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1) How digital is changing the face of the MS Society – Emerging Digital Trends & Opportunities for Charities’

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*Talk from Code Computerlove's ‘Emerging Digital Trends & Opportunities for Charities’ event

With nearly 20 years’ experience in digital, Sarah was previously Head of Digital Strategy at Oxfam GB for five years, as well as acting as strategic digital advisor for organisations such as the BBC and the National Trust.

Sarah will be discussing some of the strategic digital challenges facing the MS Society and revealing how the charity is addressing them.

Published in: Business
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1) How digital is changing the face of the MS Society – Emerging Digital Trends & Opportunities for Charities’

  1. 1. How Digital is Changing the Face of the MS Society Sarah Jordan Digital Director
  2. 2. What is multiple sclerosis? What is multiple sclerosis?
  3. 3. Who are
  4. 4. Digital @ MS Society
  5. 5. Where are we?
  6. 6. Board projects - digital Project Jun Jul Aug Sep Oct Nov Dec Website redevelopment Email marketing project Community strategy review Digital marketing audit Content strategy Digital steering committee Team structure review
  7. 7. Board projects – brand & marketing Project Jun Jul Aug Sep Oct Nov Dec Brand guideline refresh Q2 Organisation values Q2 Q3 Q3 Q3 Creative studio set up Q2 Q3 Q3 Q3 Digital asset management system Q2 Q3 Q3 Q3 Web-to-print solution Q3 Q3 Q3 Audience insight & segmentation Q3 Q3 Q3 Marketing strategy (incl CRM program) Q3 Q3 Q3 Q4 Q4 Q4 New brand strategy (brand values & visual ID) Q4 Q4 Q4 Membership review Q4 Q4 Q4
  8. 8. Where are we?
  9. 9. Digital Redevelopment Project
  10. 10. Discovery Project
  11. 11. Will it work?
  12. 12. How Digital is Changing the Face of MS Society How Digital is Changing the Face of MS Society
  13. 13. Thank you – and questions?

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