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Marketing Ingenuity


Paul Orberson Turned Trials Into Triumph
up, it gave me a little shot in the arm. I                                                                   didnʼt unders...

more control and build a residual income.
I didnʼt do that as fast as I thought.

How did you pay th...
they could do in Excel, and I was lying      me, but I was going to do all I could to
What did you do next?
    I went to ...

(multiple local phone companies and                                                                       the company is d...

What is the biggest advantage
for companies who use Fortune
to gather customers rather
than traditio...
services as we can, to alleviate some of                       invited me. Jakes told me, “When we go            tuneʼs ge...

When you got home, what happened?
     I got an anonymous letter from a
lady whose husband was a ph...
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Paul Orberson Story Millionaire Blueprint


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Paul Orberson Story Millionaire Blueprint

  2. 2. Marketing Ingenuity e period, earned tions who in one tim m Excel Communica ile he was in Austin, legend fro and interview Paul wh Orberson. Paul is the t a man named Paul ago, I got to sit down his reputation. This is a story abou o months to two years. About tw meet him because of FROM THE EDITOR: ery month for close but I also wanted to a month, ev rted g company he had sta . When stories of his over a million dollars humbleness instantly t a network marketin rmth, sincerity and nted to find out abou the the months following feel his wa Texas. I wa man being. You can s the subject. Two; in n is a very special hu rrassed and change most unique network emba ul Orberso is the genuinely becomes d in my opinion, it Two things: One, Pa s e” are mentioned, he ever looked at come mpensation plan, an ity without any fanfar ustry. Nothing I have any as well as its co “generos s plan in the ind cted Paul’s comp ked at and disse nerou plan is the most ge interview I have loo d his compensation any in the country an defies logic. e how they became marketing comp ys out, it so our readers can se understand how it pa fact, before you really rson I am interviewing with made Paul millions close. In from the pe et campaigns that marketing specifics eting scripts or intern needed help or where s, I always try to get emark meone interview s, ads, brochures, tel to any city where so Going into all of my incredible sales letter people 24/7, going d result of talking to ul. I was looking for successf ss was the en , I realized his succe company. The Excel. After two hours will not do. join this man and his things most people ting company, I would listen. Doing the ies jor national compan ork marke anyone would olved with any netw has major dollars. Ma the decision to get inv Paul himself and he rosity and millions s, if I ever made ed by gene g because it is back is like no other in its My conclusion is thi compensation plan e, it is financially stron to work with Paul ce, I would still want sell their products. His the company is uniqu ne of this was in pla d distributors to concept of . people who join him an But, if no to get his company for the distributors. and feelings for the are lining up trying generosity, his beliefs pport and technology t “make money . Is this tha spent on the su ion, his founder, his compass d my financial future of dollars have been a company mirrors it’s t would affect me an . But after spending making decisions tha y? Because I believe s lives? I don’t know to be the person and really change Orberson. Wh may do features on n industry uld want Paul Orberso years that changes an this. In the future we Because of that I wo mes along every 30 er saying that, I’ll say d with this one. ” company that co y be. Aft mpany, it very well ma ting company. I’ll en working from home this man and his co on a network marke ng myself on story cided this is our last two months educati mpanies but I have de individuals in MLM co successful W W W. M I L L I O N A I R E B LU E P R I N T S . CO M 92
  3. 3. MARKETING INGENUITY Paul Orberson Turned Trials Into Triumph By Stephanie Dube P president of the Kentucky Coaches As- aul Orberson is not your typi- Tell me about your family. My father was the pastor of a small sociation. I thought, “Well, if Jimmy is cal millionaire. In fact, you church in Harrodsburg, Kentucky — interested, Iʼll listen.” I was 33, married might say he broke all the rules Beech Creek Baptist Church. He drove and had two children. to get where he is today. my mother to a Lexington Hospital in “People say, ʻYouʼve got to write 1956, and I was born. your goals on a piece of paper.ʼ Iʼve When did you sign up? I signed up that night. Jimmy Reed, never done that,” Orberson says. “My Bob and Russ Nolan, and Brenda Hickey life worked out by acting, then think- What schools did you attend? I attended Boyle County High were at the meeting. Brenda said, “Look, ing about what happened and how God School and graduated in 1974. I went to you could do this. You know a few coach- blessed that.” college at Western Kentucky University es.” I remember thinking, “OK, maybe I When looking back on his life, Orb- on a full baseball scholarship and gradu- can get a few customers so theyʼll get off erson has one phrase that sums it up ated in 1979 with a degree in history. my rear end.” nicely: “Nothing I ever planned worked out like I thought it would.” Orberson began his career as a high What was your first job? How much did you make coaching? I coached at Warren County in Ken- I was clearing almost $2,300 a school coach and then moved into net- tucky. From there I went to Casey County month, and I was as happy as I am today. work marketing. But things didnʼt fall and coached for eight years. Then I went It was never an issue of happiness. into place. He struggled the first two to my home high school, Boyle County, years just to make ends meet, trying to where I was the head basketball coach at jumpstart a new career while supporting Do you remember the first person you the age of 29. This was the fall of 1987, his wife and two children. called on? and I stayed until 1991. I called a guy named David Camic. I It wasnʼt easy. In 1992, count- remember being really nervous going up less hours, little success and even less to his house. He was the coach at a rival hope left Orberson wanting to quit. He You worked for a network marketing high school, but we were friends. He shouldered on, but overdue bills and company, Excel. What is a network said, “What in the world are you doing? an uncertain future left him with severe company? A network of people that utilize word of Youʼve got a nice house.” I said, “Iʼm panic attacks that threatened what was mouth to become a powerful marketing just doing extra.” I was apologetic and left of his career. “arm” for products/services. The network so embarrassed! “I wasnʼt worried about doing won- is cheaper than typical media advertise- derful stuff for God,” he said. “I was ments used to gather customers. Excel trying to stay alive.” After you made your first sale, where was similar to Mary Kay, Avon, etc. It In time, Orbersonʼs work paid off, did you go for your second? provided telephone service through indi- I went to my mother and father. and he began receiving larger and viduals building teams of distributors to larger checks from his network market- collect customers. ing career. In 2001, he started Fortune How did your first year with Excel turn Hi-Tech Marketing with a unique prem- out? I couldnʼt get anybody to listen to ise: an unprecedented compensation What was your first experience with me. I finally got a few customers and plan that gave sales representatives Excel? I went to an Excel meeting Novem- my first sales rep. He was a retired more money back than they invested. ber 11, 1990. My assistant superinten- fellow, Phil Morse, and he signed up This upside-down plan ran counter to dent, Bob Gorley, asked me to go. One the former coach at Centre College in network marketing practices of the time. of the people there was Jimmy Reed, Danville, Kentucky. When Phil signed But it worked. People joined in droves. Today, companies across the world want his killer sales force and multimillion- “Nothing I ever planned worked dollar business to represent them. Orberson is an incredible man with a unique perspective on life. And he agreed out like I thought it would.” to share his experiences — and his les- sons — with $1,000,000aire Blueprints. 93 JANUARY/FEBRUARY 2007
  4. 4. up, it gave me a little shot in the arm. I didnʼt understand my decision. My Why did you quit? still never pictured even making $500 a I got really excited because Phil father said some things that made me month in Excel. Morris would get a person or two every feel a little better about taking a chance. so often, and I got another person or two. My wife, Carla, was nervous, but she I was making $400 or $500 a month, and never tried to talk me out of it. She sup- When did you host your first meeting weʼd come off our best basketball year, ported me. She had a steady job that where you talked to a number of po- so I thought it was a good time to leave. gave us some semblance of financial tential representatives at once? The first time I did a meeting was I had been teaching and coaching for 13 stability while I was trying to make my at the Holiday Inn in March 1991. Bob years and had just turned 34. Excel business work. Gorley, my sponsor, called and said, “I canʼt make it. Youʼre going to have to do How did you resign? How did your new job change your it.” When I stood up, there were about I gave Mrs. Emma Jo Carlton, my lifestyle? 15 adults there. I was used to talking to superintendent, my resignation. She said, Itʼs a different way of thinking. kids! I couldnʼt say anything. My heart “Are you sure?” I said, “No, maʼam, but Moving from regularly scheduled pay- was flittering. I finally started in what this is what I think I need to do.” I was checks at the same amount to getting paid seemed like an eternity, but Iʼm sure it scared to death! She said, “Why donʼt on what I produced was an adjustment. was 30 seconds or so, and talked about you sleep on this?” I said, “No, maʼam, I Being on the road instead of at home what Excel was, what the pay plan was donʼt want to think about it.” most nights was an adjustment. But thatʼs and why I was doing it. part of what you have to do if you want to become financially independent. We had Who did you tell first about your res- to start thinking in different terms. How long did you continue coaching? ignation? In May 1991, I quit my job and went I told Momma and Daddy because full time with Excel. it was going to be big news in that town What were your goals for Excel? of 20,000. I wanted to tell them I never dreamed of making more than before they read about it in the $2,000 or $3,000 a month. My hope was paper. Momma was worried and that I could own more of my life, have Orberson received a full baseball scholarship to Western Kentucky Uni- versity and graduated in 1979. After graduation he coached high school baseball and basketball until he moved into network marketing. W W W. M I L L I O N A I R E B LU E P R I N T S . CO M 94
  5. 5. MARKETING INGENUITY more control and build a residual income. I didnʼt do that as fast as I thought. How did you pay the bills at first? Orberson struggled during I withdrew $23,000 from teacherʼs his first two years in network retirement. I went through all that in the marketing just to make ends following year. meet and support his wife and two children. Did you take another job to supple- ment your income? Iʼd been with Excel for a year and a half, and had never crossed to $1,000 a month. My mother and father were on their hands and knees praying for me. My grandmother was praying for me to get a real job. I looked through the paper and saw a big ad for Olan Mills Photog- raphy. They needed a sales representa- tive to work with the local school sys- tems, maybe a former coach. That was me! I was scared to death through that interview, but somehow I impressed Above, Orberson with his young them. I got a salary plus commission grandson. Right, Orberson with plus a company car after 90 days, full his son and daughter. insurance. It was a great deal because I was starving to death! How did the Olan Mills job work out? to do. I was going to wake Sarah, my What happened? Eventually they said, “Youʼve got I had a meeting one night at a Holi- youngest child, who was three, and tell to make a decision. We canʼt have you day Inn in Huntington, West Virginia. I her that Daddy just couldnʼt do it. working here and with Excel.” So I quit wanted to stay there so badly because Olan Mills. I was worn out. I was driving a little And you had no idea things were going Nissan pickup truck all over Godʼs cre- to improve? How did your family react? ation. I carried a MasterCard and a Visa, Just a couple months earlier, I My mother said, “My God, youʼre and I knew that both were darn near full. brought a basketball coach, Jim Voight, incorrigible.” I was making $60,000 a Eight or 10 people were hanging around into Excel. He would eventually become year, which was a lot of money to me in the hotel behind me; we were going to the second all-time leading earner at 1992. And people thought, “Now here go to my room and get a pizza or some- Excel. But I didnʼt know that at the you go. Youʼve screwed up. Youʼve got thing. The guy at the desk took the card time. All I knew was that I didnʼt have kids. Grow up.” But you know what? and said, “Itʼs not going through.” I said, any money. Life doesnʼt work that way. “Well, take this one.” He said, “Sir, this one isnʼt going through either.” It was What did you do next? What do you mean? the most embarrassing moment of my I was 35, and the world was crash- I had to go through that time of little life. I got back in my truck around mid- ing in on me. I met some people in Il- money. If I hadnʼt, then later when I night, pulled over at a rest stop inside the linois and had an anxiety attack. I col- started making a lot of money, I would Kentucky border and fell asleep. lapsed! At the time, no one knew what an have blown it all. I would have invested anxiety attack was. I went to a doctor the it wrong. I wouldnʼt have taken care of it next day who sent me to a neurologist in How did you feel at that point? if I hadnʼt gone through what I was get- I wanted to give up. I remember Lexington. My mother loaded up the car ting ready to go through. reading, “When you get so tired, think and said, “This business is killing you. of your youngest child. Think of look- Do you see now?” I went through brain What were you getting ready to go ing them in the face and saying, ʻI donʼt scans for tumors. They tested me for Par- through? have what it takes to win for you.ʼ” All kinsonʼs disease, ALS. Everything came The lowlight of my life. the way home, thatʼs what I was going back negative. 95 JANUARY/FEBRUARY 2007
  6. 6. they could do in Excel, and I was lying me, but I was going to do all I could to What did you do next? I went to my hometown doctor, there quivering like a baby. see if I could make it happen. Findley Hendrickson. He said, “Orber- son, there ainʼt nothing wrong with you, What was driving you, right at this After those incredibly rough two boy. Sit in the chair. Iʼm going to see moment, to keep going? Was it des- years, your business with Excel began some people that really need me, and Iʼm peration? Did you really believe in to take off. going to come back.” After my first two years, my big- Excel so strongly? I was two months behind on my gest month was $1,280. And then all house payment. I wasnʼt worried about of a sudden, at the beginning of my Did things start getting better? I had another low point. The neu- making $10,000 a month or about third year, it goes from $1,280 to over rologist put me on Librium and Xanax. making myself proud. I was trying to $10,000 in a month. Now keep in One night I went to Mississippi to speak stay alive. I was trying to not be bank- mind, Iʼm so far behind in payments and realized, “Oh my God, Iʼve left that rupt. I was trying not to further embar- that I still didnʼt have anything. It stuff!” And I went into an attack. By rass my parents. didnʼt last long. that point, I had spoken so many times I wasnʼt nervous. But there I was, lying Why did you stay with Excel instead of Why did your check go up so much on the floor. A rep., who was conduct- finding a steadier job? that month? ing the meeting, beat on my door. And There was no going back. I had told It was a culmination of the ground- Scrapper Letcher, a friend and my driver, so many people that Excel was going to work I had laid for so long. I hadnʼt re- said, “Heʼs on the floor.” It was one of work, and I didnʼt want to have that em- ceived any dramatic financial reward my most embarrassing moments. I was barrassment if it didnʼt. There were times when I started; I just kept plugging away. getting ready to tell his group how good I really didnʼt know if it would work for It was a lot like a dam breaking when Fortune Hi-Tech Marketing Quick Facts Paul Orberson founded Fortune Hi-Tech Marketing in 2001 with a highly innovative business and compensation plan. Fortune is a network marketing company that is not tied to any product or industry. Its draw is a highly motivated and creative sales force sought by companies around the world. Fortuneʼs sales representatives are paid with a compensation plan that stands out for its unprecedented generosity. Such generosity is unheard of in most network marketing companies. Fortune has grown by leaps and bounds based on the way it treats its sales reps. W W W. M I L L I O N A I R E B LU E P R I N T S . CO M 96
  7. 7. MARKETING INGENUITY FORTUNE thereʼs too much water on the other side; if I should still work at Olan Mills to it was overwhelming once it started buying a $168,000 house and completely HI-TECH MARKETING breaking through. Jim Voight led me to paying it off. several people who were bringing more PRODUCTS prospects and customers than I ever When did you first get a check for $1 had access to. He kept me as busy as I million? wanted, so I was traveling six or seven It was in 1996. I was in West Palm Fortune Hi-Tech Marketing ( days a week. Beach and Steve Smith, the vice president sells a variety of products popular among todayʼs of the company, called. “Your check this consumers. Products include: And your checks continued to go up month is going over $1 million for the first after that? time.” I remember hanging up the phone • Alltel The very next month they sent me and thinking how unworthy I was. My over $13,000. I thought, “Man, this is • Choice Plans grandfather worked hard his whole life unbelievable. Lord, thank you. I ainʼt A variety of drug and medical discount plans and didnʼt get what I was getting ready worth it.” to receive. I thought about how my other • Cingular Wireless grandfather worked his whole life, how Cell phone services What kind of money did you make at my father had worked his whole life and • Dish Network Excel? never had that much money. I felt so un- Digital satellite TV I made over a million dollars a month deserving, and I still feel that way today. for several months. • Disney Wireless with GPS For children and adults When did you leave Excel? Did you have any idea you could make I left around 2000, before it went • EZ-NetTools that much? bankrupt. It changed ownership about Online software and hosting system for your Website My goal in 1993 was to save $1,000 a three times, and I got out at that point. • FonVantage month. I opened a SEP IRA at State Farm. It was no longer who I was used to Broadband phone service It only paid about 5 or 6 percent interest. working with. I also had an idea for a In five years, I would have $60,000 plus • Fortune Health Cards new company, Fortune. I was about 40 a little interest. Then I would be 39, and Medical savings cards years old then. I would be able to let that $60,000 ride • Go Solo until I was 65, and Iʼd be better off than if Tell me about Fortune. Virtual office solution to manage all communications I continued teaching. Itʼs 12 times tougher than anything I • HBB System ever did in my life! Home-based, business management system What did you do when you started • HomVantage making more than that? Your idea for Fortune is unique, and I was starting to make $10,000 to Local and long distance phone service from that is a big part of what makes it so $15,000 a month for three to four months. a variety of companies successful. What is the company’s So I decided to buy a new house. I de- basic premise? • Identashield cided my family deserved it after all the My idea was to have a network mar- Identity theft protection crap I put them through in the last two- keting company that was in no particu- • and-a-half years. I bought a place for lar industry so it wouldnʼt be tied to an Offers lowest subscriptions available online $168,000 in 1993. The Bank of Danville industry downturn. We wouldnʼt be run needed three to four years of earning his- • Lamas Beauty out of business because of a new prod- tory, which I didnʼt have. So I said, “Set uct. Our idea was to not be any particular • Skytel it up on a five-year payment plan instead type of company. Paging networks of 30, 25 or 20.” The interest rate was • Sprint between 10 to 11 percent. My payment That’s one of the most ingenious was $3,400 to $3,800 a month. I wanted • T-Mobile things I’ve ever heard. the house paid for in five years. Well, Iʼm certainly not a genius. • True Essentials Nutritional products What were you making by the end of Who are some of the companies you • UUNET 1993? are partnered with? Internet access over the UUNET, QWEST I was making $87,000 in a month. The Walt Disney Company, Dish, or LEVEL III backbones And by 1994, I had $1 million put back. Cingular, True Essentials, FonVantage In three years, I went from not knowing • Verizon (Voice Over Internet), HomVantage • WaterTowne Premium Waters J A NBottledYwater B R U A R Yonly in 7 U A R / F E (available 2 0 0 Canada) 97
  8. 8. (multiple local phone companies and the company is definitely not counting Tell me about your compensation long distance), Skytel, Quest & Level on rep sign-ups to pay its bills. In other plan. That is part of what makes your 3 Internet Service, Choice Plan (drug words, they must have legitimate prod- company so unique. cards), Fortune Health Cards (medi- I give Billy Stahl credit for this ucts and services or else they couldnʼt cal savings cards), Identashield (iden- idea. We pay a total of $570 on a $299 stay in business. tity theft protection), Go Solo, Alltel, investment when people gather three Sprint, Verizon, T-Mobile, Lamas customers. One of my reps, Chris This method has been extremely suc- Beauty and Rewards Mall Shopping. Doyle, says that since he joined Fortune cessful. How many representatives These companies spend millions on in March 2002, weʼve given over 25 are selling your products? advertisements and have no guarantee pay increases. The larger the customer Our very first month, we had of getting customers. We deliver cus- base, the more profitable the company over 2,000 new representatives. And tomers to them hassle-free. becomes, and the more we can put back now we have roughly 45,000 that are in the compensation plan. active. The good news is that we have a proven track record with how weʼve How did you find these companies? In the beginning, there was done business. And the “even better” Can you explain why this is such a enough familiarity with my participa- news is that number is going to grow beneficial idea? tion in Excel to have companies ask When looking at network marketing, significantly over the next three, five if Fortune could market something you need to ask three questions about the and seven years, so it is a great time to for them. From there, weʼve built a business: 1. How much does it cost for take advantage of our opportunity. Our track record and word has a way of a person to come into the company? 2. most significant growth is ahead of us, getting around. We get pitched deals How much of that initial cost does the which is great news for our current and all the time to offer products. We have company pay back? 3. What activity is potential reps. to evaluate whether those situations required for the payout? make sense for us and our network of How did you get the word out to sales representatives. Once you evaluate these questions, reps? Due to my experience in the indus- what do you learn? If a company charges $300 to come try, I knew a few people, and about seven How does the business work? Someone who becomes a Fortune in, and they pay out $200 after the rep- to 10 that I informed of what we were representative has access to the prod- resentative gets a certain number of cus- going to be doing with Fortune. We set ucts and services we offer. They get tomers, you can assume that either the a launch date and 2,000 people signed paid for finding customers, such as a company needs that $100 to function, or up that month. That might sound a bit Cingular cell phone account or a Dish it simply wants the $100. If they charge oversimplified, but in terms of establish- Satellite account. They also get paid on $300 and pay out $300, you can assume ing our representative base, thatʼs how it customers that other members of their sign-ups from reps are not where they happened. representative organization gather. A are making money. Now if you go upside hundred people can do more work than down on the scale, like Fortune does, The company is now international, I ever can by myself. and charge $300 to come in and pay correct? $500 going out the door, you can assume Yes. We are in Canada and the UK. Orberson and other corporate staff make personal appearances at Fortune’s CRT (Certified Regional Training) events. W W W. M I L L I O N A I R E B LU E P R I N T S . CO M 98
  9. 9. MARKETING INGENUITY What is the biggest advantage for companies who use Fortune to gather customers rather than traditional advertising? Customer loyalty. The cus- tomer retention is unbelievable. Why? Because most of our cus- tomers are family and close friends. Remember the quote, “All things being equal, people would rather do business with family or friends. All things being unequal, people would rather do business with family or friends.” Customer retention means a Orberson spoke with Fortune greater market share, which in- representatives at Fortune Fest creases profits and makes our 2006 to recognize successes companies very happy. in each of the representative’s businesses and to introduce Every MLM company seems to new products and services. have all kinds of marketing let- ters, post card campaigns, bro- chures, etc. to drive people to sign up. In making your money, you basically talked to people. Are you that good of a talker? I wouldnʼt say I am a good talker. I think itʼs important to communicate with people that I want to see them succeed and really enjoy seeing them suc- ceed. Different people choose different methods of communi- cating a business with others. I would suggest those who are out there searching for a business — like ours — look for a company that offers some products and services that people are already using or ones that people actually use and need. We talk to warm market customers, so weʼre just asking friends and family to use products they are already using at a competitive price. I would also it and go on about my business until I buying the services month after month suggest looking at a business that allows get one the next month. It just becomes without having to be re-convinced. a residual income to be built on products a part of my normal activity — thereʼs that are billed in a recurring manner, no big choice I keep making each month. When these national companies come month after month after month. That I would also prefer to avoid a business to you to try to get you to sell their way, customers do not have to make a where the only chance to make any products, is this how you determine conscious buying decision every month money requires that I inventory and de- whether or not you do? and you donʼt have to go re-sell the cus- liver products as well as collect money It certainly plays a part in our deci- tomer each month. For example, I get a for those products. A true residual sions. We want to offer as many kinds cell phone bill every month, and I pay income develops when customers keep of those ʻrecurringʼ type of products and 99 JANUARY/FEBRUARY 2007
  10. 10. services as we can, to alleviate some of invited me. Jakes told me, “When we go tuneʼs generous compensation plan. the thought out of the process for ongo- into business, we prepare for failure. We “I struggled for two-and-a-half ing customer purchases. Itʼs a big com- say, ʻIf things donʼt work out this way, years,” he says. “And I tell my wife, ponent in building a residual as a repre- then Iʼm going to do this.ʼ” For exam- Cheryl, that it wasnʼt a bad thing. If sentative. Knowing that your customers ple, Jakes told me that when he had his it had been easier, I would be some- are going to pay a bill each month allows first service at his new church in South body else. I wouldnʼt have the same you to spend time elsewhere if you want. Dallas, he set up for 250 to 300 people. attitude about money, which is to dis- To me, the key is not asking customers to But over 1,000 showed up! He realized burse it instead of keeping it. I created change a lot of their habits. Thatʼs how he had not planned for success. We have Fortune for my sales representatives. I built a residual as a representative, so to prepare for the tough times, of course. I wanted to build a company where a I know how important it is. I received But sometimes we do everything it takes regular guy can go out, do some work money when somebody, somewhere to fail, you know? Very few people out and make a difference.” paid their phone bill. We have around there in life are willing to pay the price Looking back, Orberson is pleased 20 current products and they generally for as long as it takes to win. with how his life has turned out. “My work the same way and we will continue life has worked out exactly like itʼs to add more in the future. supposed to. Nothing just happens,” Today, Paul Orberson runs a he says. “Sometimes I think about multimillion-dollar international Looking back on everything you who I am, how hard my grandfathers network marketing company. But learned, what do you think is a big worked to make ends meet, and I feel he hasnʼt forgotten the lessons he reason people fail in their business so unworthy. But then I remember that learned when he struggled to put ventures? Iʼm a child of God. And in that sense, I food on the table. In fact, the hard- I had an opportunity to have lunch realize that, yes, Iʼm worth it. In Godʼs ships he went through are a big with Bishop T.D. Jakes in Dallas. My sight, Iʼm worth it.” reason he believes strongly in For- friend, Dr. William James from Toledo, PAUL ORBERSON: The Rest of the Story Paul Or berson’s amazin g story Finding Hope in a Hopeless Diagnosis doesn’t with his stop million- busines dollar s. Three By Stephanie Dube years ag receive d a diag o, he nosis th have be at shou en his d ready knows my day. They told my When did you first realize you were ld eath sen But true wife and me that it was cancer, and it sick? tence. to form was bad. I was 46. I told myself that a My wife and I came in from a movie, , he did n’t lot of people die younger than me, and I and I was doubled over in pain. Within give up . should be thankful. an hour, I was doubled over again, so we went to the emergency room. After the X-rays, the nurse came in with tears run- What happened next? I went through tests the next day. The ning down her face. She said, “You’ve tumor had grown to the size of a softball. I couldn’t walk, couldn’t get up and had got a really large mass on your right I was told I had about half a chance of to use a bedpan. I kept getting worse. I kidney, and you’re going to need imme- living a year’s time. couldn’t eat solid food. diate attention.” Wow. That’s terrible. What did you do? What did you do? After surgery, I had to go back into I told Cheryl, “Get my stuff. I’ll take I know that I won’t live one minute the hospital and was down to 132 pounds. my half a chance at home.” more than I’m supposed to, and God al- W W W. M I L L I O N A I R E B LU E P R I N T S . CO M 100
  11. 11. MARKETING INGENUITY When you got home, what happened? I got an anonymous letter from a lady whose husband was a physician in Michigan. It said, “Cancer isn’t that big a deal. You can beat that. Let me give you some names of people, research doctors that you can call.” Did you find a doctor? We hired Dr. William Judy, a re- search doctor at Bradenton, Florida, who works for Cyber Research. Dr. Judy’s first question to me was, “Orberson, you majored in history. How many American presidents have ever died of cancer?” I couldn’t think of any. He said, “Don’t you find that a little strange?” He had me right there. What treatment did you pursue? I started reading about getting myself alkaline, where the cancer couldn’t live in my body. I started to realize fruit and vegetable blends, to believe broccoli was my friend. I started eating carrots; caro- tene is good for the cell wall. Tell me more about this alkaline idea. It’s like this. I can tell you some- Paul and Cheryl Orberson thing that will not happen to me. I will not get eaten by a shark between the Orberson fought his illness. Despite terrifying odds, he and his wife front door and my car. You know why? Because it’s not an environment they never gave up. He took the same perseverance that he learned during can live in. And cancer can’t live in an the early years of his work with Excel — when he struggled every day alkaline environment. with poverty and exhaustion — and applied it to the most important How did you learn about this? lesson of his life: SURVIVAL. I met Dr. Raymond Francis over the phone and bought his book, Never be Sick Again. I started reading Dr. Theo- dore Baroody and Alkalize or Die. We my three-mile time under 21 minutes alkaline. I do it with a fruit and vegetable had Robert Young, who wrote The pH again on the treadmill. I started lifting blend. I eat broccoli every day without Miracle. I started reading all these re- weights again. I have been X-rayed pe- exception, I eat carrots, and I exercise. search doctors and met several of them. riodically, and there have been no signs Cancer hates oxygen and loves sugar. They all said the same thing: “Cancer of recurrence. — you’ll be all right.” At first, I thought Were you able to take something from they were jerking my emotions around. How does “making your body alka- this and apply it to your business? But by the end of six months, I was line” work? If it weren’t for what I went through, starting to walk around my neighbor- There will never be a cure for cancer. we would never be marketing True Es- hood. After seven or eight months, I But before I started eating healthier, I sentials today. In November, we’re started to go back in the office for four was eating a lot of sugar. I dipped tobac- coming out with 64 minerals wrapped or five hours, a couple days a week. co. I drank Coke. Then I learned that you around 11 aminos, so you won’t have to Then I went back to jogging. Then I got can reverse disease if you keep yourself pop 1,000 pills a day. 101 JANUARY/FEBRUARY 2007