State of WordPress &eCommerce in 2012  WordCamp New York City 2012                           Coen Jacobs                  ...
About me•Coen Jacobs•twitter.com/coenjacobs•facebook.com/coenjacobs•coen@woothemes.com                           @coenjacobs
State of WordPress &eCommerce in 2012                  @coenjacobs
Let’s go way back in        time                   @coenjacobs
eCommerce pioneers • WP e-Commerce • First commit: 07/07/2007 • http://plugins.trac.wordpress.org/changeset/14981/wp-e-   ...
This is what theywere working with    WordPress 2.2.1   @coenjacobs
2010  "Again, eCommerce is something that WordPress was  not intended to provide. There are a couple of plugins,  that are...
Historically WordPress was not the best platform for a professional               shop “eCommerce is something that WordPr...
Present day              @coenjacobs
‘eCommerce’Google trends search      volume                                       ‘WordPress eCommerce’                   ...
There are many successful eCommerce plugins available, allwith unique strengths / weaknesses• Since release of WordPress 3...
Lightweight            Full StoreCart66                 Free          PaidEasyDigitalDownloads   WooCommerce   MarketPress...
What are the differences    amongst full store   eCommerce plugins?• Release regularity• Available extensions• Community a...
How do we compare to     dedicated eCommerce    software like Magento?• Plugins benefit of being a WordPress  solution• Mag...
Benefits of a WordPress         solution•Fully powered, easy to use CMS•Familiarity with WordPress = better learning curve•...
All the stuff that makes WordPress successful•Community•Plugins for extra functionality•Themes•Open Source                ...
Theming          @coenjacobs
Theme integration• Most eCommerce plugins work with any  theme• Overwrite template files in your theme• Plugin specific them...
ThemeForest and other  theme shops jumping onthe eCommerce bandwagon• ThemeForest has 1752 themes  available• 194 themes i...
Extending your     store                 @coenjacobs
Extensions• Adding new features• Extending eCommerce plugins as all  other plugins do with WordPress                      ...
Payment gateways              @coenjacobs
Shipping methods              @coenjacobs
Facebook store                 @coenjacobs
Gravity Forms integration                @coenjacobs
Security and  hosting               @coenjacobs
Security• WordPress specific hosting available• WordPress specific security companies• Security is taken very seriously  now...
Hosting• Easy to setup WordPress install• Easy to install plugins• More memory usage• Nothing like Magento hosting  requir...
Future         @coenjacobs
Future• WordPress powers over 15% of all  websites• Should WordPress power 15% of all  eCommerce?                         ...
Future of   WooCommerce• You tell us!• Contribute on GitHub                         @coenjacobs
Thanks!•Questions?•Later:  • twitter.com/coenjacobs  • facebook.com/coenjacobs  • coen@woothemes.com                      ...
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State of WordPress & eCommerce in 2012

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WordPress is fast becoming a major player in the field of eCommerce over the past few years. Nobody even tried to use WordPress for a professional shop two years ago, today there are plenty of successful plugins available. What are the differences and how do they compare to dedicated eCommerce software like Magento? This talk covers that and much more, bringing you the State of WordPress eCommerce in 2012.

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State of WordPress & eCommerce in 2012

  1. 1. State of WordPress &eCommerce in 2012 WordCamp New York City 2012 Coen Jacobs @coenjacobs
  2. 2. About me•Coen Jacobs•twitter.com/coenjacobs•facebook.com/coenjacobs•coen@woothemes.com @coenjacobs
  3. 3. State of WordPress &eCommerce in 2012 @coenjacobs
  4. 4. Let’s go way back in time @coenjacobs
  5. 5. eCommerce pioneers • WP e-Commerce • First commit: 07/07/2007 • http://plugins.trac.wordpress.org/changeset/14981/wp-e- commerce @coenjacobs
  6. 6. This is what theywere working with WordPress 2.2.1 @coenjacobs
  7. 7. 2010 "Again, eCommerce is something that WordPress was not intended to provide. There are a couple of plugins, that are pretty basic and offer no functionality what so ever, relative to the other software. For instance, osCommerce, Magento, Zen Cart, Drupal with Ubercart are very advanced software when it comes to eCommerce. [...] Also, when your website has a lot of dynamic content, a blog, a forum, and when you wish to add a store to you site, Drupal with Ubercart is a perfect solution." @coenjacobshttp://ezinearticles.com/?Is-WordPress-the-Best-Solution-For-You?&id=4871525
  8. 8. Historically WordPress was not the best platform for a professional shop “eCommerce is something that WordPress was not intended to provide” @coenjacobs
  9. 9. Present day @coenjacobs
  10. 10. ‘eCommerce’Google trends search volume ‘WordPress eCommerce’ 2004 2008 2012 Today, WordPress is fast becoming a major player in the field of eCommerce @coenjacobs
  11. 11. There are many successful eCommerce plugins available, allwith unique strengths / weaknesses• Since release of WordPress 3.0• Transition to a full CMS• Custom Post Types• Custom Taxonomies @coenjacobs
  12. 12. Lightweight Full StoreCart66 Free PaidEasyDigitalDownloads WooCommerce MarketPress WP e-Commerce Shopp JigoshopExternal/integrated eShopecwid TheCartPressFoxycart @coenjacobs
  13. 13. What are the differences amongst full store eCommerce plugins?• Release regularity• Available extensions• Community and contributors @coenjacobs
  14. 14. How do we compare to dedicated eCommerce software like Magento?• Plugins benefit of being a WordPress solution• Magento currently better for large stores• WordPress is fun to use, Magento not so much @coenjacobs
  15. 15. Benefits of a WordPress solution•Fully powered, easy to use CMS•Familiarity with WordPress = better learning curve•No need to learn an entirely different system @coenjacobs
  16. 16. All the stuff that makes WordPress successful•Community•Plugins for extra functionality•Themes•Open Source @coenjacobs
  17. 17. Theming @coenjacobs
  18. 18. Theme integration• Most eCommerce plugins work with any theme• Overwrite template files in your theme• Plugin specific themes available• Actions and filters in place @coenjacobs
  19. 19. ThemeForest and other theme shops jumping onthe eCommerce bandwagon• ThemeForest has 1752 themes available• 194 themes in eCommerce category @coenjacobs
  20. 20. Extending your store @coenjacobs
  21. 21. Extensions• Adding new features• Extending eCommerce plugins as all other plugins do with WordPress @coenjacobs
  22. 22. Payment gateways @coenjacobs
  23. 23. Shipping methods @coenjacobs
  24. 24. Facebook store @coenjacobs
  25. 25. Gravity Forms integration @coenjacobs
  26. 26. Security and hosting @coenjacobs
  27. 27. Security• WordPress specific hosting available• WordPress specific security companies• Security is taken very seriously nowadays @coenjacobs
  28. 28. Hosting• Easy to setup WordPress install• Easy to install plugins• More memory usage• Nothing like Magento hosting requirements @coenjacobs
  29. 29. Future @coenjacobs
  30. 30. Future• WordPress powers over 15% of all websites• Should WordPress power 15% of all eCommerce? @coenjacobs
  31. 31. Future of WooCommerce• You tell us!• Contribute on GitHub @coenjacobs
  32. 32. Thanks!•Questions?•Later: • twitter.com/coenjacobs • facebook.com/coenjacobs • coen@woothemes.com Coen Jacobs @coenjacobs

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