The 7 habits of high successful atlassian marketplace developers

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The 7 habits of high successful atlassian marketplace developers

  1. 1. A discovery platform for Atlassian customers? A marketing channel for vendors? One of these (http://1.bp.blogspot.com/ssNmDdiWLwA/TVosoqc2xgI/AAAAAAAAEw0/FH7wgRn
  2. 2. Would I use this? Would my clients/customers friends/colleagues use this? Am I thinking big? What does version 2.0 look like? 3.0?
  3. 3. 64% of traffic to profiles comes from Google Next most common: direct links Everything else is insignificant So what do I do? Great content on your site = great SEO Support your profile Can be detailed (http://www.tempoplugin.com/) or simple (http://www.simplenia.com/)
  4. 4. of page visitors to evaluators of page visitors to evaluators
  5. 5. Evaluations to purchases
  6. 6. Not sold via Expert Sold via expert
  7. 7. Add-ons that have opted in to Expert discount Add-ons that have opted out of Expert discount
  8. 8. Technical (What?) Marketing (Why?) Experts (How?)
  9. 9. Reliability, Availability, Maintainability, Serviceability Scale Support Leverage Marketplace, Atlassian PMs & product teams
  10. 10. Focus on ability to solve critical enterprise business problem Show why buy > build Help Atlassian Events (Summit, AtlasCamp) Case studies (talk to me after) AUGs
  11. 11. Meet them Don't create more work Do create more revenue
  12. 12. Marketplace reviews Support request patterns Lost evaluators Betas & usability tests Collaborate with your customers, like this (https://jira.atlassian.com/browse/JRA-4446).
  13. 13. Conversion rate of evaluators to customers for add-ons with link to issues and support Conversion rate of evaluations to customers for add-ons without link to issues and support
  14. 14. Reduce friction Try the 5 minute rule Have a "Getting Started" page Use UPM hooks! Evaluator emails

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