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Merit and the Higher Ed Perception Gap

Learn how Merit addresses the perception gap that prevents higher education from communicating the value of a degree to students, parents and employers.

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Merit and the Higher Ed Perception Gap

  1. 1. The attention you deserve.
  2. 2. To Reach the New Market for Education, Colleges Have Some Learning to Do Just Graduated, and Fumbling Through a First Job America's young workers: Destined for failure? New Documentary Weighs Costs of Higher Ed Is college worth it?
  3. 3. To Reach the New Market for Education, Colleges Have Some Learning to Do Just Graduated, and Fumbling Through a First Job America's young workers: Destined for failure? New Documentary Weighs Costs of Higher Ed Is college worth it? MAY 25, 2014 Colleges Rattled as Obama Seeks Rating System By MICHAEL D. SHEAR WASHINGTON — The college presidents were appalled. Not only had President Obama called for a government rating system for their schools, but now one of his top education officials was actually suggesting it would be as easy as evaluating a kitchen appliance. !
  4. 4. What are the main reasons you decided to go to college? Source: Improving Student Outcomes, Crux Research March 2014 Students
  5. 5. What are the main reasons you decided to go to college? 32% 43% 57% 73% 71% Gain skills employers value and are willing to pay for Gain greater earning potential Be ready for the world of work Become a strong critical thinker Get a strong general education Source: Improving Student Outcomes, Crux Research March 2014 Students
  6. 6. The primary purpose of a college degree is to produce…? Source: Improving Student Outcomes, Crux Research March 2014 Educators
  7. 7. The primary purpose of a college degree is to produce…? 30% 48% 55% 65% 80% Grads who’ve been exposed to new ideas Grads with greater earning potential Job-ready grads Strong critical thinkers Grads with a broad, general education Source: Improving Student Outcomes, Crux Research March 2014 Educators
  8. 8. The primary purpose of a college degree is to produce…? Source: Improving Student Outcomes, Crux Research March 2014 Employers
  9. 9. The primary purpose of a college degree is to produce…? 25% 43% 55% 54% 57% Source: Improving Student Outcomes, Crux Research March 2014 Grads with skills employers are willing to pay for Grads with greater earning potential Job-ready grads Strong critical thinkers Grads with a broad, general education Employers
  10. 10. Who is responsible for teaching the job skills that meet employers’ needs?
  11. 11. Who is responsible for teaching the job skills that meet employers’ needs? “Employers are!” Students say (35%) “College is!” (45%) “Students are!” Employers say (32%) “College is!” (39%)
  12. 12. Who is responsible for teaching the job skills that meet employers’ needs?
  13. 13. Who is responsible for teaching the job skills that meet employers’ needs? Higher ed says “Employers are!” (23%) “Students are!” (19%)
  14. 14. Who is responsible for teaching the job skills that meet employers’ needs? Higher ed says “Employers are!” (23%) “Students are!” (19%) “We are!” ! (53%)
  15. 15. Skills gap?
  16. 16. Perception Gap?
  17. 17. Sample of 1,000 entry level job listings on Indeed, LinkedIn and Monster.com, March 2014
  18. 18. Accounting/ finance Engineering IT/Software Medical/ health Training/ instruction Sales/ business dev Communication skills Communication skills Communication skills Communication skills Communication skills Communication skills MS Office MS Office MS Office MS Office MS Office Analytical skills Java AutoCAD SQL Computer skills Team player Team player Sample of 1,000 entry level job listings on Indeed, LinkedIn and Monster.com, March 2014
  19. 19. Internships/practical experience Communication/English & writing skills Basic life skills People skills/teamwork Critical thinking/problem solving Computer skills Work ethic/discipline Math & science Leadership skills Business/finance Technical/trade skills Other 9% 8% 9% 1% 0.5% 0.5% 7% 7% 6% 5% 12% 14% Don't know 22% Source: What America Needs to Know About Higher Education Redesign, Gallup-Lumina Foundation, February 2014
  20. 20. Internships/practical experience Communication/English & writing skills Basic life skills People skills/teamwork Critical thinking/problem solving Computer skills Work ethic/discipline Math & science Leadership skills Business/finance Technical/trade skills Other 9% 8% 9% 1% 0.5% 0.5% 7% 7% 6% 5% 12% 14% Don't know 22% Source: What America Needs to Know About Higher Education Redesign, Gallup-Lumina Foundation, February 2014
  21. 21. 300+ Colleges & universities 2.45 million 4.5 million Students Updates

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Learn how Merit addresses the perception gap that prevents higher education from communicating the value of a degree to students, parents and employers.

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