The HubSpot Culture Code: Creating a Company We Love

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The HubSpot Culture Code: Creating a Company We Love

  1. 1. THE CULTURE CODE Creating a company we love. By: Jim O’Neill, jim@hubspot.com, @jajoneill
  2. 2. OUTBOUND 86% skip TV ads Advertisements/Pop-ups SPAM Direct Mail Cold Calling 91% unsubscribe from email 44% of direct mail is trashed 200M on the Do Not Call list
  3. 3. CUSTOMER GROWTH.
  4. 4. HOW WE WORK HAS CHANGED. THEN NOW FOCUS Pension Purpose NEED Good Boss Great Colleagues HOURS 9-5 Whenever WORKPLACE Office Wherever TENURE Whole Career Whatever
  5. 5. 2006
  6. 6. 2007
  7. 7. Guiding Principles 1. No vacation policy
  8. 8. Guiding Principles 1. Unlimited vacation policy 2. Use Good Judgment 3. No a$#-hole allowed
  9. 9. 2009/2010
  10. 10. THE CULTURE CODE Creating a company we love. v24 13.09.07
  11. 11. WHAT’S CULTURE? A set of shared beliefs, values and practices.
  12. 12. A great culture helps attract great people.
  13. 13. THE HUBSPOT CULTURE CODE. 1.  We are maniacal about our mission and our metrics. 2.  We Solve For The Customer. 3.  We are radically and uncomfortably transparent. 4.  We give ourselves the autonomy to be awesome. 5.  We are unreasonably selective about our peers. 6.  We invest in individual mastery and market value. 7.  We defy conventional “wisdom” as it’s often unwise. 8.  We speak the truth and face the facts. 9.  We believe in work+life, not work vs. life.
  14. 14. TRANSPARENCY
  15. 15. We are radically and uncomfortably transparent.
  16. 16. WE HAVE THE MOST INTERESTING WIKI ON THE PLANET.* Examples of things we share and discuss: •  Financials (cash balance, burn-rate, P&L, etc.) •  Board meeting deck •  Management meeting deck •  “Strategic” topics •  Lore & Mythology (the funniest page on the wiki) *Unverified claim
  17. 17. AUTONOMY
  18. 18. Just because someone made a mistake years ago doesn’t mean we need a policy. WE DON’T PENALIZE THE MANY FOR THE MISTAKES OF THE FEW. We only protect against really big stuff.
  19. 19. HAVING AUTONOMY DOESN’T MEAN CRAP IF YOU DON’T ACT. DON’T OVER-THINK IT. JFDI. (Just F*#king Do It)
  20. 20. METRICS
  21. 21. THE HUBSPOT CULTURE CODE. 1.  We are maniacal about our mission and our metrics. 2.  We Solve For The Customer. 3.  We are radically and uncomfortably transparent. 4.  We give ourselves the autonomy to be awesome. 5.  We are unreasonably selective about our peers. 6.  We invest in individual mastery and market value. 7.  We defy conventional “wisdom” as it’s often unwise. 8.  We speak the truth and face the facts. 9.  We believe in work+life, not work vs. life. 10. We are a perpetual work in progress.
  22. 22. WORK IN PROGRESS
  23. 23. WE ARE NEVER DONE. Never done iterating. Never done learning. Never done rethinking.
  24. 24. THANK YOU. Questions or Ideas: atlassianculture@hubspot.com
  25. 25. Rate this Talk The HubSpot Culture Code: Creating a Company We Love Text code below to 22333 or visit http://bit.ly/17cNaTp MEH = 17 NOT BAD = 18 PRETTY GOOD = 19 AWESOME = 1A To join this session, send text 136888 to 22333

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