Give me a website i control today

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Electroville Website in a day presentation

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  • Say, for example, you are building a site to sell cars. Audience categories might be Buyers, Sellers, Dealers, and Other. Buyers would consist of people who need a car right away, those who need a car within the next couple months, and people unsure if they need a car and are only doing research. The Other audience would consist of people trying to learn about who built the site, as well as possible investors in the site, and those searching for different kinds of information.
  • Give me a website i control today

    1. 1. Give me a website I control – Today! Colin Harrison Chief Executive
    2. 2. Structure of the Day <ul><li>Morning : Planning the site </li></ul><ul><ul><li>You will actually building a site today, </li></ul></ul><ul><ul><li>it is likely that you will need to carry on building and changing when you get back to base. </li></ul></ul><ul><ul><li>Remember that any IT project involves change. </li></ul></ul><ul><ul><ul><li>It may affect internal processes in the organisation </li></ul></ul></ul><ul><ul><li>Treat today’s site as an exemplar you can show back at base. </li></ul></ul><ul><li>Afternoon: Building your site </li></ul><ul><ul><li>Have you got electronic documents / logos/ photos with you? </li></ul></ul><ul><ul><li>Can you get at them via the Internet or email? </li></ul></ul>
    3. 3. Create a plan <ul><li>Work out what you want your site to do </li></ul><ul><ul><li>Define your site's goals </li></ul></ul><ul><ul><li>Work out who your audiences are </li></ul></ul><ul><ul><li>Start to organise your site into </li></ul></ul><ul><ul><ul><li>pages of content </li></ul></ul></ul><ul><ul><ul><li>functions. </li></ul></ul></ul>
    4. 4. Define your goals – Who? <ul><li>If you don't know what you're trying to achieve, why bother building a site? </li></ul><ul><li>Who will be involved in defining the goals? </li></ul><ul><ul><li>Everyone if possible </li></ul></ul><ul><ul><li>Or at least the key players. You have to make them feel like they are contributing to the project. </li></ul></ul><ul><ul><li>Group consensus can make or break a project. </li></ul></ul><ul><ul><li>Involving more people usually creates a more complete set of ideas </li></ul></ul>
    5. 5. Define your goals <ul><li>Ask Questions </li></ul><ul><ul><li>What is the mission or purpose of the organisation? </li></ul></ul><ul><ul><li>What are the goals (short- and long-term) of the site? </li></ul></ul><ul><ul><li>Who are the intended audiences ? </li></ul></ul><ul><ul><li>Why will people come to your site? </li></ul></ul><ul><ul><li>Why will people come BACK to your site? </li></ul></ul>
    6. 6. Define your goals <ul><li>Filter the Answers </li></ul><ul><ul><li>Take out the answers about audiences to use later. </li></ul></ul><ul><ul><li>Rephrase all the rest as goals . </li></ul></ul><ul><ul><ul><li>If it’s a long list, group them into categories. </li></ul></ul></ul><ul><ul><li>Prioritise them. </li></ul></ul><ul><ul><ul><li>If in categories, prioritise each category separately. </li></ul></ul></ul><ul><ul><li>Reorganise the list in priority order </li></ul></ul><ul><ul><ul><li>Now your site has a purpose! </li></ul></ul></ul><ul><ul><li>If doing this back at base – get approval (commitment) before proceeding! </li></ul></ul>
    7. 7. Exercise 1 – Define Goals <ul><li>In groups </li></ul><ul><ul><li>Create a list of prioritised goals for each organisation </li></ul></ul><ul><ul><ul><li>Work on one organisation at a time </li></ul></ul></ul><ul><ul><ul><li>Try to think of more possible goals </li></ul></ul></ul><ul><ul><ul><li>Ask who are the key players back at base </li></ul></ul></ul><ul><ul><li>Pick someone to report back for the whole group </li></ul></ul>
    8. 8. Define the User Experience <ul><li>Who is the audience? </li></ul><ul><ul><li>How can you design a site if you don't know who's going to be seeing it? </li></ul></ul><ul><li>Create an audience definition </li></ul><ul><ul><li>This consists of who the users are and their goals and objectives. </li></ul></ul><ul><ul><li>Scenarios, or stories, are useful in visualizing the audience. </li></ul></ul><ul><li>Who should be involved in creating this definition? </li></ul><ul><ul><li>Generally, the same people will be involved. </li></ul></ul><ul><ul><ul><li>but other people may help you understand how the audience will react to your site. </li></ul></ul></ul>
    9. 9. Define the Audience <ul><li>Take the list of audiences you put to one side. </li></ul><ul><ul><li>Ask everyone if they have any additions </li></ul></ul><ul><ul><li>If the list is too long, break it down into categories. </li></ul></ul><ul><li>Prioritise the importance of each audience </li></ul><ul><li>Reorganise the list in priority order. </li></ul>
    10. 10. Create Scenarios <ul><li>Scenarios are stories </li></ul><ul><ul><li>Tales of users experiencing the site, helping you visualise its use. </li></ul></ul><ul><ul><li>Useful to check the site design when finished. </li></ul></ul><ul><li>Describe a set of users who represent the majority of visitors </li></ul><ul><ul><li>Use the previous definitions of your audience. </li></ul></ul><ul><ul><li>The size of the site and audience determine how many you write. </li></ul></ul><ul><ul><li>Usually 3 to 6 are enough. </li></ul></ul><ul><li>For each user, write a scenario. </li></ul><ul><ul><li>To get started, bring the user to life. </li></ul></ul><ul><ul><li>Create a character with a name, a background, and a task to carry out on the site. </li></ul></ul><ul><ul><li>Use a task from your list of audience needs and goals. Then write a story about how the character uses the site to complete the given task. </li></ul></ul><ul><ul><li>Be creative </li></ul></ul>
    11. 11. Exercise 2 – User Scenarios <ul><li>In groups, for each organisation: </li></ul><ul><ul><li>Create a prioritised audience list </li></ul></ul><ul><ul><li>Describe a set of users who represent the majority of visitors </li></ul></ul><ul><ul><li>Create a scenario for each user </li></ul></ul><ul><ul><li>Report back to whole group </li></ul></ul>
    12. 12. Analyse similar organisations <ul><li>Are there similar organisations you know of? </li></ul><ul><li>A good way to learn about your own site. </li></ul><ul><li>List possible organisations. </li></ul><ul><ul><li>Ask around </li></ul></ul><ul><ul><li>Net search </li></ul></ul><ul><li>Generate criteria to evaluate each site. </li></ul><ul><ul><li>Against your goals </li></ul></ul><ul><ul><li>Any features or functionality you find interesting. </li></ul></ul><ul><ul><li>Technical stuff: </li></ul></ul><ul><ul><ul><li>download time, </li></ul></ul></ul><ul><ul><ul><li>page size, </li></ul></ul></ul><ul><ul><ul><li>layout, </li></ul></ul></ul><ul><ul><ul><li>look and feel. </li></ul></ul></ul>
    13. 13. Exercise 3 – Web Analysis <ul><li>Individually (or by organisation): </li></ul><ul><ul><li>Evaluate each site you have thought of: </li></ul></ul><ul><ul><li>Use either a tick or a grade 1 to 10 </li></ul></ul><ul><ul><ul><li>Use the tick where something is present or not </li></ul></ul></ul><ul><ul><ul><li>Use the grade where things are subjective e.g. look and feel </li></ul></ul></ul><ul><ul><ul><li>Take notes and grab screen shots of each site. </li></ul></ul></ul><ul><ul><ul><li>Evaluate your existing site, if you have one. </li></ul></ul></ul><ul><ul><li>Go back to you goals and audience goals </li></ul></ul><ul><ul><ul><li>Do you need to amend your design? </li></ul></ul></ul>
    14. 14. Site Content <ul><li>Gather the pieces to create the structure and organization of the site. </li></ul><ul><li>Two questions: </li></ul><ul><ul><li>What pieces of content does the site need? </li></ul></ul><ul><ul><li>What sorts of functionality will be required? </li></ul></ul><ul><li>Rank each element as essential or desirable </li></ul><ul><li>Group elements to define site structure </li></ul>
    15. 15. Exercise 4 – Define Content <ul><li>Create a content inventory </li></ul><ul><ul><li>Use the list of goals, the needs of your audience, and your web analysis - already collected - to start two new lists: </li></ul></ul><ul><ul><ul><li>content elements </li></ul></ul></ul><ul><ul><ul><li>functional requirements. </li></ul></ul></ul><ul><ul><li>Rank each element as essential or desirable. </li></ul></ul><ul><li>Group the elements </li></ul><ul><ul><li>Write each element down on a post-it note </li></ul></ul><ul><ul><li>Try different ways of grouping </li></ul></ul><ul><ul><li>When satisfied on groups think of a pithy name for that group </li></ul></ul><ul><ul><li>This may become a heading on the website </li></ul></ul><ul><li>Finally </li></ul><ul><ul><li>Draw & write up a content map </li></ul></ul>

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