How to Launch a Successful $10K/month E-commerce Store with No Experience

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http://www.thrillingheroics.com/10k-ecommerce-website-lifestyle-business <=get all the resources & audio recording here!

Learn how serial entrepreneur Jun Loayza (RewardMe.com) successfully launched his first online e-commerce store with no technical background, no experience, in his spare time, and got it to the point of making $10,000 per month within just 4 short months! This free Lifestyle Business / ecommerce webinar is brought to you by MintedRepublic.com and Digital Nomad Academy

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How to Launch a Successful $10K/month E-commerce Store with No Experience

  1. 1. How to build a successful e-commerce store withno technical backgroundPresented by Cody McKibben (Thrilling Heroics) and Jun Loayza (RewardMe) Cody Jun
  2. 2. Background• UCLA 2007: B.A. in Economics and Philosophy• Left the corporate world after 3 months• Failed 2 companies from 2008 - 2009• Successfully sold 2 companies from 2010 - 2011• Closed deals with Whole Foods Market, Sephora, Levi’s, and Activision• Raised over $1,000,000 in Angel funding• Current full-time startup: RewardMe• Current lifestyle business: Minted Republic http://MintedRepublic.com | Jun@MintedRepublic.com
  3. 3. Minted Republic Overview• Launched in February 2012• Currently generates over $10,000 in revenue• 5 hours of work or less per week• 2 partners http://MintedRepublic.com | Jun@MintedRepublic.com
  4. 4. How to get started The 1st steps to take
  5. 5. Why did we choose an online boutique forwomen’s apparel?
  6. 6. Establish partners that compliment each other1. Joseph (Equity): Advertising and Operations2. Rees (Equity): Development3. Jun (Equity): Accounting, legal, overall management4. Christine (Commission): Stylist5. Kevin (Paid): Photographer http://MintedRepublic.com | Jun@MintedRepublic.com
  7. 7. Find the manufacturer and negotiate• Joseph (partner in Los Angeles) ➡ Met with 10 companies in the garment district ➡ Set up meetings for me to negotiate and close a deal• Terms negotiated ➡ We hold no inventory (drop-ship model) ➡ We get access to their entire collection (sold to LA boutiques) ➡ We pay wholesale prices ➡ Manufacturer ships product to customers ➡ Manufacturer receives 10% of the profits http://MintedRepublic.com | Jun@MintedRepublic.com
  8. 8. Build and design the e-commerce store• Platform: Shopify Professional ➡ $60/month• Theme: Shopify premium theme ➡ $200• Customized the premium theme ➡ Joseph: designed based on premium theme structure ➡ Rees: coded the design http://MintedRepublic.com | Jun@MintedRepublic.com
  9. 9. Model + Photography Catalog and Lookbook shoot
  10. 10. Core principle: Copy what works
  11. 11. We modeled our site after Nasty Gal
  12. 12. Model: Lauren• Found on Model Mayhem• Cost: $400/day• Utilized Kevin’s account to reach out to her
  13. 13. Photography• Team • Stylist ➡ Kevin and Felix: lead ➡ Christine: founder of the photographers manufacturing partner company ➡ Christine: Hair and makeup ➡ 10% of profits (from terms)• Cost • Clothing + Accessories ➡ $3,500 per day ➡ Manufacturing partner gives us samples for the shoot ➡ $5 per final image ➡ Christine brings accessories• Location from her closet ➡ Studio: Kevin’s house ➡ Buy and return from stores http://MintedRepublic.com | Jun@MintedRepublic.com
  14. 14. Drive Traffic: advertising and SEO
  15. 15. Advertising: what did NOT work• Google Adwords• Facebook Ads http://MintedRepublic.com | Jun@MintedRepublic.com
  16. 16. Advertising: what DID work• Banner ads on fashion blogs• Sponsored reviews with fashion bloggers• Giveaways with fashion bloggers Giveaway spike http://MintedRepublic.com | Jun@MintedRepublic.com
  17. 17. Advertising: cost breakdown Type Cost Payment Type Banner ads $50 - $200 per month Sponsored review Free - $200 per review Giveaway Free - $100 per giveaway http://MintedRepublic.com | Jun@MintedRepublic.com
  18. 18. Prime placementNegotiated with fashion bloggersto get prime placement on site
  19. 19. Search engine optimization• Anchor text on all sponsored reviews and giveaways• Get links from popular fashion sites: ➡ Lookbook.nu ➡ Chictopia• Alt tags for all product images http://MintedRepublic.com | Jun@MintedRepublic.com
  20. 20. Improve conversions + How to make the sell email marketing
  21. 21. How we improved conversions• Free shipping and 365-day return policy• Grapevine reviews• Featured items on the home page that were mentioned by fashion bloggers• Gave fashion bloggers a widget to embed our product on their blog http://MintedRepublic.com | Jun@MintedRepublic.com
  22. 22. How we use emails• Platform of choice: Mailchimp• How we collect emails: ➡ Fashion blogger giveaways ➡ On-site: customer can opt-into our newsletter• What we send via email: ➡ Style inspirations ➡ Announcement of new collection ➡ Promotions http://MintedRepublic.com | Jun@MintedRepublic.com
  23. 23. What’s next for Minted Republic
  24. 24. Upcoming projects• Hire social media manager• Launch Minted Republic blog• Create a network of fashion bloggers• Expand manufacturing partners http://MintedRepublic.com | Jun@MintedRepublic.com
  25. 25. Jun LoayzaPresident of Minted Republic Jun@MintedRepublic.com

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