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How to use video to drive web-traffic  and market share   Maximum Video Impact
Agenda <ul><li>Video in action </li></ul><ul><li>How to start </li></ul><ul><li>Socialize </li></ul><ul><li>Got traffic?  ...
Viral Videos
Viral Videos
Viral Videos
Viral Videos
Viral Videos
Action plan <ul><li>Make it fun to talk about </li></ul><ul><li>Current content or a new video? </li></ul><ul><li>90-120 s...
Video 201 <ul><li>Streaming </li></ul><ul><li>Download  </li></ul><ul><li>DVD </li></ul><ul><li>Keys to success </li></ul>...
Video 201
Video 201 <ul><li>Compression </li></ul>7.5MB/minute 1000kbps 720x540 pixels 5MB/minute 700kbps 480x360 pixels 3MB/minute ...
Video 201
Social Networks
Action items <ul><li>Define your customer </li></ul><ul><li>Identify where they web visit </li></ul><ul><ul><li>Key word s...
Auto Responders
Self Publishing Portals
Keys to success <ul><ul><li>Harvest the full ecosystem  </li></ul></ul><ul><ul><li>Make it fun </li></ul></ul><ul><ul><li>...
Thank you <ul><li>[email_address] </li></ul><ul><li>303-324-7606 </li></ul><ul><li>www.alliedvaughn.com </li></ul>
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Maximum Video Impact: Video to Grow Marketshare by Blair Zykan

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Maximum Video Impact: Video to Grow Marketshare by Blair Zykan presentation given at CMS Expo in Denver, December 2008.

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Maximum Video Impact: Video to Grow Marketshare by Blair Zykan

  1. 1. How to use video to drive web-traffic and market share Maximum Video Impact
  2. 2. Agenda <ul><li>Video in action </li></ul><ul><li>How to start </li></ul><ul><li>Socialize </li></ul><ul><li>Got traffic? Now what? </li></ul>
  3. 3. Viral Videos
  4. 4. Viral Videos
  5. 5. Viral Videos
  6. 6. Viral Videos
  7. 7. Viral Videos
  8. 8. Action plan <ul><li>Make it fun to talk about </li></ul><ul><li>Current content or a new video? </li></ul><ul><li>90-120 seconds max </li></ul><ul><li>Get them posted (lightreading.com) </li></ul><ul><li>What do you do with the traffic? </li></ul>
  9. 9. Video 201 <ul><li>Streaming </li></ul><ul><li>Download </li></ul><ul><li>DVD </li></ul><ul><li>Keys to success </li></ul><ul><ul><li>Format </li></ul></ul><ul><ul><li>Compression </li></ul></ul><ul><ul><li>Hosting </li></ul></ul>
  10. 10. Video 201
  11. 11. Video 201 <ul><li>Compression </li></ul>7.5MB/minute 1000kbps 720x540 pixels 5MB/minute 700kbps 480x360 pixels 3MB/minute 400kbps 320x240 pixels File size Bitrate Output size
  12. 12. Video 201
  13. 13. Social Networks
  14. 14. Action items <ul><li>Define your customer </li></ul><ul><li>Identify where they web visit </li></ul><ul><ul><li>Key word search, user groups, alexa rank </li></ul></ul><ul><li>Write a plan for those sites </li></ul><ul><ul><li>Post, banner ad, affiliate, </li></ul></ul><ul><li>Execute </li></ul>
  15. 15. Auto Responders
  16. 16. Self Publishing Portals
  17. 17. Keys to success <ul><ul><li>Harvest the full ecosystem </li></ul></ul><ul><ul><li>Make it fun </li></ul></ul><ul><ul><li>Deliver it flexibly </li></ul></ul><ul><ul><li>Turn traffic into leads </li></ul></ul>
  18. 18. Thank you <ul><li>[email_address] </li></ul><ul><li>303-324-7606 </li></ul><ul><li>www.alliedvaughn.com </li></ul>

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