A presentation of the skills and experience I can offer your organization!

1. Coleen Cook’s
Strategic Value
Media/PR/Development
16018 Westerham Drive, Tampa, FL 33647
Phone: 813-838-8483 Email: coleencook@verizon.net
LinkedIn: www.linkedin.com/in/coleencook2
I nformation Is Giving Out – Communication Is Getting
Through.
I Get Through!
It only takes a minute to read this.
Discover the value I can bring to your
company!
Date: 7/23/2012 Coleen Cook Klecic’s Strategic Value Presentation 1

2. Strategic Business Value
People
Skills
Coleen
Cook
Creative Persuasive
Writing Speaking
Successful Media/PR or Development Involves Persuasive Speaking,
Creative Writing and Effective Client Relationship Development
This Is What I Do Best!
Date: 7/23/2012 Coleen Cook Klecic’s Strategic Value Presentation 2

3. CC
Media/Public Relations
Contributions
• More than a decade of broadcasting experience
• Serve as your primary media contact
• Assist with media campaigns and timely materials development
• Advise on media issues
• Excellent relationship building skills
• Established media contacts
• Experience with strict deadlines under pressure
A Media Insider Who Knows Media &
Date: 7/23/2012 Who Media Know and Trust!
Coleen Cook Klecic’s Strategic Value Presentation 3

4. CC Writing Contributions
• Published author who can handle lengthy technical writing projects
• Capable interviewer/researcher who can read, analyze, and
simplify information
• Great story teller, capable of personalizing abstract subjects
• Award winning copywriter of materials that sell, inform, persuade,
promote and inspire
• Experience writing for websites and social media
“Coleen’s success as a writer comes from her ability to immediately capture
your attention and succinctly convey a meaningful message.
She’s a very effective communicator!”
Elizabeth Gomoll, CEO, On-Air Fundraising/Cool Cash for Hot Scripts Contest
Date: 7/23/2012 Coleen Cook Klecic’s Strategic Value Presentation 4

5. CC Speaking Contributions
 Excellent public speaker/PowerPoint presentation maker
 Able to address large audiences and field questions
 More than a decade of on-air experience with live audiences
 Appeared at more community events for my company than
any other staff member
 Experienced with client development/relationship building
 Articulate and experienced interviewer
“Her on-air interviews with our musicians, guest artists and conductors were
professional, well coordinated and refreshing!”
Gordon Greenfield, VP of Public Relations, Marketing and Sales,
Sarasota Orchestra
Date: 7/23/2012 Coleen Cook Klecic’s Strategic Value Presentation 5

6. How I Can Help Your Company
• Build good media relationships for your organization
• Be your company’s most effective story teller
• Write effective public relations materials
• Represent your organization in the community
• Develop relationships to enhance your company’s influence
“Coleen is smart, committed and conscientious. Any
organization that hires her will be glad that they did!”
Gordon Greenfield, VP of PR, Marketing and Sales, the
Sarasota Orchestra
Let’s arrange a time to talk about our next steps!
Date: 7/23/2012 Coleen Cook Klecic’s Strategic Value Presentation 6