Intlab 2014

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library tutorial INTLAB ORG444
University of Agder, Norway
Presentation of relevant databases and webpages to market research

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Intlab 2014

  1. 1. INTERNATIONAL MARKET RESEARCH guide to library e-resources available at University of Agder Henry Langseth, MBS, Agder university library http://www.flickr.com/photos/salmiakki/2068881025/
  2. 2. from ORG444 course description: "Identifying the internationalization potential of the firm in relation to a specific market(s). The groups need to identify reliable information related to market size, market potential, competition, profit potential etc. "
  3. 3. So, before we get started.. What we need to now - what we already know = information gap How to efficiently brigde this gap? 1. Make a detailed “shopping-list” of what information are needed 2. Categorize the above into statistics, markets, competitors etc. 3. Make a list of keywords that might be relevant when searching
  4. 4. Market information • Country information • Market information • Product information
  5. 5. Market information (cont.) • Country – Political – Financial – Trade – Legislation – Economic – Demography – Social structure – Infrastructure – Religion and cultural • Market – Market size – Competitors – Competitors products, services, strategies, marketing etc. – Market share – Customers – Customers behaviour and attitudes • Product – Customers attitudes towards specific product – Possible distribution channels – Promotion channels
  6. 6. Actionplan Description Document type Search terms Notes Est. market size US – Canada statistics Industry reports lorry trailer trucks vehicle Check Marketline Nothing in
  7. 7. Marketline Information on •Industries •Companies •Geographies
  8. 8. Doing business (.org) Business regulations by topic or economy Starting a business employing workers Trading across borders and much more.. (World Bank)
  9. 9. IMD World competitiveness Ranks competitiveness of nations Country profile Several criterion Forecasts (IMD)
  10. 10. Business Source Complete (Ebsco) Academic articles trade journals Country reports industry reports SWOT analysis
  11. 11. Eurostat – european statistics Eurostat offers a whole range of important and interesting data that governments, businesses, the education sector, journalists and the public can use for their work and daily life.
  12. 12. Cultural differences - Hofstede Hofstedes 5 dimensions •Power distance index •Individualism •Masculinity •Uncertainty avoidance index •Long-term orientation
  13. 13. http://www.flickr.com/photos/myeye/2900542992/sizes/o/in/set-72157607584362826/
  14. 14. Critically evaluate information gathered who wrote the information what the content is when the information was published where the information was published to whom the information was published why the information was produced Cite your sources. Always.
  15. 15. Welcome to Agder university library henry.langseth@uia.no Tel 3814 1210

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