Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Codelattice Success Story - Grand Mart Retail

6,273 views

Published on

Codelattice success story - Grand Mart Retail
Pre Launch - Social media campaigns to excite the target audience with plus promises
Launch - Average in first 3 days of launch:
- 26800 foot falls per day
- 6700 bills per day
Campaigns - Enabled Mega promotions with pricy gifts
In Store - Face painting competition for Kids.
In Store - Cool Kids Campaign
In Store - Dandy Ice Cream Challenge
We proudly surpassed the initial set goal!
• 98,000 Foot Falls / Week
• 14,000 Bills / Week
• Digital contributed 70% of walk ins

Published in: Retail
  • Be the first to comment

  • Be the first to like this

Codelattice Success Story - Grand Mart Retail

  1. 1. Grand Mart Retail Success story of Dammam store leveraging digital
  2. 2. Grand Mart Group • Established in 1970’s. • Major market share of wholesale and retail distribution business of FMCG in Qatar. • Other Verticals: Catering supplies, IT & IT enabled services, Restaurants, Travel & Tourism and Refrigeration & AC.
  3. 3. Competitor Landscape 38 km @ Khobar <10 km @ Dammam (Mobiles) <10 km @ Dammam (Mobiles) <10 km @ Dammam <2 km @ Dammam <2 km @ Dammam
  4. 4. Weekly Goal 25,000 Foot Falls 6,250 Bills
  5. 5. Pre Launch Launch Continuous Marketing Campaigns In Store Campaigns Grand Mart Hyper Plus Market - Dammam Promotion Segmentation
  6. 6. Pre Launch Social media campaigns to excite the target audience with plus promises.
  7. 7. Customer Messages Starts Pouring In
  8. 8. Launch Average in first 3 days of launch. - 26800 foot falls per day - 6700 bills per day
  9. 9. First 15 Days of Operation 0 1000 2000 3000 4000 5000 6000 7000 8000 Bills Opening pull has steeped down to 1800 bills / day. Time to start In Store & Mega Marketing Campaigns.
  10. 10. Campaigns Enabled Mega promotions with pricy gifts.
  11. 11. In Store Face painting competition for children.
  12. 12. In Store Cool Kids Campaign
  13. 13. In Store Dandy Ice Cream Challenge
  14. 14. Established Strong Customer Connect 4.6 of 5 rated good
  15. 15. First 30 Days of Operation 0 1000 2000 3000 4000 5000 6000 7000 8000 Bills In Store & Mega Marketing Campaigns boosted daily bills to 3500 from 1800.
  16. 16. We proudly surpassed the initial set goal! • 98,000 Foot Falls / Week • 14,000 Bills / Week • Digital contributed 70% of walk ins
  17. 17. WE MAKE IDEAS FLY askus@codelattice.com | www.codelattice.com The contents of this document are proprietary and confidential to Codelattice and may not be disclosed in whole or in part at any time, to any third party without the prior written consent of Codelattice. © 2015 Codelattice. All rights reserved. Copyright in the whole and any part of this document belongs to Codelattice. This work may not be used, sold, transferred, adapted, abridged, copied or reproduced in whole or in part, in any manner or form, or in any media, without the prior written consent of Codelattice.

×