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3 Steps to Telemarketing in a "Do Not Call" World


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The Federal Communications Commission (FCC) is cracking down harder on businesses involved in telemarketing. The new rules are meant to protect consumers from those unwanted sales calls on both their cell and landlines. So, as a small business owner, do you know the new rules and how they affect you?

James Angel, with will join us on the Small Business Marketing 101 webinar to break down the new FCC rules and what they mean. During the half hour webinar, he'll also offer three tips for you to stay compliant with these new rules.

Published in: Education, Technology, Business
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3 Steps to Telemarketing in a "Do Not Call" World

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  2. 2. Session Framework James Angel Co-founder Lora Ullerich Digital Media Specialist Cole Information
  3. 3. Session Framework Session Framework•History of telemarketing laws.•Impact for small businesses.•Dialing to find new customers.•Three action points.
  4. 4. Background•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries: •Telemarketing Jack Cole •Debt collection •Law enforcement•Today, web-based lead generation for businesses.
  5. 5. Features: • Webinars • Playbook download • Articles • Buddy’s Blog • Resources
  6. 6. Dialing Crack Down•49.7%•209,722,924 •1991 Telephone Consumer Protection Act (TCPA) •2003 Do Not Call Registry created •2007 Do Not Call Improvement Act
  7. 7. Types of Dialers•Robo Dialer (robocall)- Recorded message sent out to phonelines as a voice broadcast with prompts.•Predictive Dialer- Dials numbers and predicts when agent isavailable to connect calls.•Progressive Dialer- Dials one numbers automatically withoutthe agent hanging up the phone. The agent is given a specific amount oftime to perform this review before dialing next contact number.•Multi-Line Dialer- Gives agent the ability to dial up to multiplenumbers at one time. One line connects the other have msg or hangs upwith contacts. 8
  8. 8. Compliance:Telemarketing Rules Established in 2003•Make calls between 8 A.M. and 9 P.M.•Maintain a "do not call list.“•Honor any consumer’s request not be calledagain.•Disclose name, company’s name, nature of callandcontact information.•No artificial or voice recordings allowed.•Calls cannot be made to cell phones.
  9. 9. ComplianceNew FCC Rules in 2012•Further restricts B-2-C calls.•Cracks down on “telemarketing robocalls” or auto-dialers to consumers.•Affects both landlines & cell phones. 10
  10. 10. ComplianceNew FCC Rules in 2012•Requires prior written consent: •Paper •E-signature •Phone opt-in •Website submission•Eliminates the “established business relationship.”•Requires an interactive opt-out option.•3% Abandoned/”dead-air” calls. 11
  11. 11. Break Down of Calls 12
  12. 12. ExemptionsLive Telemarketing Calls to Landlines•Established business relationships.•Prior written permission.•Non-commercial/unsolicited advertisements.•Non-profit organizations & political organizations.•Surveys.•Business to Business calls. 13
  13. 13. SAN Savvy•Subscription Account Number: •16 digit number. •Free to register up to five area codes. •Annual renewal.
  14. 14. SAN Savvy••Click Register New Users.
  15. 15. Bottom Line•Get organized with your data and currentsubscriptions.•Have the proper telemarketing communicationforms.•Maintain a compliant technology & sales force. 16
  16. 16. Resources•State-by-State Do Not Call information:•Register for a SAN (Subscription Account Number) 17
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