Presentation looking at new and emerging trends in digitising cultural heritage, including the mover away from mass-digitisation and towards integrated processes that deliver rich narrative-based experiences.
From Digitisation to Content Creation:
new models for public value
Digitisation plays an essential but minor part in
connecting stuff with public value
There have been some gaps in emphasis in our
approach to Digitisation so far
The reason we’re in this position is that funds have
been limited and we have emphasised completeness
Faced with the choice between spending our budget
on Digitisation & the other activities in the chain
(marketing, narrative, user-testing, interface design)
we have spent the money on Digitisation.
The problem with this approach is that it has
emphasised production over the integrity, quality,
and fluidity of the user experience.
Which means we end up doing things like this...
The classic product development & supply chain questions...
•Who are we doing it for?
•What do they need?
•How do they behave?
•How does what we’re creating satisfy what they need?
•How do we deliver it at the point at which they need it?
Key developments in production...
•Moving from creating digital images and database records to
editorialised, narrative content
•Using a smaller number of things to create insight, rather
than a larger number to illustrate
•Producing integrated narrative experiences through
connections, moving beyond ‘search – find – leave’
•Understanding how far the consumer experience (and hence
expectation) has come in the last 10 years
Key developments in delivery...
•You can do both:
• Create your own point of delivery which satisfies the
specific needs of your specific audiences
• Allow other people to aggregate and use your digital
information to create multiple points of delivery to
meet the needs of other audiences
•A website without sustained and proactive marketing is a
•Social networking, content sharing and distributed re-use
are the best, cheapest kinds of marketing there are
•Your users are also your collaborators, distributors,
marketers and champions
•Create Value is the new Digitise Everything
•Moving from ‘Database Search’ to the flow of content
through multiple channels and interfaces
•The age demands both curatorial authority and user-
To find out more about the Collections Trust’s work on opening
up collections for use and enjoyment, and how we can help your
museum, archive or library achieve more, come to OpenCulture
2014, 25-26 June, Kia Oval, London
Also, don’t miss ‘Going Digital’, the Collections Trust’s new
programme on technology in museums – launching November
Follow: @NickPoole1 and @CollectionTrust