Engaging Clients Using iPhone Apps

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It is now a fact that new times require new means of reaching out to your customers, building your brand loyalty and gaining revenue.
With this presentation we will try to show you the amazing market edge you can achieve by creating an iPhone app for your business.
We most certainly welcome your comments or any questions you may have.

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  • Engaging Clients Using iPhone Apps

    1. 1. Engaging Clients Using iPhone Apps ® a Presentation by Cocoon CreationsCopyright Cocoon Creations ©2012
    2. 2. Contents Introduction What People Use Their Phones For Which Smartphones People Prefer Why Create an App? Why Start With an iPhone® App? Why Chose Cocoon Creations?Copyright Cocoon Creations ©2012
    3. 3. Introduction • Smartphones are now part of our normal life • Have become a must to keep up with our busy schedules • Enable people to have access to internet any time anywhere •A new way of socializingCopyright Cocoon Creations ©2012
    4. 4. Copyright Cocoon Creations ©2012
    5. 5. Great Variety Of PhonesCopyright Cocoon Creations ©2012
    6. 6. People Use Their Phones For? 70% 53% 35% 61% 55% 50% 49% 42% 36% 18% 33% 25% 21% 0% Video Social Music News Entertainment Dining Gaming Weather Maps Search NetworkingCopyright Cocoon Creations ©2012 Source: Digital Buzz
    7. 7. Which Phones Do People Prefer?Copyright Cocoon Creations ©2012
    8. 8. Worldwide Usage (2011) 1% 8% 52% 21% 3% 15% iOS Android BlackBerry Java ME Symbian OtherCopyright Cocoon Creations ©2012 Source: Net Marketshare
    9. 9. What About Cyprus?Copyright Cocoon Creations ©2012
    10. 10. Usage In Cyprus (2011) 3% 10% 2% 64% 21% iOS Android BlackBerry Symbian OtherCopyright Cocoon Creations ©2012 Source: Net Marketshare
    11. 11. Apps In Numbers 800,000 600,000 400,000 726000 200,000 340000 0 Android 30000 Windows Phone 30000 Blackberry Apple App Store Market Marketplace App WorldCopyright Cocoon Creations ©2012 Source: Distimo Report
    12. 12. What’s In It For You? • Reach your customers 24/7Copyright Cocoon Creations ©2012
    13. 13. Reach Your Customers 24/7Copyright Cocoon Creations ©2012
    14. 14. What’s In It For You? • Reach your customers 24/7 • Get access to new potential customers in a pioneering wayCopyright Cocoon Creations ©2012
    15. 15. Access New Potential ClientsCopyright Cocoon Creations ©2012
    16. 16. What’s In It For You? • Reach your customers 24/7 • Get access to new potential customers in a pioneering way • Empower your brand loyaltyCopyright Cocoon Creations ©2012
    17. 17. Empower Brand LoyaltyCopyright Cocoon Creations ©2012
    18. 18. What’s In It For You? • Reach your customers 24/7 • Get access to new potential customers in a pioneering way • Empower your brand loyalty • Share exclusive offersCopyright Cocoon Creations ©2012
    19. 19. Exclusive OffersCopyright Cocoon Creations ©2012 Sources: Pushkart, Good Guide
    20. 20. What’s In It For You? • Reach your customers 24/7 • Get access to new potential customers in a pioneering way • Empower your brand loyalty • Share exclusive offers • Provide an ever more engaging service to your customersCopyright Cocoon Creations ©2012
    21. 21. Reward In-Store Interactions Reward Social Participation An Ever More Engaging ServiceCopyright Cocoon Creations ©2012 Source: Brandmovers
    22. 22. What’s In It For You? • Reach your customers 24/7 • Get access to new potential customers in a pioneering way • Provide new types of services through • Empower your brand loyalty your App • Share exclusive offers • Provide an ever more engaging service to your customersCopyright Cocoon Creations ©2012
    23. 23. New Types Of ServicesCopyright Cocoon Creations ©2012 Sources: Pushkart, Good Guide
    24. 24. What’s In It For You? • Reach your customers 24/7 • Get access to new potential customers in a pioneering way • Provide new types of services through • Empower your App your brand loyalty • Deliver time critical information • Share exclusive offers • Provide an ever more engaging service to your customersCopyright Cocoon Creations ©2012
    25. 25. Deliver Time Critical InformationCopyright Cocoon Creations ©2012 Sources: Apple Store, Concierge
    26. 26. What’s In It For You? • Reach your customers 24/7 • Get access to new potential customers • Sell new types of services through your in a pioneering way App • Empower your brand loyalty • Deliver time critical information • Share exclusive offers • Shareinformation with your customers based on their location • Provide an ever more engaging service to your customersCopyright Cocoon Creations ©2012
    27. 27. Location Based InformationCopyright Cocoon Creations ©2012 Sources: Apple Store, Foursquare
    28. 28. What’s In It For You? • Reach your customers 24/7 • Sell new types of services through your • Get access to new potential customers App in a pioneering way • Deliver time critical information • Empower your brand loyalty • Shareinformation with your customers • Share exclusive offers based on their location • Provide an ever more engaging service • Expand your sales to your customersCopyright Cocoon Creations ©2012
    29. 29. Expand Your SalesCopyright Cocoon Creations ©2012
    30. 30. Why Start With An iPhone App? ® 40 Million Downloads per Day 30 20 • Engagement 34 10 23 0 6Copyright Cocoon Creations ©2012 Sources: Apple, Google, RIM
    31. 31. Why Start With An iPhone App? ® Cost to create good quality apps Low High Standardization of device capabilities • Engagement Standardization of screen size Standardization of notification systems • Fragmentation Ease to build a consistent design Very Easy Difficult Versions required to reach all devices 1 3+Copyright Cocoon Creations ©2012
    32. 32. Which Platform Do Top Brands Prefer? 90% 68% 88% 45% 59% 23% 26% 0%Copyright Cocoon Creations ©2012 Source: Distimo Report
    33. 33. Why Choose Cocoon Creations? •A Small Team of Enthusiastic Professionals • Our Passion is building iPhone ® & iPad® apps • We build apps with performance & the end-user experience in mind • Our results speak for themselvesCopyright Cocoon Creations ©2012
    34. 34. Thanks For Your Attention! Web: www.cocooncreations.net Email: hello@cocooncreations.net Tel: +357 22 253 233Copyright Cocoon Creations ©2012

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