Marketing Stats


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Are you ready for 2014? Learn about the current marketing trends and statistics in social media, blogging, and search engine optimization from MarketingXchange.

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Marketing Stats

  1. 1. Marketing Stats. social media search engine optimization & blogging
  2. 2. Social Media Social media has reached middle aged. The fastest growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least one social network. State of Search
  3. 3. Social Media Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon. B2B Infographics
  4. 4. Social Media 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. Heidi Cohen
  5. 5. Social Media 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. War of Words: Myth-Busting Social Media, SEO & Content Marketing
  6. 6. Social Media 90% of Inc. 500 companies use at least one major social media platform. And 62% say social media is either ―somewhat‖ or ―very‖ necessary to their growth. Heidi Cohen
  7. 7. Social Media 92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. e-Strategy Trends
  8. 8. Social Media 80% of Facebook users prefer to connect with brands on Facebook. WordPress Hosting SEO
  9. 9. Social Media Of mobile searches, 40 percent occur on tablets and 60 percent on smartphones. Icebreaker Consulting
  10. 10. Social Media Google conducts 30 million click-to-calls each month. SmallBizTrends
  11. 11. Blogging A whopping 95% of small businesses view blogging as an effective marketing technology tool–second only to email marketing. 15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers; and 69% say blogging is equally effective for both objectives. e-Strategy Trends
  12. 12. Blogging 57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have impacted their purchasing decisions. B2B Infographics
  13. 13. Blogging Blogs are rated by consumers as the thirdmost influential category of sites influencing purchasing behavior (after retail sites and brand sites) – yet they garner just 10% of social media budgets. Pamorama
  14. 14. SEO 92% of SEO practitioners say content creation is an effective SEO tactic, and 76% regularly invest in content creation. B2B Infographics
  15. 15. SEO Search produces quality traffic. SEO leads have a 14.6% sales close rate on average, compared to 1.7% for outbound leads (e.g., from direct mail or print advertising). War of Words: Myth-Busting Social Media, SEO & Content Marketing
  16. 16. SEO 71% of marketers say that content marketing has helped improve their site’s ranking in organic search, and 77% say it has increased website traffic. iMedia Connection
  17. 17. SEO YouTube is the secondlargest ―search engine‖ by volume of searches. Don’t forget to optimize videos for search. WordPress Hosting SEO
  18. 18. SEO More than three-quarters (77%) of mobile users use their smartphones and tablets for searching and social networking. imFORZA
  19. 19. SEO Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the fist time in 2015 eMarketer
  20. 20. SEO 77 percent of mobile searches occur at home or work—even if a PC is nearby and readily available Search Engine Land