The Pollak Library Social Web Presence


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How the Pollak Library, at California State University Fullerton, uses social media.

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The Pollak Library Social Web Presence

  1. 1. Presentation to the CSUF Social Media Working Group By Colleen Greene, Systems Librarian January 14, 2010 (rev. 2/21/10)
  2. 2.  Formed in Fall 2009.  Membership: ◦ 3 faculty librarians, 1 staff member, 1 manager (MPP).  Clay Gediman: Reference Librarian.  Colleen Greene (Chair): Systems Librarian.  Elizabeth Housewright: Associate University Librarian.  Joy Lambert: Collection Development Librarian.  Sara Zaidi: Administrative Assistant & CSUF Student. ◦ All were identified as active social networkers.  Duties: ◦ Coordinate and streamline the Library’s social media processes, practices and tools.  Currently does all social media posting.  Starting to recruit other librarians and library staff. ◦ Develop a formal social media strategy that supports the Library mission.
  3. 3.  Formed: Fall 2009.  Membership: ◦ Sub-team of the larger Library Publicity Team. ◦ Bloggers include a mix of faculty and staff. ◦ Editors include representatives from all 4 library units.  Duties: ◦ Bloggers are assigned to specific subject “beats”. ◦ Editors oversee the blog functionality and content. ◦ Editors take turns as Managing Editor each quarter.  Minor substantive editing.  Multimedia enhancements.  Copy editing and link-checking.  Schedule posts for publication.
  4. 4.  Brought all existing channels under team administration.  Established consistent branding across all channels with a library avatar.  Continue to document processes and best practices.  Continue to identify 3rd party tools that allow us to repurpose content across channels with minimal staff time and work.
  5. 5.  Interact with library patrons using communication tools they already embrace.
  6. 6.  Provide interactive or appealing content that has an immediate use or starts a conversation.
  7. 7.  Encourage the campus community to use these tools in a way that promotes academic goals and student involvement.
  8. 8.  Provide useful credible content and emphasize new resources or services, in addition to reminding patrons of existing library materials and services (I/M, phone text, 24/7 chat, e-books, etc.).
  9. 9.  Cross-link between services and sources (i.e., Tweeting a subject guide link) to provide different avenues to library materials and services.
  10. 10.  Share information and services by making these easily and readily accessible via a variety of communication tools.
  11. 11.  Encourage feedback to determine if we are meeting user needs, and if not, how we can effectively improve.
  12. 12.  Provide patrons with a public feedback and response channel.
  13. 13.  Demonstrate potential academic uses of social media for the campus, instructors, and students.
  14. 14.  Demonstrate to the campus our innovative use of social media and demographic reach.
  15. 15.  Demonstrate responsible and appropriate uses of social media to students.
  16. 16.  Keep abreast of, review, and evaluate new social media tools and uses.
  17. 17.  Recommend those that meet our other Social Media Goals and that might be of value to our patrons.
  18. 18. Strategy isn’t the goal. It’s the path you plan to take to get there. So, let’s put some goals out, and then talk through how to build a strategy to reach them. -- Chris Brogan1
  19. 19.  2 public blogs: ◦ Pollak Library Blog for editorial content (started July 2008). ◦ Library Alerts for systems and facilities alerts (started October 2009).  Macro news channel: ◦ RSS feeds are pushed to our home page and select library guides. ◦ RSS feeds are pushed directly to Twitter. ◦ Twitter auto-pushes these to Facebook and MySpace.  Public feedback channel: ◦ Comments accepted, but moderated. ◦ Embedded surveys and polls.  Logistics: ◦ Self-hosted Wordpress and Wordpress MU (migrating oldest to MU). ◦ Still using the original template. ◦ Will undergo a redesign as part of a full website redesign. ◦ Promotes our other social channels with sidebar widgets and icons.
  20. 20.  Joined in December of 2006.  Micro news channel. ◦ Status updates are auto-fed by Twitter. ◦ We do not use the native blog client. ◦ Photos and video content need updating.  Public feedback channel ◦ Can post Comments on our Profile. ◦ Can post Comments under each Status update.  Patrons can chat live with a CSUF librarian via the embedded Meebo chat widget.
  21. 21.  Joined May 2009 (started as a Group in 2008).  Micro news channel. ◦ All other channels auto-post to the Wall. ◦ Have specific tabs for blog, Twitter and YouTube.  Content is posted 3 ways: ◦ Auto-posted from Twitter (as status updates). ◦ Auto-posted from Posterous (displays visual thumbnails). ◦ Manually posted on the Wall (displays visual thumbnails).  Public feedback channel. ◦ Patrons are allowed to post to the Wall. ◦ Can embed polls, or post questions for response.  Patrons can chat live with a CSUF librarian via the embedded LibraryH3lp widget.  Patrons can search for library materials via the embedded WorldCat search widget.
  22. 22.  Joined May 2009.  Micro news channel. ◦ Status updates. ◦ Photos and videos.  Patron interaction: ◦ Reference assistance (especially via CoTweet). ◦ Request and respond to public feedback.  Our main tool for repurposing content: ◦ Cross-post Tweets to other channels. ◦ Auto-publish our blogs here as Tweets. ◦ ReTweet content from other Twitter users. ◦ Schedule Tweets to reach patrons different times of the day, including when the Library is closed.
  23. 23. Channel-Specific Social Networking Site (SNS) Stats2 66% of younger SNS users (12-29 years old) use MySpace. 36% of older SNS users (age 30 and up) use MySpace. 71% of younger SNS users (12-29 years old) use Facebook. 75% of older SNS users (age 30 and up) use Facebook. 8% of teen SNS users (17-17 years old) use Twitter. 33% of young adult SNS users (18-29 years old) use Twitter or another status updating service. 19% of adult SNS users (age 30 and up) use Twitter or another status updating service.
  24. 24. Site Traffic Comparison3 MySpace Facebook Twitter Unique Visitors (01/2010) 50,615,444 133,623,529 23,573,178 Change in Unique Visitors -13.56% +94.91% +294.26% (since 01/2009) Even though Twitter currently has a much lower percentage of SNS users, its site traffic is climbing at too high a rate to ignore.
  25. 25.  Joined in August 2008.  Primarily a social video repository: ◦ Public videos we have rights to share. ◦ Private videos we don’t yet have the rights to share. ◦ Includes videos created by us and for us.  Can add videos 2 ways: ◦ Manually upload. ◦ Auto-post via Posterous.  Can easily repurpose content: ◦ Librarians and library staff can embed code to use videos in our blogs and library guides. ◦ Students, professors, campus, and public can embed our public videos in classroom materials, assignments, blogs, etc. ◦ Can link to videos via Twitter, Facebook and MySpace.  Can share useful videos from other organizations.
  26. 26.  Joined October 2009 (used exist as a Group).  Primarily a social photo repository: ◦ Doesn’t use up our server space or bandwidth. ◦ Public albums for photos we have rights to share. ◦ Private albums for photos for we can’t yet share.  Can add videos 2 ways: ◦ Manually upload. ◦ Auto-post via Posterous.  Can easily repurpose content: ◦ Librarians and library staff can embed code to use photos and photo slideshows in our blog or library guides. ◦ Students, professors, campus, public can use our public photos in classroom materials, assignments, blogs, etc. ◦ Can link to photos via Twitter, Facebook and MySpace.
  27. 27.  Joined December 2009.  2 Posterous sites: ◦ @pollaklibrary’s posterous (image stream):  Archives all Tweeted photos and videos.  Allows us to simultaneously post to Twitter, Facebook, MySpace, and YouTube or Flickr.  Allows librarians, library staff and library supporters to easily post photos and videos via email.  Holds items in moderation queue for admin approval.  Can post mobile at events if have mobile email. ◦ Pollak Library Photo Contest (image stream):  Student social photo contest that will go-live in March.  Allows students to post contest entries via email, and library to publish live from moderation queue.  Allows library to auto-publish across our channels.
  28. 28.  Added venue December 2009.  Check-ins can show up in social channels: ◦ Only if users choose to display in streams. ◦ Added #CSUF hashtag to our venue, so check-ins can display in campus Twitter feed.  We are testing as a fun interactive way to get users to try library-related actions: ◦ Specific library tasks To Do and Tips. ◦ Tasks are cross-listed under the campus’s venue.
  29. 29.  CoTweet (daily): ◦ Our mandatory main Twitter application. ◦ Supports multiple accounts and editors. ◦ Can schedule future Tweets. ◦ Unlike HootSuite, allows us to:  Assign incoming Tweets to a particular librarian or staff member.  Identify which librarians and staff are monitoring the channel. ◦ Integrates with URL shortening service for statistics.  Recommended mobile clients: ◦ UberTwitter or Seesmic for Blackberry. ◦ Seesmic for Anroid. ◦ All allow multiple accounts.  Posterous: ◦ Tweets photos and videos across channels. ◦ Allows mobile uploads at events via mobile email. ◦ Allows photos and videos to be held for moderation.
  30. 30.  OAuth: ◦ Enables auto-posting Twitter to Facebook and MySpace. ◦ Integrates with our Twitter posting clients. ◦ Accessible at  Selective Twitter Status: ◦ Allows us to choose which Tweets to send to Facebook by appending those Tweets with the #fb. ◦ Helps us avoid overloading our Facebook Fan’s news feeds with too many Facebook posts.  Twitter Tools Plug-in for Wordpress: ◦ Auto-publishes each blog post to Twitter. ◦ Includes integration for stats. ◦ Supports #fb as as an appending hashtag.  ◦ Feeds our latest blog posts, Tweets, and YouTube videos to our Facebook Page under 3 separate tabbed sections. ◦ New customers can only get 2 of these tabs for free now.
  31. 31.  Tracks click-through stats for shortened Twitter links generated by supporting apps.  Facebook Fan Page Insights: Tracks demographic stats of our Fans, as well as engagement stats based on our posts.  Google Analytics: Tracks site traffic and page views on our Wordpress blogs and Posterous sites.  Feedburner: Tracks feed subscriber counts on our Wordpress blogs and Posterous sites.
  32. 32. 1 Brogan, C. (2008, June 13). Starting a Social Media Strategy. Blog. Retrieved December 3, 2009, from media-strategy/ 2 Pew Internet & American Life Project. (2010, February 3). Social Media & Mobile Internet Use Among Teens and You ng Adults. Website. Retrieved February 21, 2010, from and-Young-Adults.aspx 3 Compete, Inc. (2010, January). Site Comparison of (rank #41), (#2), (#14). Website. Retrieved February 21, 20100, from
  33. 33.  The Pollak Library. (2010). Pollak Library social media buttons. Retrieved from 0518351/  Pew Internet & American Life Project. (2010). Teens and young adults converge in enthusiasm for social networking sites. Retrieved from 2796496/