Making the Chumby

1,664 views

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,664
On SlideShare
0
From Embeds
0
Number of Embeds
79
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Making the Chumby

  1. 1. Making the chumby™ bunnie VP Hardware, Chumby Industries Owner, bunnie studios LLC TM 11/2008
  2. 2. What is Chumby? •  Chumby is: (1) a service and (2) a device platform –  Chumby brings the sophistication of the Internet to simple devices •  Service –  Widget service that enables mash-up Internet content –  Content is usable on simple, low-end devices –  Users can generate and contribute content •  Device platform –  Low-end hardware reference design, iconified by the chumby device –  Open source hardware design TM 11/2008
  3. 3. What is a Chumby device? •  Open Source reference design: –  Embedded 350 MHz ARM linux, 802.11g, QVGA touchscreen, stereo audio, microphone, squeeze & tilt/shake sensors TM 11/2008
  4. 4. What is the Chumby Service? •  First you create your channels TM 11/2008
  5. 5. How Do you Use a Chumby? •  Then you add content! •  Channels and widgets can also be shared between buddies (“chums”) TM 11/2008
  6. 6. How Chumby is Open •  Open software –  Linux-based OS –  Open-licensed toolchain –  Open-licensed support software (bootloader, etc.) •  User-Generated Content –  Widgets can be uploaded and shared if the user elects to apply an open license –  Closed licenses are also allowed TM 11/2008
  7. 7. How Chumby is Open •  Open Hardware –  Schematics –  Gerbers for boards •  Gerber is an interchange format for PCB CAD tools –  Bill of materials –  Flat patterns –  IGES for plastics •  IGES is an interchange format for 3-D mechanical CAD tools TM 11/2008
  8. 8. How Chumby is Not Open •  Closed-licensed software is used –  Adobe Flashlite 3.0 TM 11/2008
  9. 9. Why we Decided to Open Chumby Hardware •  Chumby’s value is in the network it develops around it –  Developers –  Users •  Chumby is about adoption •  Adoption requires low cost –  Hardware is just a barrier to adoption •  Innovation is resource-intensive •  And closing hardware just is not possible TM 11/2008
  10. 10. Invite Innovators! •  Being open is being able to never have to say you’re sorry –  You wish chumby had your favorite feature? Build it yourself! TM 11/2008
  11. 11. How do we Make Money? •  Ad-sponsored revenue –  Interstitial ads •  “Push” widgets targeted to users’ interests •  Non-offensive: does not play or make sounds, and ideally, entertaining / engaging or exciting in some way •  Can skip over them –  Embedded ads •  Brands embedded in functional widgets •  E.g., “this game brought to you by Coca-Cola” •  Subscription content •  Service fees –  Referral •  Media, product, storefront or other referrals –  Payment •  % of purchases made through device TM 11/2008
  12. 12. Making the Chumby •  Design concept •  Picking a factory •  Plastics (tooling & pressing) •  Sewing •  PCB assembly •  Final assembly •  Testing TM 11/2008
  13. 13. Design Concept TM 11/2008
  14. 14. TM 11/2008
  15. 15. TM 11/2008
  16. 16. TM 11/2008
  17. 17. TM 11/2008
  18. 18. TM 11/2008
  19. 19. TM 11/2008
  20. 20. TM 11/2008
  21. 21. TM 11/2008
  22. 22. TM 11/2008
  23. 23. TM 11/2008
  24. 24. TM 11/2008
  25. 25. TM 11/2008
  26. 26. TM 11/2008
  27. 27. TM 11/2008
  28. 28. Finding a Factory •  First tried a toy factory, then a shoe factory TM 11/2008
  29. 29. TM 11/2008
  30. 30. Soft mold tooling TM 11/2008
  31. 31. TM 11/2008
  32. 32. Shoe Making TM 11/2008
  33. 33. Shoe Making TM 11/2008
  34. 34. TM 11/2008
  35. 35. Final Vendor •  Bag, safety harness, and medical splint manufacturer TM 11/2008
  36. 36. Fast Sewing TM 11/2008
  37. 37. Pattern Making TM 11/2008
  38. 38. Leather Inspection TM 11/2008
  39. 39. Cut, Glue and Sew TM 11/2008
  40. 40. Cut TM 11/2008
  41. 41. Glue TM 11/2008
  42. 42. Sew TM 11/2008
  43. 43. Plastics •  Exterior CAD design •  Interior fastening design (bosses, braces, etc.) •  Tool design –  Gates, ejectors, sliders •  Tool cutting •  Tool refinement •  Production TM 11/2008
  44. 44. CAD work TM 11/2008
  45. 45. Steel Cutting TM 11/2008
  46. 46. Steel Tooling TM 11/2008
  47. 47. Steel cutting TM 11/2008
  48. 48. Steel Cutting Note: rough cut is refined via Electron Discharge Machining TM 11/2008
  49. 49. Raw Plastic TM 11/2008
  50. 50. Molding TM 11/2008
  51. 51. Molding TM 11/2008
  52. 52. Molding TM 11/2008
  53. 53. Molding TM 11/2008
  54. 54. Fine Tuning TM 11/2008
  55. 55. PCB Manufacture TM 11/2008
  56. 56. Chip Shooter TM 11/2008
  57. 57. Chip Shooter TM 11/2008
  58. 58. Pick and Place TM 11/2008
  59. 59. Manual Placement TM 11/2008
  60. 60. Bake TM 11/2008
  61. 61. End of the Line TM 11/2008
  62. 62. Inspect TM 11/2008
  63. 63. Inspect TM 11/2008
  64. 64. Untested Boards TM 11/2008
  65. 65. Lots of Boards TM 11/2008
  66. 66. Phase I Testing TM 11/2008
  67. 67. Example Testing TM 11/2008
  68. 68. When Things Don’t Work… TM 11/2008
  69. 69. Final Assembly TM 11/2008
  70. 70. Jigs Everywhere TM 11/2008
  71. 71. Training Assembly TM 11/2008
  72. 72. Final Assembly TM 11/2008
  73. 73. Finished Chumbys TM 11/2008
  74. 74. Celebration! TM 11/2008
  75. 75. Q&A •  Thanks for your attention! TM 11/2008

×