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Unleashing the Power of the Unbound Book


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Unleashing the Power of the Unbound Book

  1. 1. The Power of the Unbound Book ….thinking inside the “box” Walter W. J. Walker Director of Publishing Services February 11, 2009 December 8, 2008 CONFIDENTIAL © All Rights Reserved 2009 O’Reilly Tools of Change Conference New York
  2. 2. codeMantra Brief Intro <ul><li>a managed approach to digital publishing with, people, processes and technology. </li></ul><ul><li>reputation for quality conversion services: XML,SGML, HTML, XHTML, ePub, mobiPocket, PDF, uPDF(developed by codeMantra ), BBeB (Sony), Palm, NFO (net library), and much more. </li></ul><ul><li>launch of collectionPoint ™ 2.0 at TOC , our hosted DAM and enterprise file server. </li></ul><ul><li>Chennai production facility is in operation 24 x 7 x 365 </li></ul>December 8, 2008 CONFIDENTIAL © All Rights Reserved
  3. 3. My Background December 8, 2008 CONFIDENTIAL <ul><li>18 years in Trade publishing / consumer Software (McClelland & Stewart, Bantam(Random House), Pocket Books, Simon & Schuster Interactive) </li></ul><ul><li>10 years software – Reciprocal (DRM), Advent 3B2, Arbortext, PTC, codeMantra </li></ul>
  4. 4. Publishing is No Stranger to New Formats <ul><li>Mass Market Paperback was introduced in the late 30s. </li></ul><ul><li>Sales Drivers </li></ul><ul><li>Price: original price points were $0.25 </li></ul><ul><li>Portable: formatted to slip into a pocket or purse </li></ul><ul><li>Accessible: mass distribution placed paperbacks at almost every retail outlet </li></ul><ul><li>New Tastes and Audiences: “sensational” fiction and non-fiction intent on attracting a more adventurous reading audience </li></ul>
  5. 5. U.S. Mass Market Sales Trending Down $Billions Source: Book Industry Study Group
  6. 6. Could eBooks be the Next Mass Mkt Format? <ul><li>Possible Sales Drivers </li></ul><ul><li>Price? ….. Amazon Kindle Bestsellers @ $9.99 </li></ul><ul><li>Portable? … Kindle and Sony capacity = 100s of books </li></ul><ul><li>Accessible? … Kindle wifi connectivity puts new title in hands of readers instantly </li></ul><ul><li>New Tastes & Audiences?... Time will t </li></ul><ul><li>tell. </li></ul>
  7. 7. Perhaps it’s Book-Derived Applications? <ul><li>Subsidiary rights opportunities abound with application developers and content subscription services, working on deliverables for smart phones, iPods, PCs, RSS feeds </li></ul><ul><li>Last year Modality Learning launched Frommer’s Travel Guide, which is driven by the GPS system internal to the iPhone. </li></ul>
  8. 8. Maybe it’s Illustrated Novels & Manga for the Mobile Market? <ul><li>Youth market favors graphic novels and Manga. </li></ul><ul><li>In Asia Manga on cell phones has generated 3 x the revenue of eBooks </li></ul><ul><li>Harlequin has found new ways to get closer to their readers. </li></ul>
  9. 9. E-Mail serializations? <ul><li>DailyLit, a vendor of serialized book content via e-mail and RSS feeds, takes up the mass distribution model introduced by Charles Dickens and the Bentley’s Miscellany more than 150 years ago. </li></ul>
  10. 10. Where the Mass Market Shift May Already have Occurred ! <ul><li>250,000 1 copies sold annually </li></ul><ul><li>20 million visitors per month 2 </li></ul>December 8, 2008 CONFIDENTIAL 1 rough estimate only 2 Quantcast Corporation
  11. 11. Don’t Just Think Outside of the Box December 8, 2008 CONFIDENTIAL Box A : delivers 50 books Change the Box! Box B: delivers millions of books
  12. 12. Start with A DAM and Organize Your Content December 8, 2008 CONFIDENTIAL <ul><li>a Digital Asset Management system forces a publisher to inventory and organize assets </li></ul><ul><li>Get started with the source files </li></ul><ul><ul><li>Quark, InDesign, Word files </li></ul></ul><ul><ul><li>Images and graphics associated with each title </li></ul></ul><ul><li>Take full control of your content no matter what the format </li></ul><ul><ul><li>Postscript, PDF, PDF/POD </li></ul></ul>
  13. 13. Possible File Structure for Trade Book Assets December 8, 2008 CONFIDENTIAL © All Rights Reserved Derivative Formats
  14. 14. Metadata is the Elixir of Digital Publishing <ul><li>The data that is all about data </li></ul><ul><li>Identifying assets with easily understood and descriptive tags is key. </li></ul><ul><li>Print publishing has required metadata management for sometime -- MARC records, Onix feeds, etc. govern how books are listed and discovered in third party dBases </li></ul>December 8, 2008 CONFIDENTIAL Metadata in the form of a MARC record
  15. 15. With a Metadata-Driven System Assets are Easily Found and Verified <ul><li>Assurance that your files are complete. </li></ul><ul><li>Metadata drives the rules in a DAM that make sure the right assets are used to produce the right product or format </li></ul><ul><ul><li>E.g. Gif image for web product ; Tiff for print. </li></ul></ul>December 8, 2008 CONFIDENTIAL © All Rights Reserved
  16. 16. Create a Single Source of Content <ul><li>Ideally all content is converted and stored as XML </li></ul><ul><li>But even if stored as Word, Quark, or InDesign files establish one single source for all up-to-date content. </li></ul><ul><li>The system might save all versions, but by default serve only the most recent version. </li></ul>December 8, 2008 CONFIDENTIAL © All Rights Reserved
  17. 17. So what format is it going to be ? Oh, and then there is Plastic Logic Kindle Sony SmartPhones MobiPocke t iPhone/Adobe Editions PCs /Adobe iRex/Iliad
  18. 18. The Market Makes that Choice <ul><li>But with your content under control, you are in a position to efficiently convert or produce the appropriate file. </li></ul>December 8, 2008 CONFIDENTIAL © All Rights Reserved
  19. 19. Get Started with collectionPoint <ul><li>collectionPoint™ 2.0 , our enterprise DAM and file server platform is offered under a ‘ software-as-a-service’ business model </li></ul><ul><ul><li>publisher pays only for the tools, applications, and capabilities required </li></ul></ul><ul><ul><li>fully configurable and customizable </li></ul></ul><ul><ul><li>assets are hosted at a secure facility in Ashburn,VA </li></ul></ul><ul><ul><li>24 x 7 access is via a browser </li></ul></ul><ul><li>Get started for as little as $3,000 </li></ul>December 8, 2008 CONFIDENTIAL
  20. 20. SaaS Backed by Services On the Ground <ul><li>collectionPoint™ is also the interface to our dedicated production facility in Chennai, India </li></ul><ul><ul><li>650+ skilled technicians </li></ul></ul><ul><ul><li>Conversions to uPDF, POD, ePub, mobiPocket, XML, SGML, and more. </li></ul></ul><ul><ul><li>Composition services, quark, InDesign, 3B2 (APP) </li></ul></ul><ul><ul><li>Global distribution to every major e-tailer, distributor, library wholesaler, and content aggregator. </li></ul></ul>December 8, 2008 CONFIDENTIAL
  21. 21. Metadata Also Drives Distribution <ul><li>Metadata the pre-requisite demanded by distribution partners </li></ul><ul><li>cP can be configured to source and configure metadata to meet the demands of distribution partners </li></ul>
  22. 22. Global Distribution Partners CONFIDENTIAL cP 2.0 can distribute a title and metadata for about the price of a cup of coffee
  23. 23. Add-on Applications Enhance collectionPoint Capabilities <ul><li>codeMantra currently offers three supplementary applications, which fully integrate with cP 2.0 </li></ul><ul><li>Widget : assembles sample content from an eBook offering and creates a downloadable or readable image sampling of a publisher’s book content </li></ul><ul><li>Catalogue Generator: design/layout and publishing tool, takes advantage of stored metadata to generate (on the fly) an electronic or print catalogue. </li></ul><ul><li>Auto Composition Tool : cP’s Auto Composition Tool can be set up to generate a PDF of composed pages, from a standard word document </li></ul>Publishing Applications December 8, 2008 CONFIDENTIAL © All Rights Reserved
  24. 24. Widgets Are Easily Created by the cP User <ul><li>A digital sampler of content from book, journal, or published asset, stored within cP, can be easily created by the user using the Widget builder </li></ul><ul><li>Digital pages are easily selected and re-arranged within the tool. </li></ul>December 8, 2008 CONFIDENTIAL © All Rights Reserved Publishing Applications
  25. 25. collectionPoint Monitors and Stores Widget Usage Data <ul><li>Check on the performance of widgets: how many hits? How many click-throughs to buy? </li></ul>December 8, 2008 CONFIDENTIAL © All Rights Reserved Publishing Applications
  26. 26. Generate a Catalog on the Fly <ul><li>cP takes full advantage of a publishers rich metadata files. </li></ul><ul><li>The cP catalog generator is initiated on the client side. The user uses a query grid to determine the organization and extent of the catalog </li></ul><ul><li>All typical book metadata – cover image, abstract, ISBN, page count, territory rights etc. – are arranged according to a predetermined style sheet </li></ul><ul><li>Rendered catalogs are delivered as print ready PDFs or image PDFs for electronic display </li></ul>December 8, 2008 CONFIDENTIAL © All Rights Reserved Publishing Applications
  27. 27. For Additional information contact: Walter W. J. Walker Director of Publishing Services [email_address]