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hmv.com - Transforming a retail giant into a content creator

Code Computerlovers Louis Georgiou and Dawn Williams attended the Figaro Digital Summit, where they discussed how hmv took a different approach to reinvigorating their store network by using their online channels.

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hmv.com - Transforming a retail giant into a content creator

  1. 1. hmv.com Transforming a retail giant into a content creator Louis Georgiou louis.georgiou@codecomputerlove.com Dawn Williams dawn.williams@codecomputerlove.com
  2. 2. 7 year journey of UX and UI optimisation and enhancement
  3. 3. Developed site functionality
  4. 4. Helped developed the listening post pilot in-store kiosk and POS
  5. 5. In-store kiosk and POS
  6. 6. On a sad day in 2013…
  7. 7. Life in the old dog yet.
  8. 8. Life in the old dog yet.
  9. 9. The brief
  10. 10. “maximise audience engagement and drive new revenues” assert brand credibility find new audiencesand advocates maximisestore network buildcommerce links create new revenuestreams
  11. 11. The Home of EntertainmentAcontentplatformtofulfilmoreneeds,moreoften.
  12. 12. CREATIVE CHALLENGE Moving past the pile it high, sell it cheap commerce approach and establish hmv as a credible source of entertainment content. TECHNICAL CHALLENGE Becoming the gateway for a number of different entertainment offerings with slick elastic search at its heart.
  13. 13. our territory & self determination
  14. 14. quality expertise credibility point of view brand heritage genre specific exclusivity relevance local personalised volume of exclusives local depth peer/community genre/artist how do we deliver?
  15. 15. The solution
  16. 16. A constantly evolving platform
  17. 17. hmv.com shared codebase hmv.ca hmv.ie shared content database hmv.com content hmv.ca content hmv.ie content product catalogue product catalogue product catalogue rolling out to new territories
  18. 18. hmv.com (Search) cms.hmv store.hmv enhanced integrations
  19. 19. So far so good…
  20. 20. 4.6 million new users for 2015 (73% of their total users)
  21. 21. Downloads - 111% Plays - 324% Video views - 170% Newsletters - 156%
  22. 22. hmv.com has driven 40% of online store revenue
  23. 23. The story continues… Middle East expansion Single sign on Content APIPersonalisation
  24. 24. thank you Louis Georgiou louis.georgiou@codecomputerlove.com Dawn Williams dawn.williams@codecomputerlove.com

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Code Computerlovers Louis Georgiou and Dawn Williams attended the Figaro Digital Summit, where they discussed how hmv took a different approach to reinvigorating their store network by using their online channels.

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