INTERNATIONAL MARKET RESEARCH
guide to library e-resources available at University of Agder
Henry Langseth, MBS, Agder university library
from ORG444 course description:
"Identifying the internationalization potential
of the firm in relation to a specific market(s).
The groups need to identify reliable
information related to market size,
market potential, competition, profit
potential etc. "
So, before we get started..
What we need to now - what we already know = information gap
How to efficiently brigde this gap?
1. Make a detailed “shopping-list” of what information are needed
2. Categorize the above into statistics, markets, competitors etc.
3. Make a list of keywords that might be relevant when searching
• Country information
• Market information
• Product information
– Social structure
– Religion and cultural
– Market size
– Competitors products, services, strategies, marketing etc.
– Market share
– Customers behaviour and attitudes
– Customers attitudes towards specific product
– Possible distribution channels
– Promotion channels
Description Document type Search terms Notes
Est. market size US –
lorry trailer trucks
Doing business (.org)
by topic or economy
Starting a business
Trading across borders
and much more..
IMD World competitiveness
Ranks competitiveness of
Business Source Complete (Ebsco)
Eurostat – european statistics
Eurostat offers a whole range
of important and interesting
data that governments,
businesses, the education
sector, journalists and the
public can use for their work
and daily life.
Cultural differences - Hofstede
Hofstedes 5 dimensions
•Power distance index
•Uncertainty avoidance index
Critically evaluate information gathered
who wrote the information
what the content is
when the information was published
where the information was published
to whom the information was published
why the information was produced
Cite your sources. Always.
Agder university library
Tel 3814 1210