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Karoliina Luoto · Scan Agile 2017 March 2, 15:00, Track 2
Why agile customers become
monsters?
And how can they be helped?
Karoliina Luoto + Codento
Consultant and Coach for
Agile Lean development
Focus: product leadership
Before: systems agilis...
Let me tell you
A story
Karoliina.luoto@codento.com · @totoroki · +358 40 765 8504
Photo: Sam Howzit, Flickr
Picture: Malabooboo, Flickr
Monsters Inc.
Wanted to develop an e-child-
scarer
Picture: © Disney...
The product
manager team had
heard about this
Scrum thing and
wanted to try it out
Picture: © Disney Pixar
Photo: Sam Howzit, Flickr
Picture: Malabooboo, Flickr
A company called Monsters Inc.
Wanted to develop an e-child-
scarer
...
Photo: Sam Howzit, Flickr
Picture: Malabooboo, Flickr
A company called Monsters Inc.
Wanted to develop an e-child-
scarer
...
The brand new
Product Owner
was super happy about
how Scrum seemed
”We don’t need to plan,
we’ll just find a team, start
d...
Picture: © Disney Pixar
The Development Team
Was talented and visionated
Picture: © Disney Pixar
The Product Manager Team
Worked their arses off
Picture: © Disney Pixar
Writing and prioritizing
Backlog items
And the team really got
Sprint goals completed
And the team really got
Sprint goals completed
Often Sprint Reviews
Were revelations for POs
Picture: © Disney Pixar
So this is the kind of product
We are building! Seems
Excellent!
Picture: © Disney Pixar
POs got loads of user feedback
And tried to answer it all
Picture: © Disney Pixar
Time flied, project board tired
When do we get the results?
Picture: © Disney Pixar
The Scrum Team did great
But nobody seemed to understan
Picture: © Disney Pixar
Finally the PO burnouted
It seemed impossible to succee
Picture: © Disney Pixar
The project was shut down:
”Agile is not for us”
Picture: © Disney Pixar
Picture: © Disney Pixar
Picture: © Disney Pixar
It’s easy to loose the vision
In the middle of everything
Monsters returned to
The old manual scaring syste
Picture: © Disney Pixar
*The dev team w
What had gone
The team and others were
baffled
What had gone wrong?
The team was baffled
What had they don...
So how could the
Development Team have
helped?
Agile Client Hand-Holder Test
for Scrum Masters and Dev Teams
1. Have you had a liftoff (kickoff) for both methods AND pro...
Tools for
Helping out the client
Picture: © Disney Pixar
Make them do
A vision canvas
It forces to check all the
basics are thought through
If the vision is clear,
it will only ta...
Make them do
A product map
Free-choice technique,
essential to see the whole
product
Helps planning for Minimum
Lovable Pr...
Users (described
with personas)
Activities
e.g. ”cooking
lunch”
Steps
e.g. ”making
the sauce”
Details e.g.
”adding wine”
R...
Get value feedback
From Users in Sprints
”Would you recommend
this to a friend?”
Get the feedback to the
board
Light proto...
Picture: gdsteam, Flickr
It’s about value management
And you can help!
Picture: © Disney P
The End 
Codento.com
Karoliina Luoto · @totoroki · +358 40 765 8504
Further tools and reading
Greetings to your Product Owner 
• Karoliina Luoto: Tuoteomistajan Scrum-pikaopas
http://conten...
Karoliina Luoto, Scan Agile 17: Why agile customers become monsters
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Karoliina Luoto, Scan Agile 17: Why agile customers become monsters

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Codenton ketteryys-valmentaja Karoliina Luoto piti Scan Agile 17:ssa puheenvuoron raflaavalla otsikolla. Katso esitys niin tiedät miksi agile-asiakkaista tulee hirviöitä, ja opit myös miten heitä voi auttaa.

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Karoliina Luoto, Scan Agile 17: Why agile customers become monsters

  1. 1. Karoliina Luoto · Scan Agile 2017 March 2, 15:00, Track 2 Why agile customers become monsters? And how can they be helped?
  2. 2. Karoliina Luoto + Codento Consultant and Coach for Agile Lean development Focus: product leadership Before: systems agilist, collaboration specialist, product owner Change agent’s right hand in lean software development
  3. 3. Let me tell you A story Karoliina.luoto@codento.com · @totoroki · +358 40 765 8504
  4. 4. Photo: Sam Howzit, Flickr Picture: Malabooboo, Flickr Monsters Inc. Wanted to develop an e-child- scarer Picture: © Disney Pixar
  5. 5. The product manager team had heard about this Scrum thing and wanted to try it out Picture: © Disney Pixar
  6. 6. Photo: Sam Howzit, Flickr Picture: Malabooboo, Flickr A company called Monsters Inc. Wanted to develop an e-child- scarer Picture: © Disney Pixar The project board Was a bit suspicious about agile Picture: © Disney Pixar
  7. 7. Photo: Sam Howzit, Flickr Picture: Malabooboo, Flickr A company called Monsters Inc. Wanted to develop an e-child- scarer Picture: © Disney Pixar But the e-scarer had potential - So they found the money
  8. 8. The brand new Product Owner was super happy about how Scrum seemed ”We don’t need to plan, we’ll just find a team, start developing and see what happens!” Picture: © Disney Pixar
  9. 9. Picture: © Disney Pixar The Development Team Was talented and visionated
  10. 10. Picture: © Disney Pixar The Product Manager Team Worked their arses off
  11. 11. Picture: © Disney Pixar Writing and prioritizing Backlog items
  12. 12. And the team really got Sprint goals completed
  13. 13. And the team really got Sprint goals completed Often Sprint Reviews Were revelations for POs Picture: © Disney Pixar
  14. 14. So this is the kind of product We are building! Seems Excellent! Picture: © Disney Pixar
  15. 15. POs got loads of user feedback And tried to answer it all Picture: © Disney Pixar
  16. 16. Time flied, project board tired When do we get the results? Picture: © Disney Pixar
  17. 17. The Scrum Team did great But nobody seemed to understan Picture: © Disney Pixar
  18. 18. Finally the PO burnouted It seemed impossible to succee Picture: © Disney Pixar
  19. 19. The project was shut down: ”Agile is not for us” Picture: © Disney Pixar
  20. 20. Picture: © Disney Pixar
  21. 21. Picture: © Disney Pixar It’s easy to loose the vision In the middle of everything
  22. 22. Monsters returned to The old manual scaring syste Picture: © Disney Pixar
  23. 23. *The dev team w What had gone The team and others were baffled What had gone wrong? The team was baffled What had they done wron
  24. 24. So how could the Development Team have helped?
  25. 25. Agile Client Hand-Holder Test for Scrum Masters and Dev Teams 1. Have you had a liftoff (kickoff) for both methods AND product vision? Test by: Karoliina Luoto 2. Have you asked for project management vision on the value of the product? Vision document? Lean canvas? 3. Does your Product Owner have an overall product plan, like a user story map? 8. Have you told the Product Owner what you feel is worth focusing on? 9. Are you focusing on 20 % solutions that can fulfill 80 % of the need? 6. Are the decision-makers attending reviews? 4. Are you asking the PO to test – early and often? 7. Is your Product Owner attending retrospectives? 5. Is someone tracking user value over sprints?
  26. 26. Tools for Helping out the client Picture: © Disney Pixar
  27. 27. Make them do A vision canvas It forces to check all the basics are thought through If the vision is clear, it will only take them an hour Focus on the validations – how are the assumptions verified? Picture: © Disney Pixar
  28. 28. Make them do A product map Free-choice technique, essential to see the whole product Helps planning for Minimum Lovable Product Picture: © Disney Pixar Helps inspection of progress
  29. 29. Users (described with personas) Activities e.g. ”cooking lunch” Steps e.g. ”making the sauce” Details e.g. ”adding wine” Release slice User Story Mapping Model by: Jeff Patton
  30. 30. Get value feedback From Users in Sprints ”Would you recommend this to a friend?” Get the feedback to the board Light protos, open betas, A/B testing… Do not trust the loud minority Picture: © Disney Pixar
  31. 31. Picture: gdsteam, Flickr
  32. 32. It’s about value management And you can help! Picture: © Disney P
  33. 33. The End  Codento.com Karoliina Luoto · @totoroki · +358 40 765 8504
  34. 34. Further tools and reading Greetings to your Product Owner  • Karoliina Luoto: Tuoteomistajan Scrum-pikaopas http://content.codento.fi/download/tuoteomistajan-scrum-pikaopas • Downloadable vision canvas in Finnish: http://www.codento.fi/lataa- lean-visiolakana-ohjelmistoprojektiisi/ • Downloadable vision canvas in English: http://www.codento.fi/en/service/agile-methodologies-and-lean/ • Jeff Patton: User Story mappinghttp://jpattonassociates.com/user- story-mapping/

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