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How much is site search worth?How to define conversion and measure ROI              #ColbensonLive
This is the best photo I could find                 John Tomlinson                 Head of Communications                 ...
How much of your site uses search?
What’s the point of it?
What’s the value of it?
How much of your site is driven by search Info        Lead               Direct sale£10,000     £5,000              £100,000
What is success?How do we define conversion?
Where are these conversions      coming from?
How much of your site is driven by search Info        Lead               Direct sale£10,000     £5,000              £100,0...
How much of your site is driven by search Info        Lead               Direct sale£10,000     £5,000              £100,0...
What’s happening now?
How much of your site is driven by search           Info        Lead               Direct sale          £10,000     £5,000...
How much of your site is driven by search           Info         Lead              Direct sale          £10,000       £5,0...
How much of your site is driven by search           Info         Lead              Direct sale          £10,000       £5,0...
£11,360per month
www.colbenson.com  @Colbenson
 How much is site search worth? How to define conversion and calculate ROI
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How much is site search worth? How to define conversion and calculate ROI

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How much is site search worth? How to define conversion and calculate ROI

  1. 1. How much is site search worth?How to define conversion and measure ROI #ColbensonLive
  2. 2. This is the best photo I could find John Tomlinson Head of Communications @JohnRTomlinson Colbenson Conversion through search & social media @Colbenson
  3. 3. How much of your site uses search?
  4. 4. What’s the point of it?
  5. 5. What’s the value of it?
  6. 6. How much of your site is driven by search Info Lead Direct sale£10,000 £5,000 £100,000
  7. 7. What is success?How do we define conversion?
  8. 8. Where are these conversions coming from?
  9. 9. How much of your site is driven by search Info Lead Direct sale£10,000 £5,000 £100,000 90% 40% 60%
  10. 10. How much of your site is driven by search Info Lead Direct sale£10,000 £5,000 £100,000 90% 40% 60%£9,000 £2,000 £60,000
  11. 11. What’s happening now?
  12. 12. How much of your site is driven by search Info Lead Direct sale £10,000 £5,000 £100,000 90% 40% 60% £9,000 £2,000 £60,000x 40% = £3,600 £800 £24,000
  13. 13. How much of your site is driven by search Info Lead Direct sale £10,000 £5,000 £100,000 90% 40% 60% £9,000 £2,000 £60,000x 40% = £3,600 + £800 + £24,000 = £28,400
  14. 14. How much of your site is driven by search Info Lead Direct sale £10,000 £5,000 £100,000 90% 40% 60% £9,000 £2,000 £60,000x 40% = £3,600 + £800 + £24,000 = £28,400 x 40% =
  15. 15. £11,360per month
  16. 16. www.colbenson.com @Colbenson

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