THE SOCIAL WEB
Yours, Mine, and Ours
Jay Collier• www.batesmedia.net
       February 25, 2009




                        ...
• Technology
• Experience
• Exchange
• Choices


               woodleywonderworks
Warning!




    tm-tm
Each medium “is an
extension of ourselves
     ... an extension of
         consciousness”

   Marshall McLuhan, 1964

   ...
MCLUHAN
                                                         Digitized
  Expanding media                              ...
THE WORLD WIDE WEB               Web 1.0
Web 1.0 — 1995–2002
The first Web was “It”
                           ~2000 “IT”
...
THE WORLD WIDE WEB
Web 2.0 — 2002–10
The next Web was “Yours” and “Mine



                         Web 1.0     Web 2.0
  ...
Web 2.0
THE WORLD WIDE WEB
               ~2007
Web 2.0 — 2002–10
              The next Web was “YOURS” and“MINE”
The cur...
THE WORLD WIDE WEB
The Next Web — 2010–20
The Live Web “Is”



                        Web 2.0    Web 3.0/Live Web
       ...
The noosphere is
“an interlinked system
      of consciousness
      and information”
    Pierre Teilhard de Chardin
     ...
TEILHARD DE CHARDIN
                                                                Noosphere
 Layers of experience       ...
“The individual and the
cultural are inextricably
   bound by patterns of
   relational exchange.”
            Ken Wilber,...
WILBER
                                              Intuitive
Patterns of exchange                           MEANING
Rela...
“The future is already
   here – it’s just not
  evenly distributed.”


     William Gibson, 2003
                       C...
“If you understand the
    Net Generation, you
        will understand
             the future”

       Don Tapscott, 2008...
BATES ONLINE MEDIA
Supporting the next generations
• Help people connect with each other, across roles —
  student, facult...
BATES ONLINE MEDIA
Principles of an effective online service
Factors that may encourage survival


 • Be dependable – anyw...
NATURAL SELECTION
More to watch
• Vimeo   — video hosting and community

• DabbleDB    — relational databases

• Feedburne...
“Education is learning
 what to grow toward,
      what to choose,
  what not to choose.”
     Abraham Maslow, 1971


    ...
The Social Web
  What is your experience of the social Web?




  More information: www.batesmedia.net
The Social Web: Yours, Mine, and Ours
The Social Web: Yours, Mine, and Ours
The Social Web: Yours, Mine, and Ours
The Social Web: Yours, Mine, and Ours
The Social Web: Yours, Mine, and Ours
The Social Web: Yours, Mine, and Ours
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The Social Web: Yours, Mine, and Ours

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The social Web is changing how we connect and collaborate, but it's not all about tools and technology. What are the human needs driving this transformation, and how can we make online choices that will most benefit our life communities: personal, professional, and civic?

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The Social Web: Yours, Mine, and Ours

  1. THE SOCIAL WEB Yours, Mine, and Ours Jay Collier• www.batesmedia.net February 25, 2009 Ibrahim Iujaz
  2. • Technology • Experience • Exchange • Choices woodleywonderworks
  3. Warning! tm-tm
  4. Each medium “is an extension of ourselves ... an extension of consciousness” Marshall McLuhan, 1964 Clearly Ambiguous
  5. MCLUHAN Digitized Expanding media MEDIA Evolution of communications technologies Electronic Digital computer Networks MEDIA Personal computer Telegraph World Wide Web Printed Telephone Web 2.0, next? MEDIA Radio Written Movable type Television MEDIA Printing press Cave walls Photograph Bamboo slips Motion pictures Parchment Verbal Paper nate steiner
  6. THE WORLD WIDE WEB Web 1.0 Web 1.0 — 1995–2002 The first Web was “It” ~2000 “IT” The first Web was Web media and content hosted locally A WEB SITE Business data Phone Television Email
  7. THE WORLD WIDE WEB Web 2.0 — 2002–10 The next Web was “Yours” and “Mine Web 1.0 Web 2.0 Webmaster required ! We can all do it Institutional voice ! Personal voice One-way publishing ! Social collaboration Desktop computing ! Access anywhere
  8. Web 2.0 THE WORLD WIDE WEB ~2007 Web 2.0 — 2002–10 The next Web was “YOURS” and“MINE” The current Web is “Yours” and “Mine Facebook Delicious Flickr WordPress Google Docs My Wikipedia Pages and LinkedIn profiles YouTube NetVibes Twitter
  9. THE WORLD WIDE WEB The Next Web — 2010–20 The Live Web “Is” Web 2.0 Web 3.0/Live Web We all can do it ! Automatic agents Personal voice ! Community voices Social collaboration ! Co-created experiences Access anywhere ! Intelligent devices
  10. The noosphere is “an interlinked system of consciousness and information” Pierre Teilhard de Chardin 1955 Jaypeg21
  11. TEILHARD DE CHARDIN Noosphere Layers of experience THOUGHT Evolution of awareness Atmosphere AIR Biosphere CELLS Geosphere MOLECULES wwworks, churkin ms, anomalous4, fdecomite, snickclunk , jing-a-ling
  12. “The individual and the cultural are inextricably bound by patterns of relational exchange.” Ken Wilber, 1981 sallyrye
  13. WILBER Intuitive Patterns of exchange MEANING Relational exchanges with our multiple environments Symbolic Vision Integrity RESPECT Authenticity Emotional Discourse Presence Material SECURITY Achievement Reflection SAFETY Recognition Awareness Family Friendship Esteem Breath Confidence Food, water Intimacy Shelter Power Reproduction Sleep
  14. “The future is already here – it’s just not evenly distributed.” William Gibson, 2003 Clearly Ambiguous
  15. “If you understand the Net Generation, you will understand the future” Don Tapscott, 2008 Phyllis Graber Jensen Clearly Ambiguous
  16. BATES ONLINE MEDIA Supporting the next generations • Help people connect with each other, across roles — student, faculty, staff, alumni. • Help people connect with the ideas that interest them the most: scholarship, research, narratives, events, places, groups, and service. • Draw constituents and friends into a satisfying and deepening lifelong experience of Bates that reflects and expresses core values. • Make online ultimately portable, so that people can participate from anywhere, anytime.
  17. BATES ONLINE MEDIA Principles of an effective online service Factors that may encourage survival • Be dependable – anywhere, any time, any device • Be intuitive – simple publishing, searching, finding • Be useful – helpful information and instructions • Be engaging – appealing, personal, immersive • Be personalizable – up to date feeds on personal interests • Be sociable – online spaces for intellectual collaboration • Be meaningful – insight into what matters to you
  18. NATURAL SELECTION More to watch • Vimeo — video hosting and community • DabbleDB — relational databases • Feedburner — subscriptions and notifications • Bloglines — news feed reader • GoogleMaps & Docs — business
  19. “Education is learning what to grow toward, what to choose, what not to choose.” Abraham Maslow, 1971 Jaypef21
  20. The Social Web What is your experience of the social Web? More information: www.batesmedia.net

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