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OU Campus CMS: How to Generate Buy-In and Excitement from Your Campus Library

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Is your campus library concerned that OU Campus can’t meet its needs? As the Systems Librarian in charge of administering CSU Fullerton’s Pollak Library website and as a member of the task force that developed the campus-wide OU Campus look and feel, Colleen understands multiple different perspectives. Learn how Colleen generated library buy-in through a comprehensive training plan, through the use of third-party APIs and widgets, and by treating the website like a newsroom. In this session, Colleen will discuss how to use OU Campus to address your library’s culture and special needs.

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OU Campus CMS: How to Generate Buy-In and Excitement from Your Campus Library

  1. 1. How to Generate Buy-In and Excitement from Your Campus Library Colleen Greene, MLIS Systems Librarian & Communications Coordinator Pollak Library California State University, Fullerton
  2. 2. Frustrations & Challenges • Libraries are different • Library websites are different • OU Campus won’t work for a library website • The answer to each is sometimes YES. • The answer to each is sometimes NO.
  3. 3. Understanding Library Culture
  4. 4. Most Academic Librarians Are Faculty • Focus on research, education, and access • Shared governance • Academic freedom • RTP (Retention, Tenure & Promotion) is including more digital work – Campus service – Scholarly & creative work – Faculty assignments
  5. 5. Libraries & Librarians Are, In General, Early Adopters Likely 1st on campus to: •Have a website •Use a CMS •Understand & use social media •Focus on metadata & SEO •Use embedded & interactive media •Work with RSS, APIs, widgets
  6. 6. Professional & Ethical Philosophy of “Open” • Intellectual freedom • Open access • Open source • Open data • Rights-free
  7. 7. Understanding Library Websites
  8. 8. Typical Library Website • Informational pages • Discovery tools • Proprietary licensed electronic resources • Research & instruction guides • Institutional repositories & digital archives • Custom apps, databases & web services • Blogs • Widgets, RSS feeds, APIs
  9. 9. OU Campus is Only One Part of a Library Website • Examples – Home page – Informational pages – News/Alert pages (if no blog) • Why? – Bulk of our content is proprietary research databases, journals, ebooks, media, etc. – Industry-standard tools that support library metadata standards & interoperability standards
  10. 10. The Pollak Library Website • 17+ different major websites • 1000s of databases & journal interfaces • Some allow us full CSS control, some allow moderate CSS control, others little or no CSS • Make heavy use of repurposing between web services & OU Campus, and between OU Campus via APIs, RSS, Assets (looking at XSL for external databases) • www.library.fullerton.edu
  11. 11. Patrons Have An Emotional Tie to Library Websites • Students & faculty stress out when our “website” changes, runs slow, goes down – Blockers to getting research & assignments done – Even if bookmark discovery tools or other interfaces, have to do proxy check to access proprietary licensed research materials • Instruction librarians teach from live site • Professors include library site in LMS
  12. 12. Ways to help Your Library
  13. 13. Timing • NEVER implement a redesign or upgrade rollout during the academic year, unless an emergency – Grateful that OmniUpdate extended the V10 migration deadline through 2014. – Librarians carry very heavy instruction loads, which allows for no training time – If something goes wrong, blocker for students & faculty doing research & assignments
  14. 14. Branding & Visual Identity • Less is better (used Ohio State model) • But campus can provide resources to help brand across library sites and interfaces – Header graphic choices – Quality stock photos – Well-documented parent CSS – No parent CSS changes without advanced notifications – Style guide for typography & colors
  15. 15. Library & Librarian Culture • Include us in business requirements, design stages & mockups, content strategy, training – Many are experienced in XML, PHP, JS, etc. – Information Architecture, metadata, SEO expertise – While OU Campus is not open, it supports flavors of open source that can be integrated with open systems – We are educators, use us as campus trainers • Use terms like consistent & more seamless “user experience” vs. branding & identity
  16. 16. Library & Librarian Culture • Custom librarian-centric Profile pages – Faculty AND staff, some student assistants – More freedom with content and formatting – Use template logic to show/hide widgets – Allow embedded content • Heavy focus on education & outreach • Each Profile is actually a directory folder. – Profile page is index – Store conference handouts, presentations, etc. – Provides a mini professional portfolio space
  17. 17. Understanding the Role of the Library Home Page • Functions as a digital branch of the library • Gateway to electronic resources & directory to information about/inside the library – Don’t want visitors hanging out here a long time – High Analytics bounce rates means we are doing our job > visitors are finding what they need • Current trend is very minimalistic – Simple, few, key visuals – Primary emphasis on Search tools
  18. 18. Repurpose Content & Services • General OU Campus Content (Assets) – Related Content widgets > tagged – Related Policies & Pages widgets > tagged – Related Stock Images > tagged – WNL & Library Alerts • Third Party Services – LibGuides & LibAnswers APIs > tagged – Blogs > RSS + WNL > tagged – Institutional Repositories and Digital Archives > RSS or APIs
  19. 19. Point-Of-Need Repurposing • Use Asset tagging to target selected content to related library pages in OU Campus (feeds specific widgets built into templates) • Use Asset tagging to target selected OU Campus sites and pages across campus (wish list, not happening yet) • Have campus sites make use of library RSS (wish list, not happening yet)
  20. 20. OU Campus Template Guidance • Using XSL to display data from custom & third party databases • Integrating Google Analytics event handlers throughout site, links, forms
  21. 21. Training approaches
  22. 22. Newsroom Approach • Few System Administrators (L 10) • Few Super Users (L 7) • Assign “beats” across operational units – OU Campus Groups & Directories – Content Team Leaders / managing editors (L 4) – Content Team Members / reporters (L 3) • Few spot checkers / copy editors (L 3)
  23. 23. Start With Profile Pages • Almost everyone has more interest in Profiles • Allows for a personal “sandbox” approach to learning OU Campus – Not end of world if Profile page blows up – Allows them to learn OU Campus admin interface – Allows them to learn OU Campus workflows – Allows them to learn template widgets • Required prerequisite for those moving on to part 2 (Content Team) training
  24. 24. Contextual Training • Academic librarians & all faculty are very focused on learning models & pedagogy – One-size-fits-all training not effective – Contextual & point-of-need training preferred • Train by operational/functional areas – Groups, Template Groups, Directories – Workflows (Editors & Reporters, best practices) – More advanced training for Super Users • Content strategy (writing for web, SEO, content flow, content ideas)
  25. 25. Contact Information Colleen Greene, MLIS •cgreene@fullerton.edu •@colleengreene •www.colleengreene.com •Pollak Library Faculty Profile Page Class Link List: http://bit.ly/cgreene-outc14

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