Social Commerce Case Study                             How TheBeautyTribe.de Uses Social CommerceCoeus Solutions GmbHMunic...
What is TheBeautyTribe.de   Not so unique features:   - Price comparison portal for beauty products.   - Product feeds fro...
TheBeautyTribe.de Home Page                                                           Home page is                        ...
TheBeautyTribe.de in Facebook                                                              Complete                       ...
TheBeautyTribe.de Key Viral Features       - Whenever a product is rated, it’s posted on user’s wall.       - Whenever a u...
TheBeautyTribe.de Social Commerce                                  1. BeautyBoxes. Allows users to share products they are...
TheBeautyTribe.de Key Performance                                     Indicators       1.Viral coefficient: this is the mos...
Key Advantages of a “Social approach”         - Ability to generate free traffic. If you can manage to get minimal traction...
Verticals where TheBeautyTribe                                    approach is applicable easily       - Fashion       - Be...
Can this be applied to my store? How?1. It depends on the products being sold. B2B goods have less social potential thanco...
About Us    Coeus Solutions GmbH is based in Munich, Berlin and Lahore.    Developing eCommerce and Internet applications ...
Upcoming SlideShare
Loading in …5
×

How TheBeautyTribe.de uses Social Commerce

903 views

Published on

TheBeautytribe.de is a price comparison portal for beauty products only. One of the unique aspects of the portal is that entire portal is also available as Facebook app - which probably makes it one of the first price comparison portals inside Facebook.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
903
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How TheBeautyTribe.de uses Social Commerce

  1. 1. Social Commerce Case Study How TheBeautyTribe.de Uses Social CommerceCoeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  2. 2. What is TheBeautyTribe.de Not so unique features: - Price comparison portal for beauty products. - Product feeds from Amazon, Shopping.com, Afflinet, TradeDoubler, Zanox for different beauty merchants. Unique features: - Complete portal is also available as a Facebook application. - Viral features in the Facebook application to encourage organic viral growth.Coeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  3. 3. TheBeautyTribe.de Home Page Home page is designed to show brands, deals, and categories. Facebook login is shown clearly to encourage users to use portal via Facebook.Coeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  4. 4. TheBeautyTribe.de in Facebook Complete portal comes inside Facebook. Users can access everything like normal site from inside FacebookCoeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  5. 5. TheBeautyTribe.de Key Viral Features - Whenever a product is rated, it’s posted on user’s wall. - Whenever a user posts a comment, it’s posted on user’s wall. - Users can “like” the products. - Users can share the products.Coeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  6. 6. TheBeautyTribe.de Social Commerce 1. BeautyBoxes. Allows users to share products they are using. Users can compared products their friends are using and can rate or comment complete “beauty boxes”. 2. Whenever a beauty box has a product rated, a message is posted on user’s wall. 3. Whenever a beauty box is rated or has a comment, a message is posted on all relevant users’ walls. 4. Competitions: users can participate in competitions. Whenever they receive votes or they give votes or they participate in a competition, messages are posted on users’ walls.Coeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  7. 7. TheBeautyTribe.de Key Performance Indicators 1.Viral coefficient: this is the most important KPI. It shows how many users “recommend” directly or indirectly other users in a given month. If the average viral coefficient is greater than 1 i.e. on average each user recommends more than 1 other user, the site is growing. Otherwise its growth is slowing down. 2. CTR (click thru rate) from Facebook application. This shows how many visitors click through to actual products via Facebook. 3. Sales through social media: this shows how many sales are generated through Facebook recommendations.Coeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  8. 8. Key Advantages of a “Social approach” - Ability to generate free traffic. If you can manage to get minimal traction on the site, and develop engaging tools, the site will grow on its own as people will get referrals to the website through their walls. - You can generate conversations around products, which would result in: - higher sales - direct feedback on products. - You can easily conduct flexible brand activation campaigns easily.Coeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  9. 9. Verticals where TheBeautyTribe approach is applicable easily - Fashion - Beauty - Retail - Baby and kid productsCoeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  10. 10. Can this be applied to my store? How?1. It depends on the products being sold. B2B goods have less social potential thanconsumer goods.2. Just adding social sharing widget will NOT work. People do not use “add this”widget on eCommerce sites.3. Give users incentives for sharing their purchases e.g., if a user posts their entireshopping cart to Facebook (How? Ask us for an ad-on!) just before checkout, theycan be given a small discount.4. Have a Facebook version of your shop or use FacebookConnect as user loginmechanism for the shop.Coeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de
  11. 11. About Us Coeus Solutions GmbH is based in Munich, Berlin and Lahore. Developing eCommerce and Internet applications on web, social and mobile at very competitive prices. Provide consulting services in increasing sales and user retention. Work closely with clients to develop strategies for engaging customers.Coeus Solutions GmbHMunich | BerlinEmail: sales@coeus-solutions.deWeb: www.coeus-solutions.de

×