An Ad/Lib project. http://adlib.info
Slidedeck used for Library UX: Strategic Branding and Identity Development Webinar via Library Journal.
These slides cover: "what is a brand", "why is branding important", "what does the branding process look like". This general overview was then followed up in the webinar by two specific branding examples, one from Edmonton Public Library, and the other from Richland Library.
The notes (see below) include the script I spoke from during the webinar.