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Corporate-Startup Collaboration: The Scaleup Project

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Founders at technology startups want to partner with established companies to demonstrate the value of their solutions and gain credibility in the market. Leaders at established companies want to partner with startups to tap in to new ideas, new energy and new horizons.
The Scaleup Project brings both together to maximize the success of their collaboration.

For more information:

Davender Gupta, MS, MBA
The Scaleup Project
info@thescaleupproject.com
514-448-1894
http://thescaleupproject.com

Published in: Business
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Corporate-Startup Collaboration: The Scaleup Project

  1. 1. Open Innovation CREATING SUCCESSFUL CORPORATE-STARTUP COLLABORATIONS Founders at technology startups want to partner with established companies to demonstrate the value of their solutions and gain credibility in the market. Leaders at established companies want to partner with startups to tap in to new ideas, new energy and new horizons. The Scaleup Project brings both together to maximize the success of their collaboration. THE PROBLEM: MISUNDERSTANDING LEADS TO FAILURE Corporate-Startup collaborations often lead to frustration on both sides because of a fundamental misunderstanding of how these should work. It is very different from a typical vendor relationship. There is a clash of cultures, of expectations, of mindsets, of speed and of success metrics — which usually result in unmet outcomes, stalled initiatives and a big waste of time and money. THE PRIZE: NEW PRODUCTS, MARKETS, REVENUE STREAMS OPEN INNOVATION THROUGH CORPORATE-STARTUP COLLABORATION Successful Corporate-Startup collaborations require an environment where both the corporate and startup partners learn from each other. Effective management and stakeholder buy-in, clear expectations, well- defined metrics, and rigorous yet agile project management must all come together to ensure successful innovation generation, conversion and diffusion.  A well-run “Corp-Up” can rejuvenate your corporate culture, solve real business problems, enhance your brand and positioning, and create a powerful competitive advantage. It is a launching pad for new products, new markets and new revenue streams for both the Corporate and Startup partners.
  2. 2. The Scaleup Project helps innovators build thriving businesses based on the technology they have built, sweated over, and tested. We provide strategic, operational and marketing expertise to ensure that startups develop the Credibility, Capability and Cashflow to “Scale to Win”. HOW WE HELP YOU SUCCEED OPEN INNOVATION THROUGH CORPORATE-STARTUP COLLABORATION Guide the stakeholders to get buy-in  Define objectives, outcomes, options and resources Select the appropriate projects and startups Build a platform for successful innovation generation, conversion and diffusion FOR THE CORPORATE PARTNER FOR THE STARTUP PARTNER Negotiate a clear agreement Foster clear communication with the Corporate partner Transition a technology demonstrator into an operational deliverable Deliver tangible and positive results Manage expectations Deal with unknowns and discoveries Transfer knowledge and experience between partners Maximize project ROI FOR BOTH YOUR CONTACT Davender Gupta, MS, MBA, Venture Execution Strategist The Scaleup Project, 3 Place Ville Marie, 4th floor, Montreal, QC H3B 2E3 TheScaleupProject.com 514-296-6288      davender@davender.com Our process encourages startups to seek corporate clients for demonstration projects. In turn, larger companies can tap into the innovations these startups offer.

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