PPC Week 4 Part 2

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PPC Week 4 Part 2

  1. 1. Using Pay-per-Click Marketing Profitably<br />Jeff Coleman<br />Internet Marketing Geek<br />
  2. 2. Measuring Campaign Success<br />Know your visitor value<br />Conversion rate x profit per customer<br />Track your conversions<br />Regular reports<br />
  3. 3. Google AdWords Reporting<br />Think about what matters most to your business<br />Generate regular reports - email<br />Know your normal variations<br />Act on your new knowledge<br />
  4. 4. Google AdWords Reporting<br />
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  10. 10. Keeping PPC Profitable<br />Target exact & phrase match<br />Add negative keywords<br />Peel & stick<br />Lower positions<br />Use your ad to screen searchers<br />
  11. 11. Analytics<br />Provides insights into site visitors<br />Not just for PPC<br />Google offers free package<br />Most can be tied to Google Adwords<br />
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  13. 13. Valuable Resources<br />Join a mailing list or two<br />perrymarshall.com<br />The Definitive Guide to Google Adwords<br />glennlivingston.com<br />askhowie.com<br />
  14. 14. Next steps<br />Take the quiz<br />Take the final exam<br />Try a campaign<br />Read a book or e-book<br />Keep learning, testing and improving<br />
  15. 15. Thank You<br />Feedback is appreciated<br />First online course<br />Feel free to email me questions<br />You get questions answered<br />I learn what to cover or focus on more<br />

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