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Case Study Analysis
By Nicole Raymond
2007
The Unnamed Company
Founders
2008
 Beta Release
2009
 40 million unique viewers
Customers
 Content Owners
 Users
 Advertisers
Advertising
Strategy
Standard Format
Premium Format
Exclusive Format
15-30 sec. spots + banners that link directly to adve...
Ad Selector
Problem
Alternative #1
 Keep It Free Model
Alternative #1 (cont.)
Alternative #2
 Subscription model
Alternative #2 (cont.)
How to Price
Alternative #2 (cont.)
Ad Effectiveness
Alternative #3
 If you can’t beat ‘em, join ‘em.
Alternative #3 (cont.)
Customer Loyalty
Content
Owners
Users &
Advertisers
HULU
Cable
Subscribers
Advertisers
?????????
TV...
Recommendation (Combo
Alternative #1 and Alternative #2)
Hulu should move to a free and subscription model.
 New revenue ...
2014
Subscription Pricing
Likely Outcome
 More Original / Exclusive Content
Any Questions?
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Case Study Analysis for Hulu by Nicole Raymond

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This is a Case Study Analysis I completed for Digital Media (ie: Social Media Marketing), an Entertainment Business Course at Los Angeles Film School. I really enjoyed reading about the company Hulu and have since been a subscriber. I look forward to watching the future unfold for the entertainment businesses who are moving towards an OTT service platform.

Case Study Analysis for Hulu by Nicole Raymond

  1. 1. Case Study Analysis By Nicole Raymond
  2. 2. 2007 The Unnamed Company
  3. 3. Founders
  4. 4. 2008  Beta Release
  5. 5. 2009  40 million unique viewers
  6. 6. Customers  Content Owners  Users  Advertisers
  7. 7. Advertising Strategy Standard Format Premium Format Exclusive Format 15-30 sec. spots + banners that link directly to advertisers site. “Brought to you by…” in-stream before content begins + canvas ad Ad Selector feature lets users choose their favorite ads. Or long ad segment before content, or scattered throughout.
  8. 8. Ad Selector
  9. 9. Problem
  10. 10. Alternative #1  Keep It Free Model
  11. 11. Alternative #1 (cont.)
  12. 12. Alternative #2  Subscription model
  13. 13. Alternative #2 (cont.) How to Price
  14. 14. Alternative #2 (cont.) Ad Effectiveness
  15. 15. Alternative #3  If you can’t beat ‘em, join ‘em.
  16. 16. Alternative #3 (cont.) Customer Loyalty Content Owners Users & Advertisers HULU Cable Subscribers Advertisers ????????? TV Everywhere
  17. 17. Recommendation (Combo Alternative #1 and Alternative #2) Hulu should move to a free and subscription model.  New revenue streams  Ad revenue model still intact  Keep the users happy who wouldn’t pay for the service.  Options for service pricing for limited ads/ premium content  Funds generated to create Original content.
  18. 18. 2014
  19. 19. Subscription Pricing
  20. 20. Likely Outcome  More Original / Exclusive Content
  21. 21. Any Questions?
  • JennyJones98

    Nov. 25, 2021

This is a Case Study Analysis I completed for Digital Media (ie: Social Media Marketing), an Entertainment Business Course at Los Angeles Film School. I really enjoyed reading about the company Hulu and have since been a subscriber. I look forward to watching the future unfold for the entertainment businesses who are moving towards an OTT service platform.

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