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Launch Pad Communications PowerPoint


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Launch Pad Communications PowerPoint

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Launch Pad Communications PowerPoint

  1. 1. Title Page
  2. 2. (embed video)
  3. 3. Launch Pad Communications Erica Binns Ciara Bujanos Meredith Clampitt Abbey McLaughlin Megan Sayler Allie Wallace Liz Yardley May 6, 2010
  4. 4. Coalition for Space Exploration <ul><li>Challenges </li></ul><ul><li>Environment </li></ul><ul><li>Recommendations </li></ul>
  5. 5. Research <ul><li>Low comprehension in STEM subjects </li></ul><ul><ul><li>1/3 of 4th graders and 1/5 of 8th graders can’t perform basic math computations - National Center for Education Statistics </li></ul></ul>
  6. 6. Research <ul><li>Lack of knowledge and interest in STEM-related careers </li></ul><ul><ul><li>1/2 of students surveyed would be unhappy with a career in math or science -Marion Kauffman Foundation, 2007 </li></ul></ul><ul><ul><li>“ Science doesn’t matter unless you want to be a doctor, or something like that.” Suburban student - Marion Kauffman Foundation, 2007 </li></ul></ul>
  7. 7. Research <ul><ul><li>“ When I told my friends my major they were like, ‘An engineer? Do you like work on trains?’ People don’t know that engineers literally design everything.” - Travis, engineering and business administration major </li></ul></ul><ul><ul><li>“ Kids don’t realize how important STEM subjects are for the future of society. If students were more knowledgeable or educated about the fields, then interst would rise.” - Debbie Hays, 5th grade teacher </li></ul></ul>
  8. 8. Research <ul><li>Learning concepts with hands-on activities and real life experiences are most effective </li></ul><ul><ul><li>“ The best method for teaching students science is activity-based learning.” - Jeff Rosenblatt, Director of Science City </li></ul></ul><ul><ul><li>“ The idea of touching things and physically having the material in their hands is better than busy paperwork or math problems.” -Maggie Bohlin, middle school teacher </li></ul></ul>
  9. 9. Research <ul><li>Positive parental influence is beneficial </li></ul><ul><ul><li>81% of students surveyed believe their parents have influenced their interest in school </li></ul></ul><ul><ul><li>“ I used to get bad grades all the time. Finally, my Dad said to me, ‘Son your education is the only thing I can give you that no one can take away from you.’ Then, something in me snapped and now I’m a double major.” - Travis, engineering and business administrations major </li></ul></ul>
  10. 10. Social Media Use
  11. 11. Most Watched TV Channels
  12. 12. Research <ul><li>Space exploration is still exciting, but why? </li></ul><ul><ul><li>94% of former Space Camp participants are interested in space exploration and 96% admire astronauts </li></ul></ul><ul><ul><li>“ I’d give my left arm to be an astronaut, and if not then at least work in the field.” - College student </li></ul></ul><ul><ul><li>“ With our country in trillions of dollars worth of debt, I think space is that last thing we need to be spending money on. But, I do think it is cool.” -Travis, engineering and business administration major </li></ul></ul>
  13. 13. SWOT Analysis
  14. 14. Strengths <ul><li>NASA’s well-established space program </li></ul><ul><li>People are still excited about space </li></ul><ul><li>U.S. school system provides high quality STEM employees </li></ul><ul><li>Hands-on STEM education is effective </li></ul>
  15. 15. Weaknesses <ul><li>“ Been there, done that” mentality </li></ul><ul><li>Space is not prominent in grade school coursework </li></ul><ul><li>Lack of media exposure </li></ul><ul><li>U.S. education system does not provide enough STEM employees </li></ul><ul><li>Little public awareness about STEM </li></ul>
  16. 16. Opportunities <ul><li>Ability to reframe NASA history for youth </li></ul><ul><li>Potential budget increase from government </li></ul><ul><li>New media provides easy access to target audiences </li></ul><ul><li>Public/private corporation coordination </li></ul><ul><li>NASA’s planned missions under President Obama </li></ul>
  17. 17. Threats <ul><li>STEM careers abound outside of the space exploration field </li></ul><ul><li>U.S. schools are taken advantage of by international students </li></ul><ul><li>Parental involvement in education </li></ul><ul><li>Lack of media exposure for space initiatives </li></ul>
  18. 18. Key Publics <ul><li>Primary </li></ul><ul><li>Students between 3rd and 10th grades </li></ul><ul><li>Teachers </li></ul><ul><li>U.S. taxpayers </li></ul><ul><li>Social media users </li></ul><ul><li>Intervening </li></ul><ul><li>Media </li></ul><ul><li>Involved parents </li></ul><ul><li>Coalition members </li></ul><ul><li>The Discovery Channel </li></ul>
  19. 19. Goals <ul><li>To encourage American youth to pursue careers in STEM-related fields including the aerospace industry. </li></ul>2. To increase public interest and support for an ongoing United States space exploration program.
  20. 20. STEMulate America
  21. 21. Goal One Objectives <ul><li>Create awareness of STEM-related careers </li></ul>
  22. 22. Geek Week Poster
  23. 23. Geek Week Programs
  24. 24. Goal One Objectives <ul><li>Create a mobile learning bus </li></ul>
  25. 25. Discovery Voyager
  26. 26. Discovery Voyager Tour Cities
  27. 27. Media Kit
  28. 28. Website
  29. 29. <ul><li>New York City </li></ul><ul><li>Sept. 12 to Sept. 16, 2011 </li></ul>Satellite Media Tour Chicago Jan. 12 to Jan. 13, 2011 Los Angeles May 14 to May 18, 2011
  30. 30. <ul><li>Educate the public about everyday technologies from space </li></ul>Goal Two Objectives
  31. 31. “ Where would you be without space?”
  32. 35. <ul><li>Increase public interest and support for the Coalition for Space Exploration </li></ul>Goal Two Objectives
  33. 36. Social Media Initiatives
  34. 37. Facebook Fan Page
  35. 38. Facebook Analytics
  36. 39. Facebook Ad
  37. 40. Total Campaign Budget <ul><li>$99,726.90 </li></ul>
  38. 41. Thank you!