Analytics for mobile usersDmitry NamiotLomonosov Moscow State Universitydnamiot@gmail.com
• Analytics for visitors based on themonitoring for mobile phones• The final goal – an analogue for webstatistics (a-la Google Analytics), but forthe real places and real visitors• Additional services based on thedetection of physical presenceAbout
ContentsIntroductionPassive Wi-Fi monitoringPlayersDirections for research
Common tasks• How can we detect the presence formobile phone?• Key moment: it should be done withoutany additional activity from mobile users• Network proximity: the detection is basedon the wireless sensors. Mostly: Wi-Fi.Technically: we can use Bluetooth too.
Passive Wi-Fi monitoring• Wi-Fi probe request• Client (even notconnected) can sendrequests to AP• AP can analyzerequests• We can collect MAC-addresses for clients
Advantages and disadvantages• Does not require special mobile applications• For mobile users it works automatically andtransparently• It is anonymous monitoring. MAC address isused for re-identification only. It could bereplaced with some hash-code (privacy)• It is not 100% reliable. There is no warrantythat Wi-Fi client will send probe request
Future development• At the end of the day, we expect mobileanalytics to be included into almost everyWi-Fi router• The key moment – additional servicesbased on the physical presence detection.• For example: detect routes indoor,behavior patterns and unusual behavior,local area messaging