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FreakOut tech introductions

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FreakOut tech introductions
FreakOut tech introductions
Platform Development
What are we doing?
• Automatic Ad Buying Platform.
• Infeed, Video, Display Ads
• Largest Mobile Ad Platform in Japan
• 280 billions per month.
Strategic Business Alliance with LINE corp.
Growth
Hike 広告売上推移
Product
2016/4/1 2016/4/8 2016/4/15 2016/4/22 2016/4/29
M.T.Burn株式会社
Automatic Ad Buying
{
"site": { "page": "http://example.com/"},
"user": {"id": "55816b39711f9b5acf3b90e313ed29e51665623f" }
"imp": {
"banner": { "w": 300, "h": 250,"pos": 0 },
"bidfloor": 0.03
},
}
Bid Response (FreakOut)
{
"bid": {
"iurl":"https://fout.jp/ads/300x250.png",
"price": 0.14
}
}
Real Time Bidding Protocol
Bid Request (Google, etc…)
280 billions per month.
Our Technology Highlight
• 200,000 request per second on-peak
• Calculate bid price per request
• Predict click, conversion, awareness rates
• in 50ms
• Perl
• Hadoop, spark, and some ruby
(for GPS/location data analytics dashboard)

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FreakOut tech introductions

  • 3. Platform Development What are we doing? • Automatic Ad Buying Platform. • Infeed, Video, Display Ads • Largest Mobile Ad Platform in Japan • 280 billions per month.
  • 4. Strategic Business Alliance with LINE corp. Growth Hike 広告売上推移 Product 2016/4/1 2016/4/8 2016/4/15 2016/4/22 2016/4/29 M.T.Burn株式会社
  • 5. Automatic Ad Buying { "site": { "page": "http://example.com/"}, "user": {"id": "55816b39711f9b5acf3b90e313ed29e51665623f" } "imp": { "banner": { "w": 300, "h": 250,"pos": 0 }, "bidfloor": 0.03 }, } Bid Response (FreakOut) { "bid": { "iurl":"https://fout.jp/ads/300x250.png", "price": 0.14 } } Real Time Bidding Protocol Bid Request (Google, etc…) 280 billions per month.
  • 6. Our Technology Highlight • 200,000 request per second on-peak • Calculate bid price per request • Predict click, conversion, awareness rates • in 50ms • Perl • Hadoop, spark, and some ruby (for GPS/location data analytics dashboard)
  • 8. GIVE PEOPLE WORK THAT REQUIRES A PERSON.