colin eagan // experience designuser experience / iNFORMATION ARCHITECTURE / digital strategy                             ...
MEET colin eagan      THANKS FOR STOPPING BY. I’m a Master’s Candidate at VCU Brandcenter specializing      in User Experi...
CASE STUDY #1: RADAR APPLICATION                      PROJECT: RADAR Speeding Application                      CATEGORY: C...
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CASE STUDY #2: ONE LAPTOP PER CHILD i.A.                       PROJECT: One Laptop Per Child Site Analysis                ...
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CASE STUDY #3: GENESIS PROJECT FOR ipad                      PROJECT:    Genesis Skin Analysis App by Vaseline            ...
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CASE STUDY #4: PARKER PENS REBRANDING                     PROJECT:    Make Parker Pens relevant again                     ...
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CASE STUDY #5: REALITY MINING APPLICATION                      PROJECT:    MeSearch Mobile Application                    ...
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CASE STUDY #6: HOMELAND SECURITY BRAND                     PROJECT:    Rebrand the Homeland Security Advisory System      ...
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Colin Eagan VCU Brandcenter Portfolio

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User Experience and Information Architecture portfolio for Colin Eagan, VCU Brandcenter. May 2010.

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Colin Eagan VCU Brandcenter Portfolio

  1. 1. colin eagan // experience designuser experience / iNFORMATION ARCHITECTURE / digital strategy PORTFOLIO TWITTER @COLINEAGS ONLINE www.colineagan.com LINKEDIN linkedin.com/in/colineagan Thanks for stopping by. I hope you enjoy my work.
  2. 2. MEET colin eagan THANKS FOR STOPPING BY. I’m a Master’s Candidate at VCU Brandcenter specializing in User Experience Design and Information Architecture. I’ve always loved designing complex systems. Instead of drawing pictures as a child, I made my own board games. As an Experience Designer, it is my job to take complex information and make it approachable. My background combines Big4 Consulting and Digital Agency experience. I enjoy working with clients to solve business problems and belive that a smart creativite approach can meet virtually any challenge. colin eagan // experience design 2
  3. 3. CASE STUDY #1: RADAR APPLICATION PROJECT: RADAR Speeding Application CATEGORY: Conceptual Work: Telematics BIG IDEA: Never get another speeding ticket PLATFORMS: In-Car Telematics, Mobile Device DESCRIPTION: RADAR works on a car dashboard system to deter- mine the likelyhood of getting a speeding ticket in any given loca- tion. The application aggregates external data with live data from the car, such as speed. Also available for iPhone. colin eagan // experience design 3
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  10. 10. CASE STUDY #2: ONE LAPTOP PER CHILD i.A. PROJECT: One Laptop Per Child Site Analysis CATEGORY: Information Architecture, User Experience BIG IDEA: Showcase the laptop, tell a personal story. PLATFORMS: Global website, OLPC laptops DESCRIPTION: One Laptop Per Child (OLPC) is a great concept with an outdated web presence. Anlysis of the current site includes personas, SWOT analysis, concept mapping and wireframing. A pro- posed site structure focuses on telling the brand story. colin eagan // experience design 10
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  20. 20. CASE STUDY #3: GENESIS PROJECT FOR ipad PROJECT: Genesis Skin Analysis App by Vaseline CATEGORY: Conceptual Work: iPad, Futurology BIG IDEA: Skin defines age. Healthy skin defies it. PLATFORMS: iPad, Kiosk DESCRIPTION: Genesis for iPad analyzes your skin and various “life factors” to determine how old - or young - you are. Proposed in current, 18 month and 5-10 year forms. Eventually, the app might integrate with emerging technologies to print skin cells. colin eagan // experience design 20
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  23. 23. CASE STUDY #4: PARKER PENS REBRANDING PROJECT: Make Parker Pens relevant again CATEGORY: Conceptual Work: Brand Campaigns BIG IDEA: Pens are lost. Parkers are stolen. PLATFORMS: Global website, digital video DESCRIPTION: Parker is in limbo between the high-end Mont Blanc and low-end Bic. Parker needs to reemphasize that craftsman- ship makes this the only pen you’ll ever need. The Department of Pen Retrieval emphasizes this by recovering lost pens. colin eagan // experience design 23
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  26. 26. CASE STUDY #5: REALITY MINING APPLICATION PROJECT: MeSearch Mobile Application CATEGORY: Conceptual Work: Mobile BIG IDEA: Use your iPhone for reality mining PLATFORMS: Mobile Technology, Web Dashboard DESCRIPTION: MeSearch uses the concept of reality mining to collect information about your everyday life. The mobile app subtley reccords data such as location, and cross-references with external data feeds. Over time MeSearch recommends how to live better. colin eagan // experience design 26
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  31. 31. CASE STUDY #6: HOMELAND SECURITY BRAND PROJECT: Rebrand the Homeland Security Advisory System CATEGORY: Conceptual Work: Brand Revival BIG IDEA: A more actionable, more beliveable advisory system PLATFORMS: Mobile devices, web browsers, radio, OOH DESCRIPTION: The Homeland Security Advisory System is strug- gling to make itself relevant. Our campaign streamlines the system and provides a new host of touchpoints from highways to web- browsers to mobile technology. colin eagan // experience design 31
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