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For brands, your Facebook presence is as important as your website - your customers are there and its where they spend a lot of time.
A brand's Facebook page requires compelling content, not just stuff re-purposed from your website. The content must grab the user while they're in the social space and maximise the social impacts.
Well designed Facebook apps give your customers reasons to connect with you. Take a look at some reasons why your brand needs a Facebook app and how you should go about getting one.