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.CO Wakefield Research 2013

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.CO Wakefield Research 2013

  1. 1. Key Findings of The Small Business Domain Name Study Conducted by Wakefield Research, on behalf of .CO The .CO Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 small business owners at companies with 100 employees or less, between April 19th and April 29th, 2013, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
  2. 2. Source: Wakefield Research, April 2013
  3. 3. 49% of Small Business Owners with a Website or Blog are Not Completely Satisfied with their Current Domain Name Source: Wakefield Research, April 2013
  4. 4. 55% of Small Business Owners with a Website or Blog Believe they have Lost Business or Customers as a Result of Not Getting their First Choice Domain Name Source: Wakefield Research, April 2013
  5. 5. 35% of Small Business Owners Had to Try 3 or More Domain Names Before Settling on the Name for their Website or Blog. Source: Wakefield Research, April 2013
  6. 6. 52% of Small Business Owners with a Website or Blog Would Change their Domain Name if they Could do so without Consequences. Source: Wakefield Research, April 2013
  7. 7. When Choosing a Domain Name, 63% of Small Business Owners Fail to Consider the Domain Extension (or what’s to the “right of the dot”) Source: Wakefield Research, April 2013
  8. 8. 29% of Small Business Owners Say they Don’t Know what a “Domain Extension” is… and of the 71% Who Say they Do Know -- 2 in 5 are Actually Wrong. Source: Wakefield Research, April 2013
  9. 9. When Choosing a Domain Name, 63% of Small Business Owners Fail to Consider the Length of the Name. The Average Number of Characters in the Domain Names of SBO, Across all Domain Extensions, is 15. Source: Wakefield Research, April 2013Source: Wakefield Research, April 2013
  10. 10. Source: Wakefield Research, April 2013
  11. 11. 57% of Small Business Owners with a Website or Blog Say that Finding a Good Domain Name for their Business Was Just as or More Difficult than Naming their Baby! Source: Wakefield Research, April 2013Source: Wakefield Research, April 2013
  12. 12. 46% of Small Business Owners Say they are More Likely to Find a $100 Bill on the Street, than to Find a Great .COM Domain Name that Hasn’t Already Been Taken. Source: Wakefield Research, April 2013

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  • Similar to last slide on social media – but with some kind of mobile graphic

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