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Keep It Simple, Stupid2

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Presentation about branding our student union. Presented at ACUI Region 10 Conference.

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Keep It Simple, Stupid2

  1. 1. Keep it simple, stupid.<br />
  2. 2. That was then….Stupid<br />
  3. 3. What logo do I use?<br />
  4. 4. This is now….Simple<br />
  5. 5. History of our Name<br /><ul><li> Unions operated separately until 1999
  6. 6. Twin Cities Student Unions: 1999 – 2001
  7. 7. Twin Cities Student Unions and Student Activities Office: 2001 – 2006
  8. 8. Student Unions & Activities: 2006 – Present </li></li></ul><li>That was then….Stupid<br />
  9. 9. This is now….Simple<br />
  10. 10. Why the Ampersand?<br />
  11. 11. Why the Ampersand?<br />Events<br />Lounge spaces<br />Food<br />Study spaces<br />Student Groups<br />Entertainment<br />Convenient Services<br />Information Desks<br />Student Jobs<br />Involvement Opportunities<br />Room Reservations<br />Leadership Opportunities<br />
  12. 12. Why the Ampersand?<br />
  13. 13. Why the Ampersand?<br />
  14. 14. That was then….Stupid<br />
  15. 15. This is now….Simple<br />
  16. 16. That was then….Stupid<br />
  17. 17. This is now….Simple<br />
  18. 18. Ampersand Evolved<br />
  19. 19. Ampersand Evolved<br />Awareness Awareness Rate<br />Student Unions & Activities 86.3% <br />Minnesota Programs & Activities Council (MPAC) 54.8% <br />Importance of factors for attending events – scale of 1-5Free / low cost 4.7 Interested in the event 4.6Location is convenient 4.2Planned by MPAC 1.8<br />- Not a strong correlation to know that events are planned by students – 40.6% neutral, 33.3% somewhat important<br />
  20. 20. Ampersand Evolved<br />
  21. 21. That was then…Stupid<br />
  22. 22. This is now…Simple<br />
  23. 23. That was then…Stupid<br />
  24. 24. This is now…Simple<br />
  25. 25. That was then…Stupid<br />
  26. 26. This is now…Simple<br />
  27. 27. That was then…Stupid<br />
  28. 28. This is now…Simple<br />
  29. 29. We Are University of Minnesota<br />
  30. 30. We Are University of Minnesota<br />
  31. 31. We Are University of Minnesota<br />
  32. 32. Generating Awareness<br />
  33. 33. Ampersand Adventure<br />
  34. 34. Ampersand Adventure<br />
  35. 35. Ampersand Adventure<br />
  36. 36. Ampersand Adventure<br />
  37. 37. Ampersand Adventure<br />
  38. 38. Ampersand Adventure<br />
  39. 39. Ampersand Adventure<br />
  40. 40. Its Raining Super Balls!<br />
  41. 41. Its Raining Super balls<br />
  42. 42. Its Raining Super balls<br />
  43. 43. Its Raining Super balls<br />
  44. 44. Its Raining Super balls<br />
  45. 45. Its Raining Super balls<br />
  46. 46. Social Networking<br />
  47. 47. Social Networking<br />
  48. 48. Recap<br />
  49. 49. Questions Answers<br />

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