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LinkedIn for Lawyers

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Cogent Legal's Morgan C. Smith gave this Keynote presentation on Nov. 3, 2012, to students and recent graduates at Pacific McGeorge School of Law. This slideshow demonstrates ways that attorneys can use LinkedIn and other social media to power their job search and grow their practice. It also addresses important ethical concerns that all attorneys must consider when using social media. Please be sure to read the "notes" section under the slides for captions that explain the slide content.

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LinkedIn for Lawyers

  1. 1. LinkedIn and Social Media to Power Your Job Search
  2. 2. 2009
  3. 3. 2009
  4. 4. Three Commandments
  5. 5. Three Commandments• You are your brand• Zealously protect your brand value• Promote your brand
  6. 6. Personal Branding 101 Recent job applicant at a law firm:
  7. 7. Personal Branding 101
  8. 8. Personal Branding 101
  9. 9. Personal Branding 101 A full 70% of surveyed HR workers in the U.S. admitted to rejecting a job applicant because of his or her Internet behavior - 2010 Microsoft Privacy Study
  10. 10. Personal Branding 101 A full 70% of surveyed HR workers in the U.S. admitted to rejecting a job applicant because of his or her Internet behavior - 2010 Microsoft Privacy Study
  11. 11. What should I do?
  12. 12. Control and Create Your Brand • LinkedIn • Groups • Alumni Pages • Twitter
  13. 13. LinkedIn
  14. 14. 135 Million Users
  15. 15. Benefits of LinkedIn
  16. 16. Benefits of LinkedIn Build relationships with potential employers 
  17. 17. Benefits of LinkedIn
  18. 18. Benefits of LinkedInCreates a community of like-minded professionals
  19. 19. Benefits of LinkedIn
  20. 20. Benefits of LinkedInSpread your content and prove you’re a thought leader
  21. 21. Benefits of LinkedIn
  22. 22. Benefits of LinkedInStay in touch with what’s happening in your specialty
  23. 23. LinkedIn: Your Resume
  24. 24. LinkedIn: Your ResumeDo complete your profile
  25. 25. LinkedIn: Your Resume
  26. 26. BPC §6157 Legal Advertising “(c) ‘Advertise’ or ‘advertisement’ means any communication. . . directed generally to members of the public. . . that solicits employment of legal services provided by a member. . .”
  27. 27. Profiles are Subject to Rule 1-400
  28. 28. Profiles are Subject to Rule 1-400• You can’t solicit• It can’t be misleading (Rule 1-400(D)• Your online profiles are advertisements
  29. 29. LinkedIn: Capture your URL
  30. 30. LinkedIn: Capture your URL
  31. 31. LinkedIn: Your Resume
  32. 32. Linkup After In-Person Networking
  33. 33. Don’t Do The Default Request
  34. 34. Don’t Spam The World
  35. 35. Join Legal Groups
  36. 36. Join Alumni Groups!
  37. 37. Post Law-Related StatusUpdates
  38. 38. Post Law-Related StatusUpdates
  39. 39. Follow Law Firm LinkedIn Pages
  40. 40. Recommendations
  41. 41. LinkedIn Recommendations for John Q. Attorney Owner Law Offices of John Q. Attorney
  42. 42. LinkedIn Recommendations for John Q. Attorney Owner Law Offices of John Q. Attorney I hired John Q. Attorney for handling my employment discrimination case, and he was always available to talk, listened to all my concerns, and obtained a $2.3 million settlement for my case. I recommend him strongly for anyone.
  43. 43. RPC §1-400 Legal Advertising (2) A "communication" which contains testimonials about or endorsements of a member unless such communication also contains an express disclaimer such as "this testimonial or endorsement does not constitute a guarantee, warranty, or prediction regarding the outcome of your legal matter."
  44. 44. Recommendations for John Q. Attorney Owner Law Offices of John Q. AttorneyLinkedIn I hired John Q. Attorney for handling my employment discrimination case, and he was always available to talk, listened to all my concerns, and obtained a $2.3 million settlement for my case. I recommend him strongly for anyone. Assume John wrote an identical recommendation for Ruth by agreement of both attorneys.
  45. 45. Recommendations for John Q. Attorney Owner Law Offices of John Q. AttorneyLinkedIn I hired John Q. Attorney for handling my employment discrimination case, and he was always available to talk, listened to all my concerns, and obtained a $2.3 million settlement for my case. I recommend him strongly for anyone. I have known John for 20 years, while we were partners together at Big Law Firm. John is a terrific attorney and anyone would be lucky to have him as their counsel. Assume John wrote an identical recommendation for Ruth by agreement of both attorneys.
  46. 46. Endorsements
  47. 47. Card Munch
  48. 48. Card Munch
  49. 49. Card Munch
  50. 50. Card Munch
  51. 51. Twitter
  52. 52. Twitter
  53. 53. TwitterFollow law firms, attorneys, and law firmmarketing companies
  54. 54. ADVERTISING
  55. 55. @GreatAttorney John C. SmithJust received $8 million dollarverdict.
  56. 56. BPC §6158.3 Legal Advertising
  57. 57. WARNINGThe advertisement must adequately disclose the “factual and legalcircumstances that justify the result portrayed in the message,including the basis for liability and the nature of injury or damagesustained, or the advertisement must state that the result portrayedin the advertisement was dependent on the facts of that case, andthat the results will differ if based on different facts.”
  58. 58. Email: morgan.smith@cogentlegal.com Twitter: @cogentlegal Phone: 510-350-7616Please follow our company page on LinkedIn and Facebook

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