Profitable Local Internet Marketing - Colin Alexander Taylor


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Profitable Internet marketing for local businesses is no longer an option, it's a necessity. This presentation will present the current opportunities you should be familiar with and begin acting on today. Enjoy! If you have any questions, feel free to contact me directly.

In your service,

Colin Alexander Taylor

Published in: Business, Technology
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Profitable Local Internet Marketing - Colin Alexander Taylor

  1. 1. The New Internet Marketing Machine A Plan for Dominating Your Market Online
  2. 2. Is your business easy to find online ?
  3. 3. Are you regularly monitoring and enhancing your reputation online?
  4. 4. Are you active in all the places where your target customers hang out online?
  5. 5. Do you have an easy, automated way to follow up with them over time ?
  6. 6. Why not?
  7. 7. <ul><ul><li>Truth: </li></ul></ul><ul><ul><li>Marketing has shifted from a one-way broadcast to a multi-point conversation </li></ul></ul>
  8. 8. 97% of consumers use online searches when researching products or services
  9. 9. 78% of consumers trust peer recommendations
  10. 10. Only 14% trust ads
  11. 11. <ul><ul><ul><ul><ul><li>The new “word of mouth” is online social media like Facebook and Twitter </li></ul></ul></ul></ul></ul>
  12. 12. Facebook and Twitter have 700,000,000 members combined
  13. 13. Those members seek and make recommendations for products , services & experiences for friends & followers
  14. 14. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
  15. 15. You Tube is now the second largest search engine
  16. 16. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
  17. 17. People go there to look for videos to answer their questions , show them how to do something, or review a product or business
  18. 18. There are more than 200,000,000 blogs
  19. 19. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
  20. 20. Whether you know it or not, your prospects & customers are using social media
  21. 21. 91% of Americans have mobile phones
  22. 22. 20% of them (about 45 million people) have phones with Internet capability
  23. 23. 152 billion mobile text messages are sent each month
  24. 24. 90% of text messages are read within one minute of receipt
  25. 25. Do you have a plan for using mobile phone marketing for your business?
  26. 26. Are you still spending money on Yellow Pages , Newspaper inserts & other old-school media ?
  27. 27. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
  28. 28. Why are the Yellow Pages like Nursing Homes?
  29. 29. They’re shockingly expensive and few people under 70 use them
  30. 30. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones
  31. 31. Marketing online isn’t an option anymore — it’s a requirement
  32. 32. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  33. 33. Marketing online is no longer just about having a Web site where people come to find your business
  34. 34. It’s about actively capturing leads and going where they are so you can connect with them there
  35. 35. Only 26% Good news: <ul><ul><li>of small businesses have invested any time or effort in marketing online </li></ul></ul>
  36. 36. There is still time to get established before it’s too late
  37. 37. How?
  38. 38. Three steps: Get out there and get found Engage Follow up
  39. 39. Get out there & get found Google is important but you also need to be present where your customers spend time
  40. 40. Get out there & get found But it’s not “set and forget.” You need to stay fresh
  41. 41. Get out there & get found Internet search engines , directories & social media are like big grocery stores
  42. 42. Get out there & get found There’s a “sell by” date on every message -- and it’s today
  43. 43. Get out there & get found If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves
  44. 44. Engage Once you get found , engage with your prospects on their terms .
  45. 45. Engage Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel
  46. 46. Engage Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges…
  47. 47. Engage Build relationships Earn their trust Earn their business
  48. 48. Follow Up Continue to engage & follow up
  49. 49. Follow Up Continue to provide valuable information Respond to comments and questions
  50. 50. <ul><li>It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you </li></ul>Follow Up
  51. 51. <ul><li>The quickest way to start mobile marketing? </li></ul><ul><li>Follow up with mobile text messages </li></ul>Follow Up
  52. 52. Recap: Get out there and get found Engage Follow up
  53. 53. What are the keys to a successful online marketing program for your business ?
  54. 54. Get started right now
  55. 55. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  56. 56. Do it with zero extra work on your part
  57. 57. That’s where we come in .
  58. 58. <ul><li>Step one: </li></ul><ul><li>Your Blueprint </li></ul>
  59. 59. <ul><li>Complete marketing assessment </li></ul><ul><li>Which elements </li></ul><ul><li>Where to start </li></ul><ul><li>How to build incrementally </li></ul><ul><li>How to do it with zero extra work </li></ul><ul><li>Measure results </li></ul>
  60. 60. <ul><li>Just like landscape design or remodel design </li></ul><ul><li>Your plan to keep & execute however you wish </li></ul>
  61. 61. <ul><li>One time cost </li></ul>
  62. 65. Let’s get started right now Text your name & email to 757-204-6222 for your Free Report! Or call 757-636-2585 to schedule your consultation today! In your service, Colin Alexander Taylor