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Increasing Author Visibility


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Three strategies every author should be using to stay organized and increase online visibility.

Published in: Education, Technology, Design
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Increasing Author Visibility

  1. 1. Key Author Strategies Powerpoint Templates Page 1
  2. 2. Cha – Cha – Changes!Customer service is nolonger about telling peoplehow great you are.It’s about producing amazing moments in time, and letting those moments become the focal point of how amazing you are, told not by you, but by the customer who you thrilled. ~ Peter Shankman Powerpoint Templates Page 2
  3. 3. Expect to learn:• An essential organization strategy• A secret visibility strategy only the online savvy know about• Why a picture is now worth MORE than a thousand words. Powerpoint Templates Page 3
  4. 4. Create a Safe OnlineDocumentation File Powerpoint Templates Page 4
  5. 5. Old School is Still Allowed Keep online site TWITTER credentials in Username one place. Password FACEBOOK LINKEDIN Username Username Password Password DOB Groups URL profile URL fan page VIDEO Groups Site Username Password Powerpoint Templates Page 5
  6. 6. Old School is Still Allowed BLOG WEBSITE Service/Site URL Username Username Password Password Cpanel: Site Host Username Username Password password PINTEREST Domain Registrar Username Username Password Password Powerpoint Templates Page 6
  7. 7. The Digital Advantage Powerpoint Templates Page 7
  8. 8. Don’t: Ignore keeping your online site credentials organizedDo: use a dedicated notebook oronline service to stay organized Powerpoint Templates Page 8
  9. 9. Tagging For More Visibility Powerpoint Templates Page 9
  10. 10. What’s a TAG? A keyword or phrase thatpeople would be likely to usewhen doing an online searchfor information on your topic. Keyword tags connect searchers and content Powerpoint Templates Page 10
  11. 11. Tag PowerKeyword tags are what connect searchers to your content- use them in all of your online marketing material.Think: What are the top five search terms or phrases people would associate with my book/product? What would they type in Google to find it? Powerpoint Templates Page 11
  12. 12. Type keywords into for real time keyword search Tag It - engine suggestions AND get great blog post ideas!Some keyword tags for authors:how-to interviewsbook sales historyCareer featuresradio autobiographypublishing writersAuthors fictionsocial networking nonfictionbook reviews free booksbooks list memoirself-help book blog Powerpoint Templates Fiction Writers: use words related to the content of your stories Page 12
  13. 13. Where To Put Tags? 1. Your Website PagesPlace tags in the code of your Website. The most important website tags: Title Tag Meta Description Tag Powerpoint Templates Page 13
  14. 14. Website Tags on Google Powerpoint Templates Page 14
  15. 15. Where To Put Tags? 2. Your Blog PostsPlace (1-3) keywords in the title, early text, and in bold in your post, AND in the keyword tagging area.Real Life Example:average print run for new romance author - 12/0 Powerpoint Templates Page 15
  16. 16. Powerpoint Templates Page 16
  17. 17. Where To Put Tags?3. Facebook Posts and Notes Google now notices keyword tags in your updates on social media. ***“Notes” is the Facebook Blog. Put keyword tags in the title and body of the Notes you write. Powerpoint Templates Page 17
  18. 18. Add the Notes App to your Facebook Page:Edit Page> Update Info> Apps> Notes> Edit settings> Add> Okay Powerpoint Templates Page 18
  19. 19. Image Hosting Power Powerpoint Templates Page 19
  20. 20. 1. Name your photos with keywords: No- 000-42l.jpg Yes- book-review-tips.jpg2. Upload photos to image sites and add keyword tags. (Flickr, Photobucket, Pinterest)3. Join Groups and upload your photos to them for back link visitor powerSearch engines can’t see images, so keyword tags “show” photos toTemplates Powerpoint the search engines. Page 20
  21. 21. Image Hosting StrategyJoin relevant groups. > Upload photos. > Title themwith keyword phrases. > Put short descriptions with a Powerpoint Templateslink to your website. > Add your photos to the groups.21 Page
  22. 22. Image Hosting Strategy Powerpoint TemplatesSends a STRONG link back to your website and gives you increased visibility!!! Page 22
  23. 23. Authors - Take Action!1. Keep your usernames and passwords safe 2. Tag your writing.3. Upload “linked” photosto Image Hosting Groups. Powerpoint Templates Page 23
  24. 24. Bonus: Inexpensive keyword tag tool Google this phrase:“stealth keyword competition analyzer” Powerpoint Templates Page 24
  25. 25. For more tips and strategy (our mentoring site) Sign up for our newsletter. Powerpoint Templates Page 25