8.5 Tips to
Dominate Video
Marketing
Session Framework
• Steve Maly
• Activist
• 402.720.0308
• Steve@MalyMarketing.com
• Facebook.com/MalyMarketing
• @SteveMa...
Housekeeping
•Dashboard for questions
•$50 Amazon gift card
•Recording today’s session

3
•Cole Information

Then & Now

•Published in 1947
•Blue Book
•Criss-cross directory of addresses
and phone numbers

•Inval...
5
GOALS
Online Video Popularity
#1 Way to Increase ROI of Current
Marketing Efforts
8.5 Video Marketing Tips
Case Studies & ...
STATS GALORE
YOUTUBE
800 Million Users per Month
World’s 2nd Largest Search Engine
Reaches More 18-35 Year Olds than ANY Cable
Network
...
ONLINE VIDEOS
Each day 100 million internet users watch an online video
90% of user say that seeing a video about a produc...
#1 WAY TO
INCREASE YOUR
MARKETING ROI
EDUCATION BASED MARKETING

VS
EDUCATION BASED MARKETING

Establishing Yourself or Your Company as the
Expert in the Marketplace Through Education
EDUCATION BASED MARKETING
Pulls 8x Better than Product Based Marketing
#1 Re-Tweeted Content is Education Based
#1 Viewed ...
EXPERTS
EXAMPLES
Car Dealership: Learn on How to Get on Average 34%
More for your Trade-in
Chiropractor: Treat 93% of Headaches Th...
IMPLEMENTATION
KILLER TIP #1: YOUTUBE VS VIMEO
KILLER TIP #1: YOUTUBE VS VIMEO
Reach vs Image
Free vs Paid
Traditional vs Hipster
Masses vs Control
KILLER TIP #2: BEST USES
KILLER TIP #2: BEST USES
Optimized for Search
Video Converts at 52% Higher Rate for Call to
Action
2 Minutes Tops
Raw is R...
KILLER TIP #3: FAQ
KILLER TIP #3: FAQ
What are the 10 Most Commonly Asked Questions?
What 10 Questions Should they be Asking?
10 Interesting ...
KILLER TIP #4: ANALYZE
KILLER TIP #4: ANALYZE
KILLER TIP #4: ANALYZE
Know Your Audience
Know What Videos Work
Know What Time Frame Works
KILLER TIP #5: TARGETED ADS
KILLER TIP #5: TARGETED ADS
KILLER TIP #5: TARGETED ADS
Promote a Specific Video
Promote a Service or Product Instead
Remarketing
Drive Traffic to You...
KILLER TIP #6: SEO
KILLER TIP #6: SEO
Add Website Link at Beginning of Description &
Include http:// at the Beginning
Add in Keywords Through...
KILLER TIP #7: EMAIL MARKETING
KILLER TIP #7: EMAIL MARKETING
44% of Email Marketers Noticed an Increase in
Engagement When They Placed in a Video
Consum...
KILLER TIP #8: SOCIAL MEDIA
KILLER TIP #8: SOCIAL MEDIA
Integrate with other Social to Experience up to 330x
More Engagement
Run Ads of Videos as Prom...
KILLER TIP #8.5: VIDEOSK.IN
KILLER TIP #8.5: VIDEOSK.IN
Play a Portion of Your Video and Then Stop It
Enter in Email Address to View Rest of Video
Fac...
TAKEAWAYS
TAKEAWAYS
Raw is Real
Know Your Goals
Know Your Audience
Educate, Educate, Educate
Humanize
QUESTIONS
ADDITIONAL OFFERS
Free 20 Tips on How to Dominate Facebook
Marketing
30 Minute ‘Pick My Brain’ Session - $99
Online Market...
INTRODUCTION
Steve Maly, Activist, Maly Marketing
402.720.0308
Steve@MalyMarketing.com
Facebook.com/MalyMarketing
@SteveMa...
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Video Marketing: the Why, How and Best Practices

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Gain insight, tips and tactics on video marketing during our Small Business Marketing 101 webcast. Steve Maly with Maly Marketing breaks it all down. You'll come away with knowledge on:
• The number one way to increase your marketing ROI
• Video marketing tips and examples
• How video fits in with social media, email marketing and new business mailing lists

At Cole Information, our passion is helping you find new customers.

Published in: Education
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  • My Name is Lora Ullerich & I’m happy to be joined with Steve Maly Activist of Maly Marketing.
  • $50 Amazon GC, Microsoft Windows 8 & Office 2013
  • Before we get started, a little background about our company.
  • Has free downloads including marketing playbooks & also scripts
    Webcasts
    Buddy’s blog
    Articles and other resources
    www.colecommunity.com
    Before we get started, we wanted to get a pulse of today’s audience, so I’m going to launch the poll.
    How do you currently market to your neighbors?
    Through traditional marketing
    Digital marketing
    Social media marketing
    A combination of all types
    Or you’re not currently marketing right now
  • Video Marketing: the Why, How and Best Practices

    1. 1. 8.5 Tips to Dominate Video Marketing
    2. 2. Session Framework • Steve Maly • Activist • 402.720.0308 • Steve@MalyMarketing.com • Facebook.com/MalyMarketing • @SteveMaly • Lora Ullerich • Digital Media Specialist • Facebook.com/ColeInformation • @ColeInformation 2
    3. 3. Housekeeping •Dashboard for questions •$50 Amazon gift card •Recording today’s session 3
    4. 4. •Cole Information Then & Now •Published in 1947 •Blue Book •Criss-cross directory of addresses and phone numbers •Invaluable information for: •Telemarketing •Debt collection •Law enforcement •Today, web-based lead generation for small business. 4
    5. 5. 5
    6. 6. GOALS Online Video Popularity #1 Way to Increase ROI of Current Marketing Efforts 8.5 Video Marketing Tips Case Studies & Examples
    7. 7. STATS GALORE
    8. 8. YOUTUBE 800 Million Users per Month World’s 2nd Largest Search Engine Reaches More 18-35 Year Olds than ANY Cable Network 35% of Videos Viewed on Mobile Device Over 4,000 Hours of Video will be Uploaded During this Presentation
    9. 9. ONLINE VIDEOS Each day 100 million internet users watch an online video 90% of user say that seeing a video about a product is helpful in the decision process More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years 75% of executives watch work-related videos on business websites at least once a week. 1/3 of all online activity is spent watching video
    10. 10. #1 WAY TO INCREASE YOUR MARKETING ROI
    11. 11. EDUCATION BASED MARKETING VS
    12. 12. EDUCATION BASED MARKETING Establishing Yourself or Your Company as the Expert in the Marketplace Through Education
    13. 13. EDUCATION BASED MARKETING Pulls 8x Better than Product Based Marketing #1 Re-Tweeted Content is Education Based #1 Viewed Videos on YouTube is Education Based #1 Reason People Visit Blogs
    14. 14. EXPERTS
    15. 15. EXAMPLES Car Dealership: Learn on How to Get on Average 34% More for your Trade-in Chiropractor: Treat 93% of Headaches Through These Three Techniques Gym: How to Decrease you Chance of Heart Disease by 56%
    16. 16. IMPLEMENTATION
    17. 17. KILLER TIP #1: YOUTUBE VS VIMEO
    18. 18. KILLER TIP #1: YOUTUBE VS VIMEO Reach vs Image Free vs Paid Traditional vs Hipster Masses vs Control
    19. 19. KILLER TIP #2: BEST USES
    20. 20. KILLER TIP #2: BEST USES Optimized for Search Video Converts at 52% Higher Rate for Call to Action 2 Minutes Tops Raw is Real
    21. 21. KILLER TIP #3: FAQ
    22. 22. KILLER TIP #3: FAQ What are the 10 Most Commonly Asked Questions? What 10 Questions Should they be Asking? 10 Interesting Stats and Changes in Industry Customer Service Piece Make a Plan and Compile
    23. 23. KILLER TIP #4: ANALYZE
    24. 24. KILLER TIP #4: ANALYZE
    25. 25. KILLER TIP #4: ANALYZE Know Your Audience Know What Videos Work Know What Time Frame Works
    26. 26. KILLER TIP #5: TARGETED ADS
    27. 27. KILLER TIP #5: TARGETED ADS
    28. 28. KILLER TIP #5: TARGETED ADS Promote a Specific Video Promote a Service or Product Instead Remarketing Drive Traffic to Your Site or YouTube Page Managed Through Adwords
    29. 29. KILLER TIP #6: SEO
    30. 30. KILLER TIP #6: SEO Add Website Link at Beginning of Description & Include http:// at the Beginning Add in Keywords Throughout Less than 90-120 Seconds Have Calls to Action to Engage with Your Video
    31. 31. KILLER TIP #7: EMAIL MARKETING
    32. 32. KILLER TIP #7: EMAIL MARKETING 44% of Email Marketers Noticed an Increase in Engagement When They Placed in a Video Consumers are 27x More Likely to Click on the Video Call to Action in Email than Standard Call to Action Sleep Apnea Sales
    33. 33. KILLER TIP #8: SOCIAL MEDIA
    34. 34. KILLER TIP #8: SOCIAL MEDIA Integrate with other Social to Experience up to 330x More Engagement Run Ads of Videos as Promoted Posts to Pull in More Traffic Capture Video in 6-15 Second Segments and Post on Twitter BaconfEAST
    35. 35. KILLER TIP #8.5: VIDEOSK.IN
    36. 36. KILLER TIP #8.5: VIDEOSK.IN Play a Portion of Your Video and Then Stop It Enter in Email Address to View Rest of Video Facebook Specific Which has Over 500 Years of Video Watched Daily Completely Customized
    37. 37. TAKEAWAYS
    38. 38. TAKEAWAYS Raw is Real Know Your Goals Know Your Audience Educate, Educate, Educate Humanize
    39. 39. QUESTIONS
    40. 40. ADDITIONAL OFFERS Free 20 Tips on How to Dominate Facebook Marketing 30 Minute ‘Pick My Brain’ Session - $99 Online Marketing Report and Recommendations for $99
    41. 41. INTRODUCTION Steve Maly, Activist, Maly Marketing 402.720.0308 Steve@MalyMarketing.com Facebook.com/MalyMarketing @SteveMaly

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