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5 Habits of aSuccessful Sales Pro                             1
Session Framework                       Darcy Juarez    Executive Director of Marketing                        Lora Ulleri...
Session Framework                       Session Framework•The ONE marketing revelation 99% fail to grasp.•Step-by-step sys...
Background•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for...
Features:  • Webinars  • Playbook    download  • Articles  • Buddy’s Blog  • Resources
How To Attract a Flood of                     Your Ideal Clients In 60 Days                        or Less….Guaranteed!  D...
Who Are We?
Magnetic Marketing
The Most Powerful Man     in the World
Dan Kennedy
3 Keys to Success
Message•   WHO•   USP•   The Proposition•   The CTA
Market• Geographic Targeting• Demographic Targeting• Psychographic Targeting
Wasting Bullets?
Media• Social Media• Email• Yellow pages• ValPak• SEO• Newspapers• TV• Radio• Direct Mail
Birds-Eye View• Lead-Generation “Ad”• Drives to website• Gift/Information• Collect full contact info• Follow up campaign v...
Lead Generation• Ads, letters, postcards• Banners Ads, Ad-words,  Email• Ad offers a gift• Drives to website• Toll free ho...
www.dankennedy.com/cole
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Magnetic Marketing Secrets Revealed
Magnetic Marketing Secrets Revealed
Magnetic Marketing Secrets Revealed
Magnetic Marketing Secrets Revealed
Magnetic Marketing Secrets Revealed
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Magnetic Marketing Secrets Revealed

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Are you looking for the secrets to attract ideal customers, secure appointments and ultimately close the sale? If you're tired of cold-calling without results and want to transform your business, this Small Business Marketing 101 webinar is for you. Glazer-Kennedy Insider's Circle (GKIC) Director of Marketing will join us on the webinar to give you step-by-step instructions on the critical system you need in place to become a magnetic marketer and grow your business. If you implement the strategies you learn from this webinar, you will see results in 21 days or less!

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Magnetic Marketing Secrets Revealed

  1. 1. 5 Habits of aSuccessful Sales Pro 1
  2. 2. Session Framework Darcy Juarez Executive Director of Marketing Lora Ullerich Digital Media SpecialistLora.Ullerich@coleinformation.com
  3. 3. Session Framework Session Framework•The ONE marketing revelation 99% fail to grasp.•Step-by-step system for results in 21 days.•The best way to farm your area.
  4. 4. Background•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries: •Telemarketing Jack Cole •Debt collection •Law enforcement•Today, web-based lead generation forbusinesses.
  5. 5. Features: • Webinars • Playbook download • Articles • Buddy’s Blog • Resources
  6. 6. How To Attract a Flood of Your Ideal Clients In 60 Days or Less….Guaranteed! Darcy Juarez,Executive Director of Marketing
  7. 7. Who Are We?
  8. 8. Magnetic Marketing
  9. 9. The Most Powerful Man in the World
  10. 10. Dan Kennedy
  11. 11. 3 Keys to Success
  12. 12. Message• WHO• USP• The Proposition• The CTA
  13. 13. Market• Geographic Targeting• Demographic Targeting• Psychographic Targeting
  14. 14. Wasting Bullets?
  15. 15. Media• Social Media• Email• Yellow pages• ValPak• SEO• Newspapers• TV• Radio• Direct Mail
  16. 16. Birds-Eye View• Lead-Generation “Ad”• Drives to website• Gift/Information• Collect full contact info• Follow up campaign via email and direct mail
  17. 17. Lead Generation• Ads, letters, postcards• Banners Ads, Ad-words, Email• Ad offers a gift• Drives to website• Toll free hotline• Requires FULL mailing address
  18. 18. www.dankennedy.com/cole
  19. 19. 8

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