Marketing Plan for a luxury hotel co.
Jan. 12, 2009•0 likes•8,759 views
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This is a marketing plan I worked on for Rosewood luxury hotels.
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Marketing Plan for a luxury hotel co.
- 1. Case Brief: Rosewood Hotels & Resorts [Monday November 3, 2008 ] Prepared By: Gillian Clarke, Kassandra Kappelos & LaWanda Smith
- 7. CordeValle A Rosewood Hotel One CordeValle Club Drive, San Martin, CA 95046
- 11. Basis for Recommendation Un-tapped potential: Building Brand Equity 40 % 5 %
- 13. Customer Lifetime Value (CLTV)
- 17. The Carlyle A Rosewood Hotel A distinctive Upper East Side landmark since 1930 Madison Avenue at 76th Street New York, NY