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Infographic - The Momentum Scaling Strategy Framework

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What are the major stages of scaling a high-growth-potential, non-VC funded venture from market entry to market leadership, and what are the success criteria for each stage?

Author: Davender Gupta davender@davender.com
(c)2018. All Rights Reserved

Published in: Business
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Infographic - The Momentum Scaling Strategy Framework

  1. 1. Be patient for growth and impatient for profits. - Clayton Christensen Scaling Bootstrapped Early-StageTechnology Startups THE MOMENTUM SCALING STRATEGY FRAMEWORK Davender Gupta Momentum Scaling gives you the ability to generate, manage and direct growth IdealVC-backed Startup (Hockeystick) Momentum Scaling (Waves) FailedVC-backed Startup (Valley of Death) Time Success Metric (Valuation, Revenues or Traffic) Successful scaling requires managing uncertainty while maximizing execution What is scaling? OECD:“20% growth year-on-year for at least 3 consecutive years” STARTUP SCALEUP BUSINESS Exploring a viable business model Developing credibility and capability to become a market influencer Executing and evolving the business model to become a market leader Tech scales. People don’t. ©2018 Davender Gupta.All rights reserved. davender@davender.com What we need is a new strategic mindset for scaling High-Growth-Potential Ventures The SAFE way to successful scaling SUITABLE How your choices align with vision, mission, values How your choices fit success and risk criteria How your choices can be executed with available resources How your choices adapt to uncertainty by optimizing for opportunity What are the major stages of scaling a high-growth-potential, non-VC- funded venture from market entry to market leadership, and what are the success criteria for each stage? ACCEPTABLE FEASIBLE EFFECTUAL THE SCALING LIFECYCLE HAS THREEWAVES Build Credibility Reference Projects and Reference Clients Build Capability Capability must lead demand Build Cashflow Optimize margins and seek efficiency H1 H2 H3 EACH WAVE HAS FIVE PHASES AND NINE OPERATIONAL DIMENSIONS The Business Model evolves with each phase Perspectives and metrics to generate, manage and direct growth H1 H2 H3 Prep- aration Beachhead Surge Consolidation Maturity MarketShare Time Find Reference Clients Gain Market Share Efficiency and Margins Establish as Market Influencer ACTION Manage Growth GENERATE

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