COLLABOR8 Introduction


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  • 2 AONBs EH & Sussex Downs nationally protected landscapes. 2002 Countryside Agency designated as South Downs National Park (still awaiting confirmation) SDJC brought together the 2 organisations that managed the AONBs EHJAC & Sussex Downs Cons Board to create a single organisation to manage the South Downs in preparation for a SD NP. SDJC is a local authority joint committee made up of 3 county councils, 1 unitary authority and 11 district/ borough councils which between them have 30 members on the joint Committee. Natural England (the successor to Countryside Agency) appoints 15 additional people who have an interest in the South Downs from either a farming, conservation, recreation or economic perspective
  • Primary purpose Protect, conserve & enhance: provide advice & support to farmers and landowners to help them maintain special areas, carry out site management on behalf of partners, work with partners to identify specific sites which require management either for their wildlife, landscape or cultural heritage Second purpose where does not conflict with first purpose above: Manage the rights of way network, encourage responsible access to the area Third purpose encouraging sustainable forms of economic & community dev where it helps support the first two aims: Support branding of products that help sustain the landscape such as South Downs Lamb, wood fuel, tourism
  • Landscape Food Culture Activities Built environment
  • COLLABOR8 Introduction

    1. 2. <ul><li>What is Collabor8? </li></ul><ul><li>A Brand </li></ul><ul><ul><li>Unique Locations </li></ul></ul><ul><ul><li>Clusters of Enterprises </li></ul></ul><ul><ul><li>Agreed Standards </li></ul></ul><ul><ul><ul><li>Sustainability </li></ul></ul></ul><ul><ul><ul><li>Quality </li></ul></ul></ul><ul><ul><ul><li>Sense of Place </li></ul></ul></ul><ul><ul><ul><li>Use of Technology </li></ul></ul></ul>
    2. 3. Aim : To contribute to the economic prosperity, sustainability & cultural identity of North West Europe in increasingly competitive global markets How: Forming & supporting new clusters in the Cultural, Creative, Countryside, Recreation, & Hospitality sectors using uniqueness of place as a binding force & overcoming barriers to regional & transnational collaboration.  
    3. 4. Project value € 10,599,772 50% funded by INTERREG IVB NWE Programme   EU Funding Period May 2007 to March 2012    
    4. 5. <ul><li>South Kerry Development Partnership </li></ul><ul><ul><li>Established in May 1991 </li></ul></ul><ul><ul><li>Tackle economic & social problems of South Kerry </li></ul></ul><ul><ul><li>Combines an economic development role, creating sustainable jobs & attracting investment with community, cultural and social development activities. </li></ul></ul><ul><li>Partnership </li></ul><ul><ul><li>Operates as a Partnership between the local community, the State Agencies, the Social Partners and Elected Members </li></ul></ul>Area Covered 2,500 Km2 Population 47,192 High dependence on agriculture, poor access, peripherality & demographic challenges
    5. 9. COLLABOR 8 Clusters of Local Accredited Businesses Operating Regionally
    6. 11. New Dutch Water Defence line <ul><li>- length: 85 kilometres </li></ul><ul><li>width: varies from 3 to 5 kilometres </li></ul><ul><li>45 forts with “the Prohibited Areas” </li></ul><ul><li>bunkers, group shelters, sluices,canals </li></ul><ul><li>totally about 1000 elements </li></ul><ul><li>(80% is still in good condition) </li></ul><ul><li>25 fortresses in urbanised area </li></ul><ul><li>- located in highly urbanised region called the Randstad </li></ul>
    7. 12. To protect the economic hart of Holland Lower parts of the country could easily be flooded .
    8. 14. Fortresses at the ‘weakest’ places Dry areas, rivers, canals, dikes , roads and sluices
    9. 15. Inundation plains around fort Spion
    10. 16. Inundation flood during war
    11. 17. <ul><li>THE FORTRESSES IN THE RURAL CONTEXT </li></ul>Present plan and organisation
    12. 18. <ul><li>THE FORTRESSES IN THE URBAN CONTEXT </li></ul>Present plan and organisation
    13. 20. Leisure
    14. 21. <ul><ul><li>Educational Interactive Exposition & Memorial Centre </li></ul></ul>
    15. 22. <ul><li>For hire for parties, celebrations, congresses and activities </li></ul>
    16. 24. Office VMK <ul><li>We stimulate innovation and collaboration in creative industries in VMK Tilburg. </li></ul><ul><li>Unique development of a area in city centre </li></ul><ul><li>2008: 260 SME’s </li></ul><ul><li>2012: 380 SME’s </li></ul>
    17. 25. Our dream: a meeting area
    19. 31. our dream: a mix to the max
    20. 32. VLM <ul><li>VLM – Flemish Land Agency </li></ul><ul><ul><li>public organisation </li></ul></ul><ul><ul><li>in the domain of Environment, Nature and Energy </li></ul></ul><ul><ul><li>for the region of Flanders </li></ul></ul><ul><ul><li>provincial department Antwerp </li></ul></ul><ul><li>Herentals, Belgium </li></ul><ul><li>“ partner in the countryside”; land development, nature development, regional development </li></ul>Map of your area
    21. 33. SPK (subpartner) <ul><li>SPK – Strategic Plan Kempen </li></ul><ul><ul><li>private organisation </li></ul></ul><ul><ul><li>non-profit association </li></ul></ul><ul><ul><li>region: district of Turnhout (in the east of the province of Antwerp) </li></ul></ul><ul><li>Turnhout, Belgium </li></ul><ul><li>“ fill in regional needs”; regional development, SME, social economy, … </li></ul><ul><li>. </li></ul>Map of your area
    22. 34. De Merode (project area) <ul><li>Former property of the noble family De Merode </li></ul><ul><ul><li>1500 hectares bought by the Flemish government in 2004 </li></ul></ul><ul><ul><li>includes nature reserves, forests, agricultural land and cultural history </li></ul></ul><ul><li>Project De Merode </li></ul><ul><ul><li>includes 6 communities in 3 different provinces and 2 geographical regions </li></ul></ul><ul><ul><li>nature and land development </li></ul></ul><ul><ul><li>recreational facilities </li></ul></ul><ul><ul><li>promotion, e.g. Merode festival </li></ul></ul>Map of your area
    23. 36. COLLABOR 8 Clusters of Local Accredited Businesses Operating Regionally
    24. 40. Vision of Success <ul><li>an area that is known, awareness of the area and its values, an area of which locals are proud of, a sense of place </li></ul><ul><li>a festival that is organised annually by local organisations, administrations and entrepreneurs together </li></ul><ul><li>significant economic development in the area </li></ul><ul><li>more collaboration in the area </li></ul>
    25. 42. East-Flanders <ul><li>Tourism East-Flanders: </li></ul><ul><ul><li>To develop tourism/recreation infrastructure projects </li></ul></ul><ul><ul><li>To promote the province and its regions </li></ul></ul>
    26. 43. Meetjesland <ul><li>Tourism Meetjesland: </li></ul><ul><ul><li>Policy plan tourism for the Meetjesland </li></ul></ul><ul><ul><li>Promotion of the area </li></ul></ul><ul><ul><li>Tourism infrastructure projects </li></ul></ul><ul><ul><li>Counselling/support/advise tourism projects </li></ul></ul><ul><ul><li>Counselling municipalities </li></ul></ul><ul><ul><li>Information office </li></ul></ul><ul><ul><li>Cluster-working with entrepreneurs </li></ul></ul>
    27. 44. Marketing and promotion <ul><li>Brochures: </li></ul><ul><li>Websites: </li></ul><ul><ul><li>Own websites </li></ul></ul><ul><ul><li>Cluster websites </li></ul></ul><ul><li>Campaigns in the media: </li></ul><ul><ul><li>Advertorials </li></ul></ul><ul><ul><li>Radiospots </li></ul></ul><ul><ul><li>TV </li></ul></ul><ul><ul><li>E-mail and internet marketing </li></ul></ul><ul><ul><li>Joint promotions </li></ul></ul>
    28. 45. Projects <ul><li>Cycling network </li></ul><ul><li>Walking networks </li></ul><ul><li>Study tours for the sector </li></ul><ul><li>Childfriendlyness </li></ul><ul><ul><li>Promotion & infrastructure </li></ul></ul>
    29. 46. Unique features of the area
    30. 48. <ul><li>Heritage </li></ul>
    31. 50. South Downs Joint Committee <ul><li>15 Local authorities and Natural England members set up to look after the nationally protected </li></ul><ul><li>landscape of </li></ul><ul><li>the South </li></ul><ul><li>Downs </li></ul>
    32. 51. <ul><li>Protect, conserve & enhance the natural beauty including landscape, wildlife, cultural heritage and physical features of the South Downs </li></ul><ul><li>Promote understanding and enjoyment of the area </li></ul><ul><li>Encourage sustainable forms of economic and community development </li></ul>
    33. 52. Types and numbers of potential enterprises <ul><li>Accommodation providers (Hotels, B&Bs, camp sites) </li></ul><ul><li>Pubs & restaurants </li></ul><ul><li>Local food producers </li></ul><ul><li>Village shops </li></ul><ul><li>Recreation providers </li></ul><ul><li>Public transport providers </li></ul><ul><li>Tourist attractions </li></ul><ul><li>Tourism Mangers </li></ul>
    34. 53. Unique Features of the Area <ul><li>Please provide 10 photographs that show the local distinctiveness of your area: </li></ul><ul><li>These photos can comprise: </li></ul><ul><ul><li>etc </li></ul></ul>
    35. 55. Publicity and Promotion
    36. 56. Vision of Success Virtuous circle Green Tourism businesses providing products for tourist who support the landscape that people come to see: local produce, carbon management payback Increased awareness Events, Podcasts, Publications, training Greater use of public transport to the Downs
    37. 57. Westcountry Rivers Trust <ul><li>Environmental Charity </li></ul><ul><li>Cornwall – SW England </li></ul><ul><li>Develop a sustainable angling product, increasing access to the countryside </li></ul><ul><li>Land owners, existing angling tourism providers, accom’ providers, other rural businesses </li></ul>
    38. 58. Trading on the ‘wow’ factor of the South West’s uniquely diverse landscape, fresh air, wildlife and stunning views
    39. 61. Brecon Beacons National Park Authority <ul><li>Special Purpose Local Authority </li></ul><ul><ul><li>Conserve & Enhance </li></ul></ul><ul><ul><li>Promote understanding & enjoyment </li></ul></ul><ul><ul><li>Foster sustainable socio-economic development </li></ul></ul>
    40. 62. Brecon Beacons National Park Authority <ul><li>Category 5 National Park </li></ul><ul><li>Manage land (some), advise others </li></ul><ul><li>Visitor Information & Interpretation </li></ul><ul><li>Planning – development control </li></ul><ul><li>Work with businesses & communities </li></ul>
    41. 63. Brecon Beacons National Park Authority <ul><li>Category 5 National Park </li></ul><ul><li>Manage land (some), advise others </li></ul><ul><li>Visitor Information & Interpretation </li></ul><ul><li>Planning – development control </li></ul><ul><li>Work with businesses & communities </li></ul>
    42. 64. COLLABOR 8 Clusters of Local Accredited Businesses Operating Regionally
    43. 65. COLLABOR 8 Clusters of Local Accredited Businesses Operating Regionally
    44. 66. COLLABOR 8 Clusters of Local Accredited Businesses Operating Regionally
    45. 68. COLLABOR 8 Clusters of Local Accredited Businesses Operating Regionally
    46. 70. COLLABOR 8 Clusters of Local Accredited Businesses Operating Regionally
    47. 72. Sustainability & Sense of Place <ul><li>Green Accreditation </li></ul><ul><li>NP and Geopark Ambassadors </li></ul><ul><li>BB/GP Sustainable Tourism Awards </li></ul><ul><li>Clusters members encouraged to participate </li></ul>
    48. 73. Merthyr Tydfil County Borough Council <ul><ul><li>Economic Development, Tourism & Arts </li></ul></ul><ul><ul><li>Economic Development (Business Support, Inward Investment, Orbit Business Centre) </li></ul></ul><ul><ul><li>Social Economy (number of social enterprises) </li></ul></ul><ul><ul><li>Economic Inactivity </li></ul></ul><ul><ul><li>Arts </li></ul></ul><ul><ul><li>Tourism </li></ul></ul>
    49. 74. Unique selling points
    50. 78. <ul><li>Project Framework </li></ul><ul><li>3 Work Packages </li></ul><ul><li>4 Cross Cutting Themes </li></ul><ul><li>Communications </li></ul><ul><li>Lobbying </li></ul>
    51. 80. <ul><li>Work Package 1 </li></ul><ul><li>“ Code of Practice Programme” </li></ul><ul><li>Code of Practice </li></ul><ul><li>Ambassador Scheme </li></ul><ul><li>Local Stories </li></ul><ul><li>Economic Study </li></ul>
    52. 81. <ul><li>Work Package 2 </li></ul><ul><li>“ Develop and Support” </li></ul><ul><li>Training and Development </li></ul><ul><li>Setting up and Support </li></ul><ul><ul><li>Workshops & Exchange Visits </li></ul></ul><ul><li>New Products and Services </li></ul>
    53. 82. <ul><li>Work Package 3 </li></ul><ul><li>“ Delivery Growth and Promotion” </li></ul><ul><li>Share </li></ul><ul><li>Publicity, Marketing </li></ul><ul><li>Policy </li></ul><ul><li>Growth </li></ul>
    54. 83. <ul><li>Themes </li></ul><ul><li>Sustainability </li></ul><ul><li>Quality </li></ul><ul><li>Sense of Place </li></ul><ul><ul><li>Use new technology </li></ul></ul>
    55. 84. <ul><li>OUTCOMES </li></ul><ul><li>Regional economic growth stimulated </li></ul><ul><li>New mixes of enterprises clustered </li></ul><ul><li>Collaborative working increased and sustained </li></ul><ul><li>Local ‘sense of place’ reflected in products and services </li></ul><ul><li>Quality of products and services improved </li></ul><ul><li>Sustainability standards raised - New technologies exploited </li></ul>
    56. 85. <ul><li>Disclaimer </li></ul><ul><li>No partners were tested or harmed in developing this presentation. </li></ul><ul><li>May contain strong ambitions (contains NUTS) </li></ul><ul><li>Sell by date: March 2012 </li></ul><ul><li> </li></ul>
    57. 86. <ul><li>Programme </li></ul>Presentation – Director of Midlands Meander – South Africa 19.30 – 20.00 20.00 – 22.00 14.00 – 18.00 13.00 – 14.00 10.00 – 13.00 9.00 – 10.00 Dinner Tour of Merthyr Tydfil CBC Lunch – Dragon Hotel Tour of BBNPA (4 Tours) Introductions and Overview of COLLABOR8