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Gamification

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Presentation for Ajax-Pickering Toastmasters, project #5 (The Abstract Concept) from the Speaking to Inform advanced manual.

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Gamification

  1. 1. Gamification Chris CharabarukSpeaking to Inform #5
  2. 2. What is Gamification?Improving engagement via game mechanicsUsing psychological need for gaming formarketing or productivityApplication of game theory in the real world
  3. 3. Why implement Gamification?Improve consumer loyalty and engagementMake work fun and more fulfilling foremployeesImprove conversion rates for potentialcustomers
  4. 4. Gamification techniques Badges or awards for user actions Examples: Foursquare, Xbox Live Achievements Measurable, open ended progress metric Examples: Air Miles, Plum Points Rewards
  5. 5. Gamification techniques User objectives leading to rewards Examples: Nike+, game missions Challenges Material awards for product use or achievement Examples: Foursquare, game loot Rewards
  6. 6. Additional resourcesGamification Wiki http://gamification.orgGamification Blog http://gamification.coGamification 101 whitepaper http://bunchball.com/sites/default/files/downloads/ gamification101.pdf

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