Trade Promotions - Why Companies Fail and How to Succeed
Trade Promotions - Why Companies Fail and How to Succeed
Trade Promotions - Why Companies Fail and How to Succeed
Trade Promotions - Why Companies Fail and How to Succeed
Trade Promotions - Why Companies Fail and How to Succeed
Trade Promotions - Why Companies Fail and How to Succeed
Trade Promotions - Why Companies Fail and How to Succeed
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Trade Promotions - Why Companies Fail and How to Succeed

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Impulse spending is declining. Coupon redemption and “staycations” are up. TPM project failure rates are high (45%) and failure to meet expectations is almost ludicrous (87%). And the largest CG manufacturers -- those above $5 billion in annual revenues -- are suffering the most.

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