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.CO Wakefield Research 2013

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Key Statistics from Wakefield Research Study for .CO -- April 2013

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.CO Wakefield Research 2013

  1. 1. Key Findings of The SmallBusiness Domain Name StudyConducted by WakefieldResearch, on behalf of .COThe .CO Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 small business ownersat companies with 100 employees or less, between April 19th and April 29th, 2013, using an email invitation and an onlinesurvey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected bythe number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particularstudy, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from theresult that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
  2. 2. Source: Wakefield Research, April 2013
  3. 3. 49% of Small Business Owners witha Website or Blog are NotCompletely Satisfied with theirCurrent Domain NameSource: Wakefield Research, April 2013
  4. 4. 55% of Small Business Owners witha Website or Blog Believe they haveLost Business or Customers as aResult of Not Getting their FirstChoice Domain NameSource: Wakefield Research, April 2013
  5. 5. 35% of Small Business Owners Hadto Try 3 or More Domain NamesBefore Settling on the Name fortheir Website or Blog.Source: Wakefield Research, April 2013
  6. 6. 52% of Small Business Owners witha Website or Blog Would Changetheir Domain Name if they Could doso without Consequences.Source: Wakefield Research, April 2013
  7. 7. When Choosing a Domain Name,63% of Small Business Owners Failto Consider the Domain Extension(or what’s to the “right of the dot”)Source: Wakefield Research, April 2013
  8. 8. 29% of Small Business Owners Saythey Don’t Know what a “DomainExtension” is…and of the 71% Who Say they DoKnow -- 2 in 5 are Actually Wrong.Source: Wakefield Research, April 2013
  9. 9. When Choosing a Domain Name,63% of Small Business Owners Failto Consider the Length of the Name.The Average Number of Characters in the Domain Names ofSBO, Across all Domain Extensions, is 15.Source: Wakefield Research, April 2013Source: Wakefield Research, April 2013
  10. 10. Source: Wakefield Research, April 2013
  11. 11. 57% of Small Business Owners witha Website or Blog Say that Finding aGood Domain Name for theirBusiness Was Just as or MoreDifficult than Naming their Baby!Source: Wakefield Research, April 2013Source: Wakefield Research, April 2013
  12. 12. 46% of Small Business Owners Saythey are More Likely to Find a $100Bill on the Street, than to Find aGreat .COM Domain Name thatHasn’t Already Been Taken.Source: Wakefield Research, April 2013

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