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Gamification  Chris CharabarukSpeaking to Inform #5
What is Gamification?Improving engagement via game mechanicsUsing psychological need for gaming formarketing or productivi...
Why implement Gamification?Improve consumer loyalty and engagementMake work fun and more fulfilling foremployeesImprove co...
Gamification techniques  Badges or awards for user  actions   Examples: Foursquare, Xbox Live                             ...
Gamification techniques  User objectives leading to  rewards   Examples: Nike+, game missions                             ...
Additional resourcesGamification Wiki   http://gamification.orgGamification Blog   http://gamification.coGamification 101 ...
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Gamification

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Slide deck for my Toastmasters advanced speech from Speaking To Inform #5, The Abstract Concept.

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Gamification

  1. 1. Gamification Chris CharabarukSpeaking to Inform #5
  2. 2. What is Gamification?Improving engagement via game mechanicsUsing psychological need for gaming formarketing or productivityApplication of game theory in the real world
  3. 3. Why implement Gamification?Improve consumer loyalty and engagementMake work fun and more fulfilling foremployeesImprove conversion rates for potentialcustomers
  4. 4. Gamification techniques Badges or awards for user actions Examples: Foursquare, Xbox Live Achievements Measurable, open ended progress metric Examples: Air Miles, Plum Points Rewards
  5. 5. Gamification techniques User objectives leading to rewards Examples: Nike+, game missions Challenges Material awards for product use or achievement Examples: Foursquare, game loot Rewards
  6. 6. Additional resourcesGamification Wiki http://gamification.orgGamification Blog http://gamification.coGamification 101 whitepaper http://bunchball.com/sites/default/files/downloads/ gamification101.pdf

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