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22 Ways to Be Unique

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A slidedeck shared with my amazing students in Sticky Social Content. They were asked to choose one to focus on at the start to apply to the concepts in the remainder of the 5 part course.

Published in: Business

22 Ways to Be Unique

  1. 1. 22 Ways to Be Unique in Your Market ...plus 7 examples of companies who do it right
  2. 2. Be The… FASTEST
  3. 3. EASIEST TO UNDERSTAND Be The…
  4. 4. FRIENDLIEST Be The…
  5. 5. Be The… MOST CONVENIENT
  6. 6. Be The… SAFEST
  7. 7. MOST AFFORDABLE Be The…
  8. 8. Be The… MOST LUXURIOUS
  9. 9. EASIEST TO USE Be The… Step 1 Step 2 Step 3
  10. 10. MOST FLEXIBLE Be The…
  11. 11. MOST ENTERTAINING Be The…
  12. 12. TRENDIEST Be The…
  13. 13. Exclusivity Offer…
  14. 14. Offer… AFFORDABILITY
  15. 15. Offer… PERSONALIZATION
  16. 16. CUSTOMER CARE Offer…
  17. 17. DEALS Offer…
  18. 18. Offer… AVAILABILITY
  19. 19. FREE! STUFF Offer…
  20. 20. TRUSTWORTHINESS Offer…
  21. 21. COMMUNITY Offer…
  22. 22. Offer… ¡EXCITEMENT!
  23. 23. Offer… A COOL DESIGN
  24. 24. COMPANIES WHO DO IT RIGHT
  25. 25. Donations Tom’s Shoes donates a pair of shoes to a child in need every time they sell a pair.
  26. 26. A Sense of Community Think Geek gives its users something extra by creating a community atmosphere in its store through quirks such as customer action shots and appreciation of cult items.
  27. 27. Fix a Problem Dutch Boy Paints took the age-old paint tin nightmare and developed packaging that was easy to carry, pour, and close. A high percentage of their sales are based on their packaging alone.
  28. 28. A Bundle of UVPs Safelite Autoglass offers a variety of different UVPs to sell their product – 24 hr service, detailed information of their technicians, (including name, credentials and a photograph) and a lifetime guarantee.
  29. 29. Use Statistics Geico uses numbers to make you think. Their tagline is ’15 minutes could save you 15% or more on car insurance.’ You can’t argue with that…
  30. 30. Go Green Castle Ink sells 100% recycled ink cartridges that are cheaper than the original product and they offer free shipping and excellent customer service to provide the whole package.
  31. 31. Get a Great Name Good Copy Fast provides just that. No Questions asked.
  32. 32. Your Turn! How are YOU going to STAND OUT from the crowd?
  33. 33. www.TanyaSmithOnline.com

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