Monitoring Your Web Identity

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A tutorial for higher education Web professionals

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Monitoring Your Web Identity

  1. 1. Monitoring Your Web Identities GETTING STARTED Higher Education Web Conference Jay Collier, Bates College October 16, 2007 www.jaycollier.net
  2. 2. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  3. 3. en.wikipedia.org/wiki/Image:Internet_dog.jpg www.flickr.com/photos/ticklebug/32196382/
  4. 4. en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you're_a_dog www.flickr.com/photos/ticklebug/32196382/
  5. 5. http://sloanreview.mit.edu/smr/issue/2003/spring/3/ www.flickr.com/photos/ticklebug/32196382/
  6. 6. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  7. 7. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  8. 8. WHAT IS A WEB IDENTITY? Essential nature as reflected on the Web • A Web identity is the essential nature of a person or organization as it is created and reflected on the Web. • Traditions, beliefs, competencies, and aspirations all contribute. • Self-identity may differ from external perceptions.
  9. 9. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  10. 10. WHY SHOULD I CARE? Why is identity monitoring important? • Our constituents are turning to off-campus producers for increasingly credible stories about us. • We need to pay attention to this external content in case, in a campus emergency, fast-moving independent producers participate actively in creating and distributing coverage.
  11. 11. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  12. 12. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • RSS is a simple method for notifying people when Web content is updated. • Most Web systems now provide RSS feeds automatically. • RSS feeds are easy to monitor. • Just click on RSS icon.
  13. 13. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in Firefox (Windows and Mac)
  14. 14. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in Safari (Mac and Windows)
  15. 15. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in IE 7 (Windows)
  16. 16. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  17. 17. HOW DO I MONITOR FEEDS? Use a desktop application • FeedDemon ($29, Windows), Vienna (free, Mac)
  18. 18. HOW DO I MONITOR FEEDS? Use a free online monitoring service • Google Reader provides basic personal features.
  19. 19. HOW DO I MONITOR FEEDS? Use a free online monitoring service • Bloglines: Web page for public feeds, organized by folder
  20. 20. HOW DO I MONITOR FEEDS? Getting started: open an account • First, create an account
  21. 21. HOW DO I MONITOR FEEDS? Add the subscription button • Drag a “Subscribe with Bloglines” button to your browser. Get the button at: www.bloglines.com/help/easysub
  22. 22. HOW DO I MONITOR FEEDS? Start adding feeds • Go to a Web page and, if there’s an RSS feed, subscribe. • Select Bloglines reader options. • You’re subscribed!
  23. 23. HOW DO I MONITOR FEEDS? Organize your feeds • Edit your folders and feeds: reorder, drag and drop, delete.
  24. 24. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  25. 25. WHAT CAN WE MONITOR? Mainstream news searches • News searches: via Google News, Yahoo News
  26. 26. WHAT CAN WE MONITOR? Community and personal blogs • Google Blog Search, Technorati, Bloglines
  27. 27. WHAT CAN WE MONITOR? Wikipedia revisions and discussions • Monitor Wikipedia articles
  28. 28. WHAT CAN WE MONITOR? Media and bookmark sharing services • Flickr and Delicious
  29. 29. WHAT CAN WE MONITOR? Web pages with no RSS feeds • Dapp Factory, PonyFish
  30. 30. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • What content can I monitor? • How do I share my feeds? • How do I monitor feeds? • Why should I create my own feeds?
  31. 31. HOW DO I SHARE MY FEEDS? Use OPML (Outline XML) • Share outlines of news feeds, playlists, and presentations.
  32. 32. HOW DO I SHARE MY FEEDS? Mark feeds as public • Select folders and feeds you’d like to share.
  33. 33. HOW TO SHARE FEEDS? Give out your public URL • Public feeds are now available for anyone to see.
  34. 34. HOW TO SHARE FEEDS? Others can monitor public feeds with you • Anyone can import your public feeds into their reader. They can download your feed list ... ... and import into their own account
  35. 35. HOW TO SHARE FEEDS? Forward items on to colleagues • Go to an item, forward the URL via e-mail. jay.collier@thecompass.com
  36. 36. MONITORING YOUR WEB IDENTITIES Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should I create my own feeds?
  37. 37. WHY SHOULD I CREATE MY OWN FEEDS? Share knowledge with the world • A new way to promote campus stories to those who are interested: students, communications staff, professional colleagues. • A new way for faculty and staff to establish credibility in an academic or professional field of endeavor. • An important way to balance external contributions to our Web identity. • An easy way to join the social Web. Feed sharing is already integrated with things you may already be doing.
  38. 38. WHY SHOULD I CREATE MY OWN FEEDS? Share bookmarks
  39. 39. WHY SHOULD I CREATE MY OWN FEEDS? Share research and scholarly images
  40. 40. WHY SHOULD I CREATE MY OWN FEEDS? Share literary reviews & recommendations
  41. 41. WHY SHOULD I CREATE MY OWN FEEDS? Share film reviews & recommendations
  42. 42. WHY SHOULD I CREATE MY OWN FEEDS? Share music reviews & recommendations
  43. 43. MONITORING YOUR WEB IDENTITIES Now, it’s your turn Please share your monitoring experiences ... Jay Collier www.jaycollier.net

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