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Value of Direct Mail  Keep the Conversation Alive in Your Community
Kurt Johnson,  [email_address] Lora Ullerich  [email_address] Session Framework
Session Framework <ul><li>Six tips to a successful direct mail campaign. </li></ul><ul><li>Step-by-step postcard design to...
<ul><li>Cole Directory published in 1947. </li></ul><ul><li>Crisscross directory of addresses & phone numbers. </li></ul><...
 
<ul><li>Features: </li></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Buddy’s Bl...
You’ve got mail! <ul><li>250 million Do-Not-Call  </li></ul><ul><li>33 billion Spam Emails </li></ul><ul><li>80% of U.S. d...
Define Your Community
Define your Community <ul><li>List builders are free </li></ul><ul><li>Accurate information </li></ul><ul><li>Easy to use ...
<ul><li>Your message should be: </li></ul><ul><ul><li>Consistent—uniform colors, design, font, etc.  </li></ul></ul><ul><u...
 
Local reference Years experience Quality work
Rule of 7  <ul><li>Research Proves 7 impressions Make a Sale: </li></ul><ul><ul><li>More brand impressions=higher brand re...
 
 
Make an Impression  Using the Right Media
Why Direct Mail? <ul><li>Targeted </li></ul><ul><li>80% are going to scan it </li></ul><ul><li>More impressions less expen...
<ul><li>Show Stopper </li></ul><ul><li>Relevant Message </li></ul><ul><li>Product Information </li></ul><ul><li>Compelling...
Show Stopper
Relevant Message
Product Information
Compelling Offer
Compelling Offer
QR Code
Letter <ul><li>Quote Letter  </li></ul><ul><li>Pre-Planning Letter </li></ul><ul><li>I’m in your area </li></ul><ul><li>Ju...
<ul><li>Define trade area </li></ul><ul><li>Crunch the numbers </li></ul><ul><li>Choose a media </li></ul><ul><li>Design a...
  Colecommunity.com   Resource filled with webinars, videos, a blog and articles dedicated to small business owners grow t...
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Value of Direct Mail -Keeping the Conversation Alive in Your Community

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Is junk mail a thing of the past? Or, if done correctly, can direct mail be an effective marketing strategy for small business? Kurt Johnson with Postcardbuilder.com will join us on this webinar to give some practical tips on ways small business owners can keep the conversation alive in their community through direct mail. During the half-hour free webinar, you'll learn:

• How often direct mail should be sent.
• The elements of a successful postcard.
• New ways direct mail is being used.

Published in: Business
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Value of Direct Mail -Keeping the Conversation Alive in Your Community

  1. 1. Value of Direct Mail Keep the Conversation Alive in Your Community
  2. 2. Kurt Johnson, [email_address] Lora Ullerich [email_address] Session Framework
  3. 3. Session Framework <ul><li>Six tips to a successful direct mail campaign. </li></ul><ul><li>Step-by-step postcard design to drive results. </li></ul><ul><li>Close with five action points to start on today. </li></ul>Session Framework
  4. 4. <ul><li>Cole Directory published in 1947. </li></ul><ul><li>Crisscross directory of addresses & phone numbers. </li></ul><ul><li>Invaluable information for a number of industries: </li></ul><ul><ul><ul><li>Telemarketing </li></ul></ul></ul><ul><ul><ul><li>Debt collection </li></ul></ul></ul><ul><ul><ul><li>Law enforcement </li></ul></ul></ul><ul><li>Today, web-based lead generation for businesses. </li></ul>Background
  5. 6. <ul><li>Features: </li></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Buddy’s Blog </li></ul></ul><ul><ul><li>Resources </li></ul></ul>
  6. 7. You’ve got mail! <ul><li>250 million Do-Not-Call </li></ul><ul><li>33 billion Spam Emails </li></ul><ul><li>80% of U.S. direct mail </li></ul>
  7. 8. Define Your Community
  8. 9. Define your Community <ul><li>List builders are free </li></ul><ul><li>Accurate information </li></ul><ul><li>Easy to use </li></ul>
  9. 10. <ul><li>Your message should be: </li></ul><ul><ul><li>Consistent—uniform colors, design, font, etc. </li></ul></ul><ul><ul><li>Professional—spelling & grammar counts! </li></ul></ul><ul><ul><li>Personal--Promote your local connection. </li></ul></ul><ul><ul><li>Relevant—audience, season, etc. </li></ul></ul>Be Memorable
  10. 12. Local reference Years experience Quality work
  11. 13. Rule of 7 <ul><li>Research Proves 7 impressions Make a Sale: </li></ul><ul><ul><li>More brand impressions=higher brand response. </li></ul></ul><ul><ul><li>Builds trust. </li></ul></ul><ul><ul><li>Creates buy-in. </li></ul></ul><ul><ul><li>Establishes a relationship. </li></ul></ul><ul><ul><li>Dance-craze theory. </li></ul></ul>
  12. 16. Make an Impression Using the Right Media
  13. 17. Why Direct Mail? <ul><li>Targeted </li></ul><ul><li>80% are going to scan it </li></ul><ul><li>More impressions less expensively </li></ul>
  14. 18. <ul><li>Show Stopper </li></ul><ul><li>Relevant Message </li></ul><ul><li>Product Information </li></ul><ul><li>Compelling offer </li></ul><ul><li>QR Code </li></ul>Perfect Postcard Design
  15. 19. Show Stopper
  16. 20. Relevant Message
  17. 21. Product Information
  18. 22. Compelling Offer
  19. 23. Compelling Offer
  20. 24. QR Code
  21. 25. Letter <ul><li>Quote Letter </li></ul><ul><li>Pre-Planning Letter </li></ul><ul><li>I’m in your area </li></ul><ul><li>Just Listed/sold </li></ul>m
  22. 26. <ul><li>Define trade area </li></ul><ul><li>Crunch the numbers </li></ul><ul><li>Choose a media </li></ul><ul><li>Design a campaign </li></ul><ul><li>Commit & track </li></ul>Five Action Points
  23. 27. Colecommunity.com Resource filled with webinars, videos, a blog and articles dedicated to small business owners grow their business. Postcardbuilder.com Resource based in Minnesota who specializes in direct mail for small business owners. Resources
  24. 28. 8

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